Prospecting

Prospecting

Prospecting Jonathan Poland

Sales prospecting is the process of identifying and researching potential customers for a business’s products or services. This typically involves researching target markets, identifying potential customers, and reaching out to those customers to determine their interest in the business’s offerings. Sales prospecting is an important part of the sales process, as it helps businesses to find new customers and grow their revenue. By identifying and contacting potential customers, businesses can increase their chances of making a sale and expanding their customer base.

Cold Calling
Contacting an organization or individual who hasn’t made an inquiry to you. Can be done across multiple platforms using its native tools. Could be actual calls or direct messages via text and social.

Qualified Leads
Many companies have a process of acquiring leads using promotional methods such as digital advertising. Leads provide contact information and sales operations teams determine which leads are qualified to become customers. Prospecting then begins with the qualified leads.

Social Media
A salesperson may actively discuss topics close to their product in social media in order to connect with customers.

Trade Fairs
Industry events such as trade shows or fashion weeks.

Networking
Using personal connections to connect with more people in an industry. For example, a software salesperson for the banking industry in Hong Kong may hang out at the same popular spots and know many of the same people as customers in the financial industry.

History
Looking at recovering lost customers or failed proposals.

Learn More
SLED Contracts 150 150 Jonathan Poland

SLED Contracts

A SLED contract refers to a contract awarded by State, Local, and Education (SLED) government entities. These contracts involve the…

Examples of Products Jonathan Poland

Examples of Products

A product is something that has value and can be sold on a market. In order for a product to…

Service Level Objective Jonathan Poland

Service Level Objective

An service level objective (SLO) is a standard used to measure the performance of a business or technology service. These…

Team Strategy Jonathan Poland

Team Strategy

A team strategy is a plan that outlines how a team will achieve its goals. Developing and implementing a strategy…

What is Fandom? Jonathan Poland

What is Fandom?

Fandom refers to the subculture that develops around particular popular culture series or formats, such as films, television shows, characters,…

Channel Management Jonathan Poland

Channel Management

Channel management refers to the process of coordinating and optimizing the distribution channels that a company uses to bring its…

Settlement Risk Jonathan Poland

Settlement Risk

Settlement risk is the risk that a trading counterparty will not deliver a security or asset as agreed upon in…

What is Knowledge? Jonathan Poland

What is Knowledge?

Knowledge is the understanding, skills, and expertise that humans acquire through experience, education, and research. It can take many forms,…

Production Management Jonathan Poland

Production Management

Production management is the process of planning, organizing, and controlling the production of goods or services. It involves coordinating the…

Search →

There are two ways

to work with me…

for business

Key Bridge

“A platform for building better assets…”

for investing

Wall Street Pig

“Unfiltered commentary across the capital markets…”