Idea Generation

Idea Generation

Idea Generation Jonathan Poland

Idea generation is the process of generating new and original ideas. It is an essential component of the innovation process and can be applied to a wide range of fields and contexts, including business, design, art, and science.

There are many different techniques and approaches for generating ideas, including:

  1. Brainstorming: This is a group activity in which participants are encouraged to freely generate as many ideas as possible without judgment or evaluation. The goal is to generate a large number of ideas, even if they are not all feasible or practical.
  2. Mind mapping: This involves creating a visual representation of an idea or problem, with branches radiating out from a central idea to capture related ideas and associations.
  3. SCAMPER: This is a problem-solving technique that involves applying seven different prompts to an existing idea or problem in order to generate new ideas: Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse.
  4. Reverse brainstorming: This is a variation of brainstorming in which participants are asked to generate ideas for how to prevent or solve a problem, rather than coming up with ideas to achieve a goal.
  5. Design thinking: This is a process for generating and developing creative ideas that involves empathy, prototyping, and testing.

Idea generation is an iterative process that requires creativity, open-mindedness, and the ability to think outside the box. It is an important step in the innovation process, as it provides the foundation for further development and refinement of ideas.

Learn More…

Brand Management Jonathan Poland

Brand Management

Brand management is the process of creating, developing, and managing a brand…

Marketing Costs Jonathan Poland

Marketing Costs

Marketing costs are expenses that are related to promoting and selling products…

Collectables Jonathan Poland

Collectables

Collectables, also known as collectibles or antiques, are items that are valued…

What is an Intermediary? Jonathan Poland

What is an Intermediary?

An intermediary is a person or organization that acts as a go-between…

Capital Improvements Jonathan Poland

Capital Improvements

Capital improvements are investments in new assets or the improvement of existing…

Risk Capacity Jonathan Poland

Risk Capacity

Risk capacity is the maximum level of risk that an organization or…

Design to Value Jonathan Poland

Design to Value

Design to value refers to the design requirements and considerations that aim…

Quality Objectives Jonathan Poland

Quality Objectives

Quality objectives are specific, measurable targets that organizations set in order to…

Fiduciary Duty Jonathan Poland

Fiduciary Duty

Fiduciary duty refers to the legal obligation of one party to act…

Jonathan Poland © 2023

Search the Database

Over 1,000 posts on topics ranging from strategy to operations, innovation to finance, technology to risk and much more…

Examples of Consumer Goods Jonathan Poland

Examples of Consumer Goods

Consumer goods are physical products that are purchased by individuals for their…

What is FMCG? Jonathan Poland

What is FMCG?

Fast moving consumer goods (FMCG) are products that are sold quickly and…

Autonomous System Jonathan Poland

Autonomous System

An autonomous system is a system that is capable of functioning independently,…

Competitor Analysis Jonathan Poland

Competitor Analysis

Competitor analysis is the process of gathering and analyzing information about competitors…

Value Added Reseller Jonathan Poland

Value Added Reseller

A value added reseller (VAR) is a company that buys products from…

Design-Driven Development Jonathan Poland

Design-Driven Development

Design-driven development is a product development approach that places a strong emphasis…

Marketing Channel Jonathan Poland

Marketing Channel

The total combined industries of consumer goods and services.

What is FOMO? Jonathan Poland

What is FOMO?

Fear of missing out, also known as FOMO, is a type of…

Brand Vision Jonathan Poland

Brand Vision

A brand vision is a statement that paints a picture of the…