Customer Persona

Customer Persona

Customer Persona Jonathan Poland

A customer persona is a fictional character that represents a specific type of customer that an organization is targeting with its marketing and sales efforts. These personas are typically based on real data and research about the target audience, and they can help organizations to better understand their customers’ needs, preferences, and behavior. By creating customer personas, organizations can tailor their marketing and sales strategies to be more effective and relevant to the specific customers they are trying to reach. Customer personas can be designed to represent ideal customers, realistic customers, edge cases, or even negative personas that illustrate the types of customers who are unlikely to have a positive experience with the organization. By using customer personas, organizations can better align their efforts to meet the needs of their target customers and ultimately drive more sales and revenue.

A customer persona is a fictional character that represents a specific type of customer that an organization is targeting with its marketing and sales efforts. Here are a few examples of customer personas that an organization might create:

  1. The Busy Professional: This persona might be a successful businessperson who is always on the go and has little time to shop for themselves. They are looking for high-quality, convenient products that can save them time and make their busy lives easier.
  2. The Conscious Consumer: This persona is someone who cares about the environment and the impact of their purchasing decisions on the planet. They are looking for eco-friendly products that are sustainably sourced and produced.
  3. The Tech-Savvy Millennial: This persona is someone who is always up-to-date on the latest technology and loves to try new gadgets and apps. They are looking for innovative products that make their lives more efficient and enjoyable.
  4. The Budget-Conscious Shopper: This persona is someone who is looking for the best deals and is always looking for ways to save money on their purchases. They are looking for value-priced products that are high-quality and affordable.
Learn More
What are Field Services? Jonathan Poland

What are Field Services?

Field service involves managing and deploying resources and assets at customer, public, and third-party locations, as well as providing services…

Product Requirements Jonathan Poland

Product Requirements

Product requirements refer to the documented expectations and specifications that outline the desired characteristics and features of a product or…

Trademarks Jonathan Poland


Trademarks are used to identify and distinguish goods and services from those of others in the marketplace. Here’s what can…

Customer Analysis Jonathan Poland

Customer Analysis

Customer analysis involves systematically examining and understanding the characteristics, needs, motivations, and decision-making processes of a target market. This process…

Customer Needs Jonathan Poland

Customer Needs

Customer needs are the factors that make a product or service valuable to a customer. These needs can be functional,…

Marketing Channel Jonathan Poland

Marketing Channel

The total combined industries of consumer goods and services.

Comparative Risk Jonathan Poland

Comparative Risk

Comparative risk is a method of evaluating and comparing the potential impacts and likelihood of different risks. It is used…

Active Silence Jonathan Poland

Active Silence

Active silence is the intentional and strategic use of silence in communication. It involves the ability to listen attentively and…

Stability Jonathan Poland


Stability is the ability of a system, organization, or individual to maintain its current state or condition despite external pressures…

Content Database

Pricing Strategies Jonathan Poland

Pricing Strategies

Pricing strategy involves deciding on the right prices for a company’s products or services in order to achieve specific business…

Scientific Control Jonathan Poland

Scientific Control

Scientific control is a fundamental principle of experimental research, which is used to minimize the influence of variables other than…

Ideation Jonathan Poland


Ideation is the process of generating ideas and solutions to problems. It is a crucial step in the creative process,…

Decision Tree Jonathan Poland

Decision Tree

A decision tree is a graphical representation of a decision-making process. It is a flowchart-like structure that shows the various…

Product Features Jonathan Poland

Product Features

A product feature is a characteristic or aspect of a product that contributes to its overall functionality and performance. Product…

Value Creation Jonathan Poland

Value Creation

Value creation refers to the process of creating outputs that have a higher value than the inputs used to produce…

MSCI Inc. Jonathan Poland


MSCI Inc. (MSCI) and its subsidiaries offer investment decision support tools worldwide to help clients manage their investment processes. MSCI…

Artificial Intelligence Jonathan Poland

Artificial Intelligence

Artificial intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think and act like…

Change Management Metrics Jonathan Poland

Change Management Metrics

Change management metrics are quantitative measures used to evaluate the effectiveness of change management practices within an organization. These measures…