Cross Merchandising

Cross Merchandising

Cross Merchandising Jonathan Poland

Cross merchandising is a retail strategy that involves placing related or complementary products in close proximity to each other in order to encourage customers to purchase multiple items. This can be done both in-store and online.

For example, a retailer might place a display of barbecue grills near the outdoor furniture section, or a display of swimsuits near the beach towels. The goal of cross merchandising is to present products in a way that makes them more appealing and encourages customers to add additional items to their purchase.

Cross merchandising can be effective in increasing sales and revenue for retailers. By placing related products together, retailers can create a cohesive shopping experience and make it easier for customers to find everything they need in one place. Cross merchandising can also help retailers to make use of underutilized space, such as corners or end caps, by creating a visually appealing display that draws customers in.

However, it is important for retailers to be mindful of the placement of items and ensure that the products being cross merchandised are relevant and complementary. Otherwise, the strategy may be ineffective or even confusing for customers.

In addition to in-store cross merchandising, retailers can also use cross merchandising techniques online, such as through product recommendations or upselling techniques. By presenting related or complementary products to customers during the online checkout process, retailers can encourage customers to add additional items to their purchase. Overall, cross merchandising can be a valuable strategy for retailers looking to increase sales and improve the shopping experience for their customers.

Here are some examples of cross merchandising:

  1. A grocery store placing bags of chips near the dips and spreads section.
  2. A clothing store placing a display of belts near the shoes section.
  3. A bookstore placing a display of travel guides near the luggage section.
  4. An electronics store placing a display of phone cases near the phone section.
  5. An online retailer recommending related or complementary products to customers during the checkout process, such as headphones to go with a new phone or a protective case for a new tablet.
  6. A home improvement store placing a display of gardening tools near the seeds and plants section.
  7. A toy store placing a display of board games near the puzzle section.
  8. A sporting goods store placing a display of water bottles near the fitness equipment section.
Learn More
Sales Pipeline Jonathan Poland

Sales Pipeline

A sales pipeline is a visual representation of the sales process, from the initial contact with a potential customer to…

Negotiation Tactics Jonathan Poland

Negotiation Tactics

Negotiation tactics are strategies and techniques used in the process of negotiation to help achieve an individual or group’s objectives.…

Human Capital Jonathan Poland

Human Capital

Human capital refers to the future productive potential of people, which is often difficult to estimate directly. Instead, it is…

Digital Channels Jonathan Poland

Digital Channels

A digital channel is a means of distributing or selling products or services electronically, as opposed to through physical channels…

Risk Probability Jonathan Poland

Risk Probability

Risk probability refers to the likelihood that a particular risk will occur. It is an important element of risk analysis,…

Competitor Analysis Jonathan Poland

Competitor Analysis

Competitor analysis is the process of gathering and analyzing information about competitors in a market in order to understand their…

Preventive Maintenance Jonathan Poland

Preventive Maintenance

Preventive maintenance is a type of maintenance that is designed to prevent failures and extend the lifespan of assets, including…

Abundance Mentality Jonathan Poland

Abundance Mentality

Abundance mentality is the belief that there is enough for everyone, and that abundance, rather than scarcity, should be the…

Time To Market Jonathan Poland

Time To Market

Time to market is an important metric for businesses because it can affect a company’s ability to remain competitive and…

Content Database

Variable Pricing Jonathan Poland

Variable Pricing

Variable pricing is a pricing strategy in which prices are set based on real-time data and can vary depending on…

Generic Drug Manufacturers Jonathan Poland

Generic Drug Manufacturers

The generic drug industry is a sector of the pharmaceutical industry that focuses on the development, production, and marketing of…

Summit Materials Jonathan Poland

Summit Materials

Summit Materials, Inc. (SUM), founded in 2009 and headquartered in Denver, Colorado, is a leading construction materials company in the…

Daily Goals Jonathan Poland

Daily Goals

Daily goals are targets that you set for yourself to achieve on a particular day. These can include habits that…

Risk Monitoring Jonathan Poland

Risk Monitoring

Risk monitoring is the ongoing process of keeping track of risks and managing them effectively. The risk management process often…

Competition Jonathan Poland


Competition is a term that refers to the act of engaging in a contest with others in order to determine…

Cognitive Abilities Jonathan Poland

Cognitive Abilities

Cognitive abilities refer to the mental processes that allow individuals to acquire, retain, and use knowledge. They are foundational types…

Adoption Rate Jonathan Poland

Adoption Rate

Adoption rate refers to the speed at which users begin to utilize a new product, service, or feature. It is…

Performance Metrics Jonathan Poland

Performance Metrics

Performance metrics, also known as key performance indicators (KPIs), are measurable values that organizations use to evaluate their progress towards…