User Intent

User Intent

User Intent Jonathan Poland

User intent refers to the goal or objective that a person has in mind at a given moment. Modeling user intent can help improve user interfaces and services, such as search engines, and can also be useful in marketing efforts, such as conversion optimization. By understanding the intent behind a user’s actions, it is possible to provide more relevant and personalized experiences, leading to better user satisfaction and engagement. The following are examples.

Commercial
The user is looking to buy something or sign up for a service. For example, a search query such as “presents for Father’s Day.”

Commercial Research
A user is conducting research that is commercially relevant such as planning a project or business strategy. For example, “sales automation platforms.”

Problem Solving
A user has a problem they are trying to solve. For example, “computer feels hot and crashes.”

Personal Research
A user is conducting research out of personal interest that may lead to commercial relationships. For example, a fashion enthusiast is interested in what’s going on at fashion week and discovers an interesting new brand.

Media Research
A media creator such as a blogger or video producer is researching a topic that may lead to publicity for a brand, technology, topic or issue.

School Research
A student is doing research for a school project. For example a search query such as “the impact of technology on culture.”

Entertainment
The user is looking for entertainment. For example “cute funny cats.”

Learn More
Supply Risk Jonathan Poland

Supply Risk

Supply risk refers to the likelihood that a disruption in the supply of goods or services will negatively impact a…

Business Capability Jonathan Poland

Business Capability

A business capability is a broad term that refers to the things that a business is able to do or…

What is the Snob Effect? Jonathan Poland

What is the Snob Effect?

The snob effect refers to the phenomenon of a brand losing its prestige and exclusivity as it becomes more widely…

Cost Advantage Jonathan Poland

Cost Advantage

A cost advantage refers to the ability of a company to produce a product or offer a service at a…

Business Functions Jonathan Poland

Business Functions

Business functions are the activities that are essential to the operation and success of a business. These functions are typically…

White Labeling Jonathan Poland

White Labeling

White label refers to products or services that are produced and designed by one company specifically for the purpose of…

Good Customer Service Jonathan Poland

Good Customer Service

Good customer service is a service experience that goes above and beyond to meet the needs and expectations of customers,…

Collective Intelligence Jonathan Poland

Collective Intelligence

Collective intelligence refers to the ability of a group to solve problems, make decisions, and generate new ideas more effectively…

Camping Strategy Jonathan Poland

Camping Strategy

Camping strategy is the practice of a using a geographical location as a competitive advantage. It has several common applications:…

Search →

Key Bridge

People. Profit. Progress.

Business is the lifeblood of progress and you are the driving force regardless of where you fit in the value chain. People drive profit by bringing useful products and services to market. Profit drives progress by allowing the best ideas to emerge and the best investments to win.

This is the cycle of capital that moves the world forward and that’s why I started Key Bridge, a private membership for the pursuit of profit and progress; a platform for building better assets, tackling global challenges, and advancing the greater good.

Key Bridge

People. Profit. Progress.

Business is the lifeblood of progress and you are the driving force regardless of where you fit in the value chain. People drive profit by bringing useful products and services to market. Profit drives progress by allowing the best ideas to emerge and the best investments to win.

This is the cycle of capital that moves the world forward and that’s why I started Key Bridge, a private membership for the pursuit of profit and progress; a platform for building better assets, tackling global challenges, and advancing the greater good.