Mission Statement

Mission Statement

Mission Statement Jonathan Poland

A mission statement is a statement of purpose that defines the goals and values of an organization. It is a statement of what the company stands for, and what it aims to achieve. A mission statement should be clear, concise, and memorable, and should provide a sense of direction and purpose for the company and its employees.

The importance of a mission statement cannot be overstated. It serves as a guiding principle for the organization, and helps to define its values, goals, and purpose. A mission statement helps to communicate the company’s vision and direction to employees, stakeholders, and customers, and helps to create a sense of purpose and meaning within the organization.

There are several key elements that should be included in a company mission statement. These include:

  1. Purpose: A mission statement should clearly articulate the purpose or reason for the company’s existence. This should go beyond just making a profit, and should include a sense of social or environmental purpose.
  2. Values: A mission statement should reflect the values and beliefs of the company. These values should guide the company’s actions and decision-making.
  3. Goals: A mission statement should outline the company’s goals and objectives. These should be specific, measurable, attainable, relevant, and time-bound.
  4. Customers: A mission statement should identify the company’s target customers and describe how the company aims to meet their needs.
  5. Differentiation: A mission statement should differentiate the company from its competitors and explain how it is unique.

In order to create an effective mission statement, it is important for a company to carefully consider each of these elements and create a statement that reflects the company’s values, goals, and purpose. A mission statement should be reviewed and updated periodically to ensure that it remains relevant and aligned with the company’s direction.

Overall, a company’s mission statement is an important tool for defining the purpose and direction of an organization. By clearly articulating its values, goals, and purpose, a company can create a sense of meaning and purpose for its employees and stakeholders, and differentiate itself from its competitors.

Learn More
Corporate Governance Jonathan Poland

Corporate Governance

Corporate governance refers to the system of rules, practices, and processes by which a company is directed and controlled. It…

Team Management Jonathan Poland

Team Management

Team management involves directing and controlling an organizational unit. Some common team management functions include setting goals and objectives, assigning…

Perceived Value Jonathan Poland

Perceived Value

Perceived value is the subjective worth that a customer assigns to a product or service based on their own personal…

Managing Expectations Jonathan Poland

Managing Expectations

Managing expectations is the practice of communicating information to prevent gaps between stakeholder perceptions and business realities. It is common…

Pre-Sales Jonathan Poland


The term “pre-sales” can refer to a range of different things depending on the industry in which it is used.…

Customer Research Jonathan Poland

Customer Research

Customer research involves gathering information and insights about customers in order to build a deeper understanding of their needs, preferences,…

Ease of Use Jonathan Poland

Ease of Use

Ease of use refers to the usability of a product, service, tool, process, or environment, and is an important factor…

What are Tactics? Jonathan Poland

What are Tactics?

Tactics are short-term, immediate strategies that are designed to respond to fast-changing realities and situations. They are focused on taking…

Overchoice Jonathan Poland


Overchoice, also known as the “paradox of choice,” is a phenomenon in which having too many options or choices can…

Content Database

Process Efficiency Jonathan Poland

Process Efficiency

Process efficiency refers to the effectiveness of a process in achieving its intended outcomes, while minimizing waste and inefficiency. A…

Right to Repair Jonathan Poland

Right to Repair

The right to repair is the idea that consumers should have the right to repair their own electronic devices and…

Performance Goals Jonathan Poland

Performance Goals

Performance goals are targets or objectives that are set for an employee’s work, typically in collaboration with their manager. These…

Brand Vision Jonathan Poland

Brand Vision

A brand vision is a statement that paints a picture of the future your brand. Brand vision is the long-term…

ERG Theory Jonathan Poland

ERG Theory

ERG theory is a motivational theory that was developed by Clayton Alderfer. It is an extension of Maslow’s hierarchy of…

Alpha Metallurgical Resources Jonathan Poland

Alpha Metallurgical Resources

Alpha Metallurgical Resources, Inc. (AMR), a prominent mining company, is engaged in the production, processing, and sale of both metallurgical…

Recursive Self-improvement Jonathan Poland

Recursive Self-improvement

Recursive self-improvement refers to software that is able to write its own code and improve itself in a repeated cycle…

Risk Reduction Jonathan Poland

Risk Reduction

Risk reduction involves the use of various methods to minimize or eliminate risk exposures. This can be done by decreasing…

Types of Fail Safe Jonathan Poland

Types of Fail Safe

A fail-safe is a mechanism or system that is designed to prevent harm or damage in the event of a…