Mission Statement

Mission Statement

Mission Statement Jonathan Poland

A mission statement is a statement of purpose that defines the goals and values of an organization. It is a statement of what the company stands for, and what it aims to achieve. A mission statement should be clear, concise, and memorable, and should provide a sense of direction and purpose for the company and its employees.

The importance of a mission statement cannot be overstated. It serves as a guiding principle for the organization, and helps to define its values, goals, and purpose. A mission statement helps to communicate the company’s vision and direction to employees, stakeholders, and customers, and helps to create a sense of purpose and meaning within the organization.

There are several key elements that should be included in a company mission statement. These include:

  1. Purpose: A mission statement should clearly articulate the purpose or reason for the company’s existence. This should go beyond just making a profit, and should include a sense of social or environmental purpose.
  2. Values: A mission statement should reflect the values and beliefs of the company. These values should guide the company’s actions and decision-making.
  3. Goals: A mission statement should outline the company’s goals and objectives. These should be specific, measurable, attainable, relevant, and time-bound.
  4. Customers: A mission statement should identify the company’s target customers and describe how the company aims to meet their needs.
  5. Differentiation: A mission statement should differentiate the company from its competitors and explain how it is unique.

In order to create an effective mission statement, it is important for a company to carefully consider each of these elements and create a statement that reflects the company’s values, goals, and purpose. A mission statement should be reviewed and updated periodically to ensure that it remains relevant and aligned with the company’s direction.

Overall, a company’s mission statement is an important tool for defining the purpose and direction of an organization. By clearly articulating its values, goals, and purpose, a company can create a sense of meaning and purpose for its employees and stakeholders, and differentiate itself from its competitors.

Learn More
Executive Hiring Jonathan Poland

Executive Hiring

Hire 1 to hire 10. Never hire individual team members, always focus on making a single hiring of a manager…

Companies Likely to Aquire Federal Funding 150 150 Jonathan Poland

Companies Likely to Aquire Federal Funding

While the specific industries receiving federal funding can vary depending on the country and its government priorities, there are several…

Human Behavior Jonathan Poland

Human Behavior

Behavior is a pattern of actions or reactions that varies depending on factors such as context and mood. It is…

Restructuring Jonathan Poland


Restructuring is the process of reorganizing or reshaping an organization in order to improve its efficiency, effectiveness, or competitiveness. It…

Needs Analysis Jonathan Poland

Needs Analysis

Needs analysis is the process of identifying the valuable requirements for a product, service, experience, process, machine, facility, or infrastructure…

Intangible Assets Jonathan Poland

Intangible Assets

Intangible assets are non-physical assets that have monetary value and are expected to generate economic benefits for an organization. They…

Types of Fallacies Jonathan Poland

Types of Fallacies

A fallacy is an error in reasoning that can lead to an incorrect conclusion. Fallacies can be found in arguments,…

Cost Variance Jonathan Poland

Cost Variance

Cost variance (CV) is a project management metric that measures the difference between the budgeted cost of a project and…

Consumer Goods Jonathan Poland

Consumer Goods

Consumer goods are goods that are produced and purchased for personal or household use. These goods are typically consumed or…

Content Database

Search over 1,000 posts on topics across
business, finance, and capital markets.

IT Governance Jonathan Poland

IT Governance

IT Governance refers to the way in which an organization’s executive leadership manages and directs information technology. It is a…

Leadership Development Jonathan Poland

Leadership Development

Leadership development is the process of helping employees develop the necessary skills and competencies to take on leadership roles within…

Buying Behavior Jonathan Poland

Buying Behavior

Buying behavior refers to the actions and decisions made by consumers when purchasing goods or services. These are relevant to…

Security Controls Jonathan Poland

Security Controls

IT security controls are measures that are implemented in order to reduce security risks. These controls may be identified through…

Organizational Structure Jonathan Poland

Organizational Structure

Organizational structure refers to the formal systems that define how an organization is governed, directed, operated, and controlled. It is…

Business Experience Jonathan Poland

Business Experience

Business experience refers to any work experience, including paid employment, freelance work, and contributions to family businesses or personal entrepreneurial…

Business Functions Jonathan Poland

Business Functions

Business functions are the activities that are essential to the operation and success of a business. These functions are typically…

Examples of Capital Intensive Jonathan Poland

Examples of Capital Intensive

An industry, organization, or activity that is capital intensive requires a large amount of fixed capital, such as buildings and…

Revenue Risk Jonathan Poland

Revenue Risk

Revenue risk refers to any event or circumstance that could potentially negatively affect your future revenue. This could include external…