Proof of Concept

Proof of Concept

Proof of Concept Jonathan Poland

A proof of concept (POC) is a demonstration that a certain idea or solution is feasible and likely to be successful. It is a way for businesses and organizations to test and validate new ideas, products, or technologies before committing significant resources to their development and implementation.

POCs are typically used to confirm that a particular concept or solution will work in the real world and meet the needs of the target audience. They can be used to evaluate the technical feasibility of a solution, assess its potential value to the organization, and determine whether it is worth pursuing further.

There are several steps involved in creating a POC, including:

  1. Defining the problem or challenge that the POC is intended to solve.
  2. Identifying the key stakeholders and decision-makers who will be involved in the POC process.
  3. Developing a plan for how the POC will be conducted, including a timeline, budget, and resources needed.
  4. Conducting the POC, which may involve building prototypes or prototypes, conducting user testing, and gathering data and feedback.
  5. Analyzing the results of the POC to determine whether the concept or solution is viable and worth pursuing further.

POCs can be useful for organizations of all sizes and in a variety of industries, as they provide a way to test and validate new ideas before committing significant resources to their development. By conducting POCs, businesses can reduce risk and make more informed decisions about which projects to pursue. The following are common approaches for developing a proof of concept.

Demo
A low budget implementation of an artistic work or technical design. For example, a songwriter who records a demo of a song at home.

Animation
Animation is commonly used as proof of concept for architecture, landscape design, interior design, engineering, product development and filmmaking.

Art
Art such as diagrams and illustrations that visualize ideas, strategies and designs. Art may tell a story such as a thought experiment that validates the concept.

Lead User
Developing a custom solution for a lead user as an exploration of product strategy.

Business Experiments
Testing business concepts with market research techniques such as focus groups and ladder interviews.

Proof of Technology
A test of a technical solution such as an algorithm that may have no user interface.

Throwaway Prototype
A low cost implementation designed to explore the viability of a design.

Evolutionary Prototype
An expensive prototype that explores cutting edge features and quality improvements. For example, a concept car developed to explore designs and features that might not be launched to market for 5 years or more.

Steel Thread
A prototype that seeks to be as minimal as possible while testing the entire end-to-end design of a project. For example, a project that will implement 200 screens for a user interface implements a single screen using the requisite architecture, design, infrastructure, platforms and components.

Horizontal Prototype
Building a complete user interface that doesn’t do anything. For example, implementing 200 screens with static data without using the requisite architecture, design, infrastructure, platforms and components.

Mockup
A prototype that looks like the end product with no functionality. For example, a scale model of a building.

Minimum Viable Product
A prototype or initial product version that is good enough to put in front of customers as a trial or pilot.

Digital Media Jonathan Poland

Digital Media

Digital media refers to any media that is created, stored, and distributed using digital technologies. This includes media such as…

Substitution Pricing Jonathan Poland

Substitution Pricing

A substitution price is the price at which a customer will choose to switch to a different product or service…

Local Marketing Jonathan Poland

Local Marketing

Local marketing refers to any marketing strategy that targets customers in a specific, finely-grained location, such as a city or…

Business Ethics Jonathan Poland

Business Ethics

Business ethics refer to the principles and values that guide the behavior of individuals and organizations in the business world.…

Media Vehicles Jonathan Poland

Media Vehicles

A media vehicle refers to a specific media outlet or platform that is used to deliver advertising messages to a…

Branding 101 Jonathan Poland

Branding 101

Branding is the process of creating a unique and recognizable identity for a product, service, or business. This identity is…

Selling Points Jonathan Poland

Selling Points

Selling points are the key features or benefits of a product that make it attractive to potential customers. These selling…

Internal Communication Jonathan Poland

Internal Communication

Internal communication is the exchange of information within an organization that is designed to help it achieve its goals. This…

Efficiency Jonathan Poland

Efficiency

Efficiency is a measure of how well resources are used to produce goods and services. It is typically calculated by…

Learn More

Risk Management 101 Jonathan Poland

Risk Management 101

Risk management is the process of identifying, assessing, and mitigating potential risks to an organization’s assets, operations, and reputation. It…

Capital Financing 150 150 Jonathan Poland

Capital Financing

Capital financing is a critical aspect for businesses, particularly when it comes to development and expansion. It involves raising funds…

Technology Skills Jonathan Poland

Technology Skills

Technology skills refer to the talents and abilities related to information technology and physical technology, such as machines. This includes…

Change Resistance Jonathan Poland

Change Resistance

Change resistance is the act of derailing, slowing down, or preventing a change that is underway. This can often cause…

Project Failure Jonathan Poland

Project Failure

A project is considered a failure when it does not meet the expectations of sponsors and other key stakeholders. This…

Types of Work Jonathan Poland

Types of Work

Work refers to any productive activity or pursuit that is undertaken in order to create value. There are countless types…

Niche Market Examples Jonathan Poland

Niche Market Examples

A niche is a specific group of consumers who have distinct preferences and needs. These groups are often smaller than…

Product Markets Jonathan Poland

Product Markets

A product market is a venue where buyers and sellers can exchange goods or services. Product markets can be large…

Product Diffusion Jonathan Poland

Product Diffusion

Product diffusion refers to the process by which a product or service is accepted and adopted by a target market.…