Creative Services

Creative Services

Creative Services Jonathan Poland

Creative services refer to a range of services that involve the use of creativity and innovative thinking. These services often involve the creation of work products that require a high level of creativity, such as advertising, design, or marketing. The value of these services is often highly dependent on the talent and expertise of the individuals who provide them. Creative services can be provided by a variety of different types of professionals, such as graphic designers, copywriters, or marketing strategists. This sector of the economy is an important contributor to many industries and plays a vital role in driving innovation and creativity. The following are common examples of creative services.

Management Consulting
Executive level consulting in areas such as strategy, innovation and change management. For example, a management consultant might be brought in to determine why a firm is failing to meet a set of goals despite significant effort and spending.

Urban Planning
The design of cities. For example, a city might hire an urban planning consultant to develop a strategy to make the city more resilient to floods.

The structural design of buildings is a creative skill as buildings are considered an art form.

Interior Design
Interior design such as a redesign for an office that aims to increase productivity and impress clients.

Lighting Design
The design of light environments such as the night architecture of a building.

Sound Design
The design of sound environments and productions such as a theatrical performance.

The design of outdoor environments such as a garden.

User Experience Design
The design of anything that people experience including tools and processes. For example, the design of a check-in process for a luxury hotel.

Information Architecture
The design of information to be experienced by people. For example, the layout and structure of a knowledge repository.

Game Design
The design of games and game-like physical or digital environments.

The development and improvement of brands. For example, a brand strategy for a brand that has been over-extended, damaging its value.

Advertising such as an agency that can deliver a multi-channel campaign for clients that includes television commercials, print ads, digital ads, in-store displays and billboards.

Media services such as video production or photography.

Commercial Art
Art that is constrained by requirements such as a display window at a product showroom.

Industrial Design
The design of products for mass production such as a chair.

Graphic Design
Visual design such as a logo, sign or magazine cover.

Writing for commercial purposes such as advertising.

Fashion Design
The design of clothing, footwear and accessories.

The production of events such as a cultural event or industry conference.

Learn More
Digital Channels Jonathan Poland

Digital Channels

A digital channel is a means of distributing or selling products or services electronically, as opposed to through physical channels…

Comparative Risk Jonathan Poland

Comparative Risk

Comparative risk is a method of evaluating and comparing the potential impacts and likelihood of different risks. It is used…

Working Style Jonathan Poland

Working Style

Working style refers to an individual’s preferred approach to performing their job and completing tasks. This can include factors such…

Communication Strengths Jonathan Poland

Communication Strengths

Communication strengths are qualities or abilities that enable an individual to communicate effectively. These can include general communication skills, such…

Project Goals Jonathan Poland

Project Goals

Project goals refer to the desired business outcomes that a project aims to achieve. These goals are typically outlined in…

Pricing Strategy Jonathan Poland

Pricing Strategy

Pricing strategy is the process of determining the right price for a product or service based on market conditions, business…

Bias for Action Jonathan Poland

Bias for Action

Bias for action is a mindset or approach that emphasizes the importance of taking action quickly, without extensive thought or…

Blockchain Jonathan Poland


Blockchain is a type of distributed database that allows multiple parties to store, share, and access data in a secure…

Lifetime Customer Value Jonathan Poland

Lifetime Customer Value

Lifetime customer value (LCV) is a measure of the total value that a customer will bring to a business over…

Search →

There are two ways

to work with me…

for business

Key Bridge

“A platform for building better assets…”

for investing

Wall Street Pig

“Unfiltered commentary across the capital markets…”