Distribution Jonathan Poland

Distribution is the process of making a product or service available for use or consumption by consumers or businesses. It involves a range of activities, such as transportation, warehousing, and inventory management, that ensure that the product or service is available in the right quantity, at the right time, and in the right place. Distribution is an important part of the supply chain, as it connects the producers of goods and services with the consumers who need them. It can also play a role in pricing, as the cost of distribution is often included in the price of the product or service.

Products and services are distributed by channels such as direct selling, digital commerce, retail locations and partners. A distribution strategy may include several channels with a separate pricing strategy for each. It is also common for a distribution strategy to include methods of managing channel partners such as offering incentives to meet sales goals. Distribution typically has a geographical element and it’s common to use different channels from one region to the next. For example, partners may be used to access international markets. The following are examples of distribution.

An organic food brand opens its own chain of retail shops.

Retail Partners
A toy manufacturers sells through a network of retail partners.

International Retail Partners
A French furniture company operates its own retail locations in France and sells through retail partners in 18 other countries.

A sugar refiner sells to a sugar wholesaler.

Personal Selling
An information security consulting company sells its services directly to clients by networking at security and IT events.

Direct Marketing
An electronics company sells devices with television ads and a phone number.

Digital / Internet
A cloud services provider sells its services exclusively through its website using internet advertising.

Direct Mail
A fashion brand develops a list of customers and sends them a full product catalog each season that drives telephone, internet and retail purchases.

Dealer Network
A automotive company sells through a network of authorized independently owned dealerships.

Value Added Reseller
A solar panel manufacturer partners with construction companies who sell the panels as an option on new buildings.

Sales Agents
A property developer sells through partnerships with a variety of sales agents.

Learn More
Performance Feedback Jonathan Poland

Performance Feedback

Performance feedback is any type of communication that evaluates an employee’s work performance and provides them with guidance on how…

Brand Authenticity Jonathan Poland

Brand Authenticity

Brand authenticity is the degree to which a brand accurately represents itself and its values to consumers. It is the…

Operations Planning Jonathan Poland

Operations Planning

Operations planning involves identifying and implementing strategies and tactics to optimize the core processes and practices that enable a business…

Aftermarket Jonathan Poland


The aftermarket refers to the market for products and services that are used to upgrade, customize, repair, or maintain durable…

Project Goals Jonathan Poland

Project Goals

Project goals refer to the desired business outcomes that a project aims to achieve. These goals are typically outlined in…

User Intent Jonathan Poland

User Intent

User intent refers to the goal or objective that a person has in mind at a given moment. Modeling user…

Delegation 101 Jonathan Poland

Delegation 101

Delegation is the act of assigning specific tasks and responsibilities to others, along with the necessary authority to complete them.…

IT Governance Jonathan Poland

IT Governance

IT Governance refers to the way in which an organization’s executive leadership manages and directs information technology. It is a…

What Is Management? Jonathan Poland

What Is Management?

Management is the process of overseeing and coordinating the activities of an organization in order to achieve its goals. This…

Latest Thinking

Qualified Small Business Stock (QSBS) Jonathan Poland

Qualified Small Business Stock (QSBS)

Qualified Small Business Stock (QSBS) refers to a special classification of stock in the United States that offers significant tax…

Barrick Gold Jonathan Poland

Barrick Gold

Barrick Gold Corporation (NYSE: GOLD) is a significant player in the global economy, particularly within the gold mining industry. Its…

Newmont Corporation Jonathan Poland

Newmont Corporation

Newmont Corporation (NYSE: NEM), being the world’s largest gold mining corporation, with extensive operations in mining and production of not…

Gold is Money Jonathan Poland

Gold is Money

Overview The history of gold as money spans thousands of years and has played a pivotal role in the economic…

What is Leadership? Jonathan Poland

What is Leadership?

In the modern business world, where rapid changes, technological advancements, and global challenges are the norm, effective leadership is more…

Product Durability Jonathan Poland

Product Durability

A durable product, often referred to as a durable good, is a product that does not quickly wear out or,…

Durable Competitive Advantage Jonathan Poland

Durable Competitive Advantage

The most important aspect of durability is market fit. Unique super simple products or services that does change much if…

Praxeology Jonathan Poland


Praxeology is the study of human action, particularly as it pertains to decision-making and the pursuit of goals. The term…

Business Models Jonathan Poland

Business Models

Business models define how a company creates, delivers, and captures value. There are numerous business models, each tailored to specific…