Product-as-a-Service

Product-as-a-Service

Product-as-a-Service Jonathan Poland

The Product-as-a-Service business model involves offering a service in areas that were traditionally sold as products. This model involves ongoing interaction with customers, including support, and may also allow for the exchange of a product for a newer model on a regular basis. This approach shifts the focus from selling products to providing ongoing value to customers through services.

The Product-as-a-Service model can provide a steady stream of income for producers through monthly subscription fees or usage-based charges. Customers may find this model appealing due to the flexibility, enhanced support, lower upfront costs, and reduced risk it offers. For instance, a customer who subscribes to a car sharing service does not have to worry about maintenance and incurs lower upfront costs compared to purchasing a car outright. This model can offer benefits to both producers and customers.

Examples of Product-as-a-Service include:

  1. Software as a Service (SaaS): Customers pay a subscription fee to access and use software on a recurring basis, rather than purchasing it outright.
  2. Cloud computing: Customers pay for computing resources on a pay-per-use basis, rather than buying and maintaining their own hardware and software.
  3. Car sharing: Customers pay a subscription fee to access a fleet of vehicles on an as-needed basis, rather than owning a personal vehicle.
  4. Subscription boxes: Customers pay a monthly fee to receive a curated selection of products, such as clothing, beauty products, or food items.
  5. Furniture rental: Customers pay a monthly fee to rent furniture and appliances, rather than buying them outright.
  6. Home cleaning and maintenance services: Customers pay a recurring fee to have their homes cleaned and maintained by a professional service.
  7. Music and video streaming services: Customers pay a subscription fee to access a library of music or video content on a recurring basis, rather than purchasing individual songs or movies.
  8. Fitness clubs and gym memberships: Customers pay a monthly fee to access fitness equipment and classes.
  9. Professional services: Customers pay for professional services, such as legal or accounting services, on an as-needed basis rather than hiring a full-time employee.
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Key Bridge

People. Profit. Progress.

Business is the lifeblood of progress and you are the driving force regardless of where you fit in the value chain. People drive profit by bringing useful products and services to market. Profit drives progress by allowing the best ideas to emerge and the best investments to win.

This is the cycle of capital that moves the world forward and that’s why I started Key Bridge, a private membership for the pursuit of profit and progress; a platform for building better assets, tackling global challenges, and advancing the greater good.

Key Bridge

People. Profit. Progress.

Business is the lifeblood of progress and you are the driving force regardless of where you fit in the value chain. People drive profit by bringing useful products and services to market. Profit drives progress by allowing the best ideas to emerge and the best investments to win.

This is the cycle of capital that moves the world forward and that’s why I started Key Bridge, a private membership for the pursuit of profit and progress; a platform for building better assets, tackling global challenges, and advancing the greater good.