Risk Awareness

Risk Awareness

Risk Awareness Jonathan Poland

Risk awareness refers to the extent to which people or organizations are aware of risks and the strategies in place to manage them. This can include understanding the potential consequences of risks, as well as the measures that are in place to mitigate or prevent those risks. Risk awareness is an important aspect of risk management, as it enables individuals and organizations to make informed decisions about how to handle potential risks.

Risk awareness can vary at different levels, including within societies, organizations, groups, and individuals. It is important for organizations to cultivate a culture of risk awareness, as this can help to identify and address potential risks more effectively. This can involve providing training and resources to help people understand risks and risk management strategies, as well as promoting open communication and transparency about risks.

Unawareness
Unawareness of risk such as an individual who purchases a home in an area at high risk for forest fires without any knowledge of this risk.

Risk Identification
Performing the due diligence to identify risks such as a home buyer who researches the air quality in an area before purchasing a house.

Risk Analysis
Analyzing identified risks including factors such as probability, impact and moment of risk.

Optimism Bias
Risk identification and analysis that is performed with an optimism bias. For example, happily assuming that interest rates will go down soon in a financial risk calculation.

Defensive Pessimism
Using defensive pessimism to identify risks and conservative estimates of risk probability and impact.

Motivated Reasoning
Understating or overstating risks due to motivated reasoning. For example, a project manager who is eager to please an executive so they underestimate the risk a project could be late or over budget.

Unknown Risks
A risk that is missed by risk identification due to optimism bias, motivated reasoning or unknown unknowns.

Un-communicated Risk
A risk that is fully documented somewhere that becomes knowledge waste due to a lack of communication.

Communicated Risk
A risk that has been communicated to anyone it can impact.

Dread Risk
Dread risk is a class of risk that people find particularly fearsome or emotional. This tends to result in an overestimate of such risks and a desire to minimize such risks whatever the cost. Awareness of dread risks is typically high but they may be surrounded in popular misperceptions.

Risk Comprehension
A risk may be communicated without many people actually taking interest or fully understanding the risk. Risk comprehension is the degree to which people actually understand a risk including its probability, impact and treatment. This may require over-communicating a risk using storytelling to make the information consumable. For example, a government that communicates the health risks of smoking for many decades using mass media and education systems.

Risk Culture
Risk culture are the norms, expectations and processes that a society, organization or group uses to identify, assess, communicate and manage risk. For example, a manufacturing firm where it is a norm for managers to communicate safety risks on an regular basis such that safety risks and preventative measures are well understood.

Learn More
Revenue Management Jonathan Poland

Revenue Management

Revenue management is the practice of using data analytics to optimize sales and maximize revenue for a business. This can…

Distribution Jonathan Poland

Distribution

Distribution is the process of making a product or service available for use or consumption by consumers or businesses. It…

Tactical Planning Jonathan Poland

Tactical Planning

Tactical planning is the process of developing specific strategies and actions to achieve the objectives of an organization. It involves…

Fixed Costs Jonathan Poland

Fixed Costs

Fixed costs are expenses that remain constant regardless of changes in a company’s level of production or sales. These costs…

Brand Implementation Jonathan Poland

Brand Implementation

Brand implementation involves the use of project management techniques to plan and execute brand strategy. It is the practical application…

Types of Capital Jonathan Poland

Types of Capital

Capital is an asset that is expected to produce future economic value. It is a productive resource that is used…

Project Management Skills Jonathan Poland

Project Management Skills

Project management skills are a combination of talents, knowledge, and experience that enable an individual to effectively plan and execute…

What is a Trade Show? Jonathan Poland

What is a Trade Show?

A trade show is an industry-specific event where businesses in a particular sector showcase their products, services, and innovations to…

Executive Hiring Jonathan Poland

Executive Hiring

Hire 1 to hire 10. Never hire individual team members, always focus on making a single hiring of a manager…

Content Database

Search over 1,000 posts on topics across
business, finance, and capital markets.

Microtransactions Jonathan Poland

Microtransactions

Microtransactions is a large scale industry that is becoming a dominant business for certain types of companies. They are small…

Product Development Jonathan Poland

Product Development

Product development is the process of designing, creating, and launching new products. It typically involves a number of different steps,…

Daily Goals Jonathan Poland

Daily Goals

Daily goals are targets that you set for yourself to achieve on a particular day. These can include habits that…

First Principles Thinking Jonathan Poland

First Principles Thinking

Overview First principles thinking is a method of reasoning that involves breaking down complex problems into their most basic and…

What is a Cash Cow? Jonathan Poland

What is a Cash Cow?

A cash cow is a business or product that generates a steady stream of income or profits for a company.…

Root Cause Analysis Jonathan Poland

Root Cause Analysis

Root cause analysis (RCA) is a method of identifying the underlying causes of a problem or issue in order to…

Intellectual Property Jonathan Poland

Intellectual Property

Intellectual property (IP) refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names…

Over-positioning Jonathan Poland

Over-positioning

Over-positioning refers to the practice of positioning a brand in a way that is too narrow or limited, potentially limiting…

Critical Mass Jonathan Poland

Critical Mass

In economics, critical mass refers to the minimum size a company needs to be in order to effectively compete in…