Economic Moat

Economic Moat

Economic Moat Jonathan Poland

An economic moat is a concept in business strategy that refers to a company’s ability to maintain a competitive advantage over its competitors. Economic moats are considered to be a key factor in the long-term success of a business, as they allow a company to protect its market position and generate sustainable profits over time.

There are several types of economic moats that companies can possess. One type is a cost advantage, which refers to a company’s ability to produce goods or services at a lower cost than its competitors. This can be achieved through economies of scale, access to low-cost raw materials, or superior production processes. Another type of economic moat is a network effect, which occurs when a company’s product or service becomes more valuable as more people use it. For example, a social media platform becomes more valuable to users as the number of users increases, creating a strong incentive for new users to join.

Other types of economic moats include brand recognition, regulatory barriers to entry, and customer loyalty. Strong brand recognition can make it difficult for competitors to gain market share, as consumers may be more likely to trust and purchase from a well-known brand. Regulatory barriers to entry, such as patents and trademarks, can also create economic moats by making it difficult for new companies to enter a market. Finally, customer loyalty can create an economic moat by making it difficult for competitors to win over a company’s existing customer base.

In order to assess the strength of a company’s economic moat, investors can consider a number of factors, such as the company’s financial performance, market position, and competitive landscape. Companies with strong economic moats are generally considered to be more resilient and have greater long-term growth potential, as they are better able to protect their market position and generate sustainable profit.

The concept of economic moats was popularized by the investor Warren Buffet, who is known for his focus on finding companies with strong competitive advantages. Buffet has famously stated that he looks for companies with “wide moats” that protect their business and allow them to generate sustained profits over time.

However, the idea of economic moats is not new, and has been discussed by business strategists and economists for many years. In fact, the concept can be traced back to the 19th century, when the economist Adam Smith wrote about the importance of competitive advantage in his book “The Wealth of Nations.” In the book, Smith argued that businesses that are able to produce goods or services more efficiently than their competitors will be able to sell them at lower prices, leading to increased market share and profits.

Today, the concept of economic moats is widely accepted and has become an important factor in business strategy and investment analysis. Many companies and investors seek to identify and create economic moats in order to sustain their competitive advantage and drive long-term growth.

The following are common types of economic moat.

Barriers To Entry

A general term for an industry that is difficult for new competition to enter due to factors such as permits, know-how and capital requirements.

Coercive Monopoly

A monopoly that is established by preventing competition with extraordinary powers.

Government Monopoly

The most common type of coercive monopoly that is established by government protection.


Unique or expensive infrastructure that competitors can’t match such as hydroelectric dams or railway lines.


Knowledge, capabilities and skills that are difficult to duplicate.

Legal Protections

Legal protections such as licenses, permits and intellectual property.


A unique physical location such as the only hotel with beachfront access to a famous beach or the only data center beside a stock exchange.

Loyal Customers

Customers who are fans of a particular brand or product line may be difficult or impossible for competitors to influence.

Natural Monopoly

An industry that makes more economic sense as a monopoly such as a region with a single railway line.

Organizational Culture

Factors such as norms, behaviors and values that differ widely from one organization to another. Organizational culture is notoriously difficult to transfer or emulate.


A business process that competitors have difficulty challenging such as manufacturer that consistently achieves higher quality at a lower price.


Relationships with governments, industry groups, universities, partners and customers.


Reputation can be a potent long term advantage. For example, a law firm with a reputation for winning complex cases may command high fees.


Unique access to superior or lower cost resources.


A firm that has achieved economies of scale is often difficult for smaller firms to challenge.

Switching Barriers

A firm with captive customers who find it difficult to switch to a competitor.


Superior technology built into products, decision making or process execution.

Learn More
Brand Vision Jonathan Poland

Brand Vision

A brand vision is a statement that paints a picture of the future your brand. Brand vision is the long-term…

Business Cluster Jonathan Poland

Business Cluster

A business cluster is a geographic region that is home to a concentration of companies in a particular industry, and…

Pricing Techniques Jonathan Poland

Pricing Techniques

Pricing involves carefully considering various factors in order to determine a price that will maximize a company’s profits over the…

Intangible Assets Jonathan Poland

Intangible Assets

Intangible assets are non-physical assets that have monetary value and are expected to generate economic benefits for an organization. They…

Remarketing Jonathan Poland


Remarketing is a marketing strategy that involves targeting customers who have previously interacted with a business. This is often done…

Negotiation Jonathan Poland


Negotiation is a dialogue between two or more parties with the goal of reaching an agreement. It is a fundamental…

Gold is Money Jonathan Poland

Gold is Money

Overview The history of gold as money spans thousands of years and has played a pivotal role in the economic…

Cost Effectiveness Jonathan Poland

Cost Effectiveness

Cost effectiveness is the measure of the relationship between the costs and outcomes of a program, project, or intervention. It…

Camping Strategy Jonathan Poland

Camping Strategy

Camping strategy is the practice of a using a geographical location as a competitive advantage. It has several common applications:…

Content Database

Innovation 101 Jonathan Poland

Innovation 101

Innovation is the process of creating new ideas, products, or processes that add value to a company. This can be…

Supply Chain 101 Jonathan Poland

Supply Chain 101

A supply chain is the network of organizations, people, activities, information, and resources involved in the production, handling, and distribution…

What is a Business Model? Jonathan Poland

What is a Business Model?

A business model is a plan or framework that outlines how a business intends to generate revenue and profit. It…

Settlement Risk Jonathan Poland

Settlement Risk

Settlement risk is the risk that a trading counterparty will not deliver a security or asset as agreed upon in…

Perfect Competition Jonathan Poland

Perfect Competition

Perfect competition is a theoretical market structure in which a large number of buyers and sellers participate and no single…

What is Progress? Jonathan Poland

What is Progress?

Progress is the advancement of positive and lasting change that has a significant impact. It can be challenging to determine…

What is Complex Sales? Jonathan Poland

What is Complex Sales?

A complex sale is a type of sales process that involves multiple stakeholders, a high level of customization, and a…

Research Types Jonathan Poland

Research Types

Research is the process of systematically seeking and interpreting knowledge through inquiry, observation, experimentation, and analysis. It is a way…

Risk Estimates Jonathan Poland

Risk Estimates

Risk estimates are predictions or projections of the likelihood and potential consequences of risks. They are used to inform risk…