What are End Goals?

What are End Goals?

What are End Goals? Jonathan Poland

End-goals, also known as long-term goals or ultimate goals, are the desired outcomes or results that an organization or individual wants to achieve in the future. They represent the ultimate destination or vision that the organization or individual is working towards. End-goals are typically easy to identify, as they are simply the outcomes that are desired, such as increasing profits, improving customer satisfaction, or expanding into new markets.

It is important to distinguish end-goals from strategies and objectives, which are the concrete plans and steps that are taken to achieve the end-goals. Strategies are broad, overarching plans that outline the overall approach to achieving the end-goals, while objectives are specific, measurable targets that help to track progress towards the end-goals. End-goals provide a clear direction and purpose, while strategies and objectives help to provide the necessary structure and focus to achieve those goals.

The following are examples of end-goals.

  1. Increasing profits: This could be a common end goal for businesses, as it represents the ultimate measure of financial success.
  2. Improving customer satisfaction: This could be a key end goal for companies in service-oriented industries, as it reflects the level of satisfaction and loyalty of their customers.
  3. Expanding into new markets: This could be a strategic end goal for businesses looking to grow and reach new customers.
  4. Reducing waste and increasing efficiency: This could be an important end goal for organizations looking to improve their sustainability and reduce their impact on the environment.
  5. Increasing employee satisfaction: This could be a crucial end goal for businesses, as happy and engaged employees can lead to increased productivity and success.
  6. Improving community relations: This could be a significant end goal for businesses that operate in local communities and want to build positive relationships and contribute to the well-being of those communities.
Learn More
Conceptual Framework Jonathan Poland

Conceptual Framework

A conceptual framework is a theoretical structure that represents and organizes a set of concepts and ideas. It is used…

First-mover Advantage Jonathan Poland

First-mover Advantage

First-mover advantage refers to the competitive advantage that a company can gain by being the first to enter a new…

Chief Executive Officer Jonathan Poland

Chief Executive Officer

The Chief Executive Officer (CEO) is the top administrator of an organization, responsible for its overall performance. The CEO typically…

What is a Cash Cow? Jonathan Poland

What is a Cash Cow?

A cash cow is a business or product that generates a steady stream of income or profits for a company.…

Figure of Merit Jonathan Poland

Figure of Merit

A figure of merit (FOM) is a value used to evaluate the performance of a system or device. It is…

Corrective Action Plan Jonathan Poland

Corrective Action Plan

A corrective action plan is a process designed to identify and address problems or issues within an organization. It involves…

What is Force Majeure? Jonathan Poland

What is Force Majeure?

Force majeure refers to circumstances beyond the control of a party that prevent them from fulfilling their obligations under a…

Specifications Jonathan Poland


A specification is a detailed description of the requirements or procedures that are necessary to implement or carry out a…

Attention Economics Jonathan Poland

Attention Economics

Attention economics is a field of study that focuses on the value of human attention as a limited and highly…

Content Database

Search over 1,000 posts on topics across
business, finance, and capital markets.

Process Capital Jonathan Poland

Process Capital

Process Capital is a term that refers to the financial resources that a company uses to fund its operations and…

Examples of an Argument Jonathan Poland

Examples of an Argument

An argument is a series of statements or reasons that support a particular position or viewpoint. This position can be…

Competitive Advantage Jonathan Poland

Competitive Advantage

Competitive advantage refers to the unique advantages that a firm possesses over its competitors. In a highly competitive industry, firms…

Risk Capacity Jonathan Poland

Risk Capacity

Risk capacity is the maximum level of risk that an organization or individual is able to withstand in order to…

Customer Analysis Jonathan Poland

Customer Analysis

Customer analysis involves systematically examining and understanding the characteristics, needs, motivations, and decision-making processes of a target market. This process…

Algorithmic Accountability Jonathan Poland

Algorithmic Accountability

Algorithmic accountability is the concept of holding algorithms and the organizations that use them accountable for the decisions they make…

Reverse Distribution Jonathan Poland

Reverse Distribution

Reserve distribution is the process of distributing a reserve, which is a reserve amount of money or other resources that…

Examples of Tact Jonathan Poland

Examples of Tact

Tact is the ability to sensitively and skillfully handle a situation or conversation so as to avoid giving offense. It…

Labor Specialization Jonathan Poland

Labor Specialization

Specialization of labor involves dividing work into specific roles or tasks, with the goal of improving productivity, efficiency, quality, and…