What is Cultural Fit?

What is Cultural Fit?

What is Cultural Fit? Jonathan Poland

Culture fit refers to the compatibility of a candidate’s attitudes and experiences with an organization’s culture. It is a hiring criterion used to select candidates who are likely to embrace the company’s norms and expectations. In other words, culture fit is an important factor in determining whether a candidate will be successful in an organization. The following are illustrative examples.


Customer facing positions may have a culture of friendliness and respect for the customer that requires candidates who are social, caring, patient and trusting.


A firm may seek candidates who will be polite and respectful to coworkers and customers. This may include elements of local culture such as saving face.


Firms that have a culture of aggressive innovation may seek candidates who are creative and open to change.


Teams in areas such as accounting and finance may have a culture of diligence such that they require employees who work in a structured, detail-oriented, principled and controlled fashion.


Teams in areas such as sales may require outgoing people who can engage customers and influence them. For example, individuals who frequently start conversations and like being the center of attention.

Cultural Capital

Cultural capital is the ability to influence members of a culture, super culture or subculture. For example, a team that sells sailboats that mostly recruits accomplished sailors who have interesting stories to tell.


A team that is passionate about their work may seek individuals who are equally passionate. For example, software developers who are computer science nerds who entered the profession out of a joy for computing may seek similar candidates.

Work Ethic

Hard working teams may seek individuals who are accustomed to long hours and high expectations. Alternatively, a team that values work-life balance may seek like-minded individuals.

Tolerance for Disagreement

Individuals who can engage people they strongly disagree with in a positive conversation without becoming emotional. A critical capability for a firm that seeks intellectual diversity.

Handling Criticism

Employees who can accept criticism, evaluate it and move on without becoming overly emotional. Useful in a high performance culture that expects individuals to improve rapidly.

Personal Resilience

A general ability to handle stress and continue without a loss of enthusiasm.

Self Direction

The ability to set objectives, manage stakeholders and solve problems without help.

Brand Culture

Employees who are engaged in the culture, super culture or subculture served by the firm. For example, a snowboarding firm that requires all staff to have enthusiasm for the sport.

Culture Fit vs Discrimination

Culture fit is sometimes used as a euphemism for discrimination based on factors such as age, socioeconomic background or physical appearance. For example, a fashion brand that hires mostly women in their 20s may label an applicant in her 40s as a poor “culture fit”.

Culture Fit & Friends

Some individuals and teams view work as a social club such that they seek candidates who will enjoy social outings. For example, a manager who often organizes golf trips may seek candidates who can golf. This is typically viewed in a negative light but reflects a common reality. Some managers think of “culture fit” as “people I like.”

Culture Fit vs Intellectual Diversity

The wrong kind of culture fit can lead to groupthink that stifles creativity. For example, a firm that only hires extroverts may miss out on the creative energies and capabilities of individuals who like to sit quietly and think things through. In some cases, culture fit is focused on creating intellectual diversity such as a firm that seeks individuals with a high tolerance for disagreement.

Learn More
Revenue Operations Jonathan Poland

Revenue Operations

Revenue operations, also known as RevOps, is the practice of overseeing and optimizing an organization’s core sales processes. This includes…

Supply Risk Jonathan Poland

Supply Risk

Supply risk refers to the likelihood that a disruption in the supply of goods or services will negatively impact a…

Product Rationalization Jonathan Poland

Product Rationalization

Product rationalization is the process of reviewing and optimizing a company’s product portfolio in order to streamline operations and reduce…

Competition Jonathan Poland


Competition is a term that refers to the act of engaging in a contest with others in order to determine…

Dismissing Employees Jonathan Poland

Dismissing Employees

Letting go (aka firing) employees is a difficult and sensitive task, and it’s important to handle it with care and…

Production Management Jonathan Poland

Production Management

Production management is the process of planning, organizing, and controlling the production of goods or services. It involves coordinating the…

Implementation Risk Jonathan Poland

Implementation Risk

Implementation risk refers to the potential negative consequences that a business may face as a result of difficulties or failures…

Cultural Norms Jonathan Poland

Cultural Norms

A cultural norm is a shared belief or behavior that is considered to be acceptable or appropriate within a particular…

Qualified Small Business Stock (QSBS) Jonathan Poland

Qualified Small Business Stock (QSBS)

Qualified Small Business Stock (QSBS) refers to a special classification of stock in the United States that offers significant tax…

Content Database

Search over 1,000 posts on topics across
business, finance, and capital markets.

Advertising Jonathan Poland


Advertising is a form of marketing that involves the use of paid media to promote a product, service, or idea…

Digital Assets Jonathan Poland

Digital Assets

Digital assets are electronic representations of value that can be traded, stored, and managed using decentralized digital technologies such as…

Brand Status Jonathan Poland

Brand Status

Brand status refers to the social standing that is associated with a particular brand. Customers may use brands as a…

Risk Culture Jonathan Poland

Risk Culture

Risk culture refers to the values, attitudes, and behaviors related to risk management that are inherent in the culture of…

Economic Change Jonathan Poland

Economic Change

Economic change refers to shifts in economic conditions, such as changes in GDP, employment rates, and prices. These shifts can…

Coding Skills Jonathan Poland

Coding Skills

Coding skills are a combination of talents, knowledge, and experience that enable an individual to create valuable software. This can…

Product Development Jonathan Poland

Product Development

Product development is the process of designing, creating, and launching new products. It typically involves a number of different steps,…

Acceptable Risk Jonathan Poland

Acceptable Risk

An acceptable risk is a level of risk that is deemed to be tolerable for an individual, organization, community, or…

Network Infrastructure Jonathan Poland

Network Infrastructure

Network infrastructure refers to the hardware and software components that are used to build and support a computer network. It…