What is FOMO?

What is FOMO?

What is FOMO? Jonathan Poland

Fear of missing out, also known as FOMO, is a type of motivation that is driven by a fear of missing out on current or future opportunities. It is often associated with a fear of missing out on chances for social status, competitive advantage, financial opportunities, rewarding experiences, or valuable information. FOMO is considered a common and powerful form of motivation that can drive a wide range of human behaviors.

FOMO can manifest in different ways, depending on the individual and the situation. For example, someone who is motivated by a fear of missing out on social opportunities may be more likely to attend events or engage with others in order to avoid feeling left out. Similarly, someone who is motivated by a fear of missing out on financial opportunities may be more likely to take risks or invest in order to avoid missing out on potential gains.

In many cases, FOMO can be a powerful driver of behavior, but it can also lead to negative outcomes, such as decision making based on incomplete or inaccurate information, or impulsivity that leads to regret. The following are a few examples.

Investing
Fear of missing out can explain investors piling into an investment that has recently gone up in value.

Social Interaction
Individuals with a strong fear of missing out may be unusually social. For example, they may rarely stay home. It is also associated with high use of social media.

Trend Following
Fear of missing out may drive individuals to closely follow trends in ideas, technology, fashion and other areas.

Marketing
Businesses may create artificial shortages at a new product launch in an attempt to trigger a fear of missing out amongst customers.

Learn More
Direct Marketing Jonathan Poland

Direct Marketing

Direct marketing is a type of marketing that involves communicating directly with potential customers in order to generate a response…

Good Customer Service Jonathan Poland

Good Customer Service

Good customer service is a service experience that goes above and beyond to meet the needs and expectations of customers,…

Turnaround Strategies Jonathan Poland

Turnaround Strategies

A turnaround strategy is a plan to rescue an organization, department, or team that is experiencing failure or underperforming. This…

Employee Retention Jonathan Poland

Employee Retention

Employee retention refers to the success of a company in keeping its talented employees from leaving. High employee turnover can…

Strategic Thinking Jonathan Poland

Strategic Thinking

Strategic thinking is the process of considering the long-term direction and needs of an organization, and developing plans and strategies…

Brand Concept Jonathan Poland

Brand Concept

A brand concept is the overarching idea or meaning that lies at the heart of a brand. It is the…

Generic Brand Jonathan Poland

Generic Brand

A generic brand is a type of brand that does not have a distinct or unique image. Instead, it is…

Sales Development Jonathan Poland

Sales Development

Sales development is a crucial part of the sales process that involves identifying potential buyers and developing qualified leads. This…

Negotiation Jonathan Poland

Negotiation

Negotiation is a dialogue between two or more parties with the goal of reaching an agreement. It is a fundamental…

Content Database

Nextdoor Holdings Jonathan Poland

Nextdoor Holdings

Nextdoor Holdings (KIND) is a social networking platform for local communities. The platform allows residents of a neighborhood to connect…

Positive Feedback Loop Jonathan Poland

Positive Feedback Loop

A positive feedback loop is a situation where an initial change or input (A) leads to a further change or…

Toxic Positivity Jonathan Poland

Toxic Positivity

Top-down and bottom-up are opposing approaches to thinking, analysis, design, decision-making, strategy, management, and communication. The top-down approach begins with…

Creative Ability Jonathan Poland

Creative Ability

Creative ability is the talent or aptitude for creating ideas or products that are original, valuable, and impactful. This can…

Continuous Production Jonathan Poland

Continuous Production

Continuous production is a method of manufacturing in which materials and parts are continuously processed and kept in motion or…

Product Innovation Jonathan Poland

Product Innovation

Product innovation refers to the development and introduction of a product or service that significantly improves upon existing offerings, often…

What is Big Data? Jonathan Poland

What is Big Data?

Big data refers to extremely large and complex datasets that are difficult to process using traditional data processing tools. These…

Lead Generation Jonathan Poland

Lead Generation

Lead generation is the process of identifying and attracting potential customers for a business. This is typically the first step…

Marketing Channel Jonathan Poland

Marketing Channel

The total combined industries of consumer goods and services.