What is FOMO?

What is FOMO?

What is FOMO? Jonathan Poland

Fear of missing out, also known as FOMO, is a type of motivation that is driven by a fear of missing out on current or future opportunities. It is often associated with a fear of missing out on chances for social status, competitive advantage, financial opportunities, rewarding experiences, or valuable information. FOMO is considered a common and powerful form of motivation that can drive a wide range of human behaviors.

FOMO can manifest in different ways, depending on the individual and the situation. For example, someone who is motivated by a fear of missing out on social opportunities may be more likely to attend events or engage with others in order to avoid feeling left out. Similarly, someone who is motivated by a fear of missing out on financial opportunities may be more likely to take risks or invest in order to avoid missing out on potential gains.

In many cases, FOMO can be a powerful driver of behavior, but it can also lead to negative outcomes, such as decision making based on incomplete or inaccurate information, or impulsivity that leads to regret. The following are a few examples.

Fear of missing out can explain investors piling into an investment that has recently gone up in value.

Social Interaction
Individuals with a strong fear of missing out may be unusually social. For example, they may rarely stay home. It is also associated with high use of social media.

Trend Following
Fear of missing out may drive individuals to closely follow trends in ideas, technology, fashion and other areas.

Businesses may create artificial shortages at a new product launch in an attempt to trigger a fear of missing out amongst customers.

Learn More
Distribution Jonathan Poland


Distribution is the process of making a product or service available for use or consumption by consumers or businesses. It…

Exit Planning 150 150 Jonathan Poland

Exit Planning

Exit planning is a comprehensive strategy for business owners to transition out of their company on their terms. It involves…

Microtransactions Jonathan Poland


Microtransactions is a large scale industry that is becoming a dominant business for certain types of companies. They are small…

What is Demand? Jonathan Poland

What is Demand?

Demand refers to the quantity of a particular good, asset, or other value that market participants are willing and able…

Micromarketing Jonathan Poland


Micromarketing is a marketing strategy that involves targeting a small, highly specific group of customers with tailored products, prices, and…

Key Strengths Jonathan Poland

Key Strengths

Key strengths are talents, character traits, and knowledge that are particularly relevant to a given role. These are often listed…

Variable Pricing Jonathan Poland

Variable Pricing

Variable pricing is a pricing strategy in which prices are set based on real-time data and can vary depending on…

Project Management Skills Jonathan Poland

Project Management Skills

Project management skills are a combination of talents, knowledge, and experience that enable an individual to effectively plan and execute…

Companies Likely to Aquire Federal Funding 150 150 Jonathan Poland

Companies Likely to Aquire Federal Funding

While the specific industries receiving federal funding can vary depending on the country and its government priorities, there are several…

Content Database

Search over 1,000 posts on topics across
business, finance, and capital markets.

Legal Risk Jonathan Poland

Legal Risk

Legal risk is the risk of financial loss or other negative consequences that may arise from legal action or non-compliance…

Program Efficiency Jonathan Poland

Program Efficiency

Program efficiency refers to the effectiveness with which a computer program uses resources such as time and memory. In general,…

Concept Selling Jonathan Poland

Concept Selling

Concept selling is a approach to marketing and sales that involves framing unique selling propositions as a story that customers…

What is Promotion? Jonathan Poland

What is Promotion?

Promotion refers to any marketing strategy that is aimed at increasing recognition, awareness, and interest in a brand, product, or…

Persistence Jonathan Poland


Persistence is the ability to maintain motivation and effort over a prolonged period of time. It is a behavior or…

Integration Risk Jonathan Poland

Integration Risk

Integration risk is a type of risk that arises when two or more entities, such as businesses, systems, or processes,…

Scarcity Marketing Jonathan Poland

Scarcity Marketing

Scarcity marketing is a strategy that involves creating a perception of limited availability for a product or service. This strategy…

Key Strengths Jonathan Poland

Key Strengths

Key strengths are talents, character traits, and knowledge that are particularly relevant to a given role. These are often listed…

Praxeology Jonathan Poland


Praxeology is the study of human action, particularly as it pertains to decision-making and the pursuit of goals. The term…