Change Resistance

Change Resistance

Change Resistance Jonathan Poland

Change resistance is the act of derailing, slowing down, or preventing a change that is underway. This can often cause a change strategy, plan, or action to fail. Change resistance can take many forms, such as employees refusing to adopt new processes or systems, or stakeholders opposing the changes being made. Effective change management strategies often include measures to address and overcome change resistance in order to ensure the success of the changes being implemented.

Politicization

People tend to resist change that they perceive as originating with the political opposition. This can occur even if the change is beneficial to all. If a change becomes politicized, it becomes almost certain that it will face strong resistance. For example, saving the environment could be a politically neutral issue but isn’t because people unnecessarily attach it to other political agendas. This makes the problem much harder to solve.

Change Fatigue

Change fatigue is a situation where teams have experienced a number of stressful projects that have reduced work-life balance and failed to achieve stated budget, timelines and benefits. These experiences make teams increasingly resistant to change.

Culture

Culture is a stabilizing force that tends to slow change. This is a type of social defense mechanism that prevents a group from creating instability with every new idea that someone proposes. Culture adapts to change with a process of shared experience whereby at first a culture resists change but comes around with time as they experience the change and find it has advantages. This can have benefits as culture can shape change to be more valuable.

Risk Tolerance

Individuals that have low risk tolerance value stability, safety and security over opportunity. Such individuals are likely to resist any change that isn’t planned and executed slowly.

Pessimism

Pessimism is the view that risk is likely to fail. This is an element of worldview that increases resistance to change.

Defeatism

Defeatism is when an individual allows pessimism to interfere with their performance. This occurs where an individual doesn’t fulfill their role in change because they feel its doomed anyway.

Malicious Compliance

Malicious compliance is a passive aggressive technique whereby an individual obstructs a society or organization by using its own rules, processes and procedures against it. For example, a business unit that submits “must have” requirements for a project that are essentially impossible to achieve in order to derail change.

Stakeholder Salience

Stakeholder salience is the degree to which a stakeholder in change is vocal, active and influential. In many cases, resistance to change is concentrated in a few stakeholders who are particularly vocal. A standard approach to change management is to try to sideline these individuals.

Reactance

Reactance is the common tendency for individuals to strongly resist challenges to their sense of freedom. This plays a role in resistance to change as people may react against a change when they feel unconsulted. In this case, an individual essentially feels that a change is being forced on them.

Mediocrity

Mediocrity is a tendency to cling strongly to the dominant group in order to enjoy safety, security and stability. The mediocre will resist a change that isn’t popular within their in-group and embrace a change that they perceive as accepted by their in-group. In many organizations, mediocrity is commonplace such that management will have difficulty defeating resistance to change that has become groupthink.

Fear of Failure

Individuals may fear that they lack the competence to achieve change or to thrive in the post-change world. For example, a worker in a dying industry who fears they lack the capability to thrive in a new industry that is replacing it. Training and experiences in the post-change world will quickly defeat this fear. For example, an coal miner who gains experiences installing a solar panel system may cease to resist the newer industry.

Defense of the Status Quo

The status quo is the way that things have been done for an extended period of time. People may strongly assume that the status quo is permanent. When this assumption is threatened they may fear that the world has become unstable such that they seek to defend the status quo.

Rational Thought

It is common to treat change resistance as if it is always inherently irrational. This is not the case. A strategy or decision may be flawed such that resistance to it is a completely rational act. For example, resistance to an IT project that has failed to consider how a glitzy new product will actually translate to more efficient business processes. A strategy that is realistic and valuable is less likely to face resistance.

Failure of Communication

In some cases, a strategy is realistic and valuable but leaders fail to communicate well such that the strategy is widely misunderstood. For example, a solar panel manufacturer that is constantly pushing hard to reduce unit costs that fails to sufficiently communicate to teams that this is the basic economics of survival in this industry.

Extrinsic Reward

Individuals who will directly benefit from extrinsic rewards associated with change are far more likely to support it. Likewise, people who are likely to lose out to change have incentive to resist. Including everyone in the extrinsic rewards of change with material incentives and social status defeats resistance to change.

Intrinsic Reward

Intrinsic reward is an outcome that is self-fulfilling. For example, an individual may view a change as an opportunity to acquire valuable knowledge and experience. It is possible for leaders to increase the intrinsic rewards of change by offering training, education and meaningful roles.

Keep It Super Simple Jonathan Poland

Keep It Super Simple

Keep it Super Simple or Keep it Simple Stupid. The KISS principle is a design guideline that suggests that unnecessary…

Supply Chain 101 Jonathan Poland

Supply Chain 101

A supply chain is the network of organizations, people, activities, information, and resources involved in the production, handling, and distribution…

Sales Tactics Jonathan Poland

Sales Tactics

Sales tactics are specific strategies or approaches that salespeople use to persuade customers to buy a product or service. Sales…

Manufacturing 150 150 Jonathan Poland

Manufacturing

Manufacturing is a critical phase in business development, especially for companies that produce physical goods. The synergies between manufacturing and…

Advantages vs Disadvantages of Technology Jonathan Poland

Advantages vs Disadvantages of Technology

Technology has brought many advantages to modern society, and has greatly improved the way we live and work. Some of…

Dynamic Pricing Jonathan Poland

Dynamic Pricing

Dynamic pricing refers to the practice of changing prices in real time in response to changes in market conditions or…

Brand Objectives Jonathan Poland

Brand Objectives

Brand objectives refer to the specific goals that a brand is working towards. These goals can be both long-term end-goals,…

Bliss Point Jonathan Poland

Bliss Point

The concept of a “bliss point” refers to the amount of consumption of a particular good or service that maximizes…

Operational Efficiency Jonathan Poland

Operational Efficiency

Operational efficiency can be defined as the ratio between the inputs to run a business and the output gained from the business. It is primarily a metric that measures the efficiency of profit earned as a function of operating costs.

Learn More

Marketing Campaign Jonathan Poland

Marketing Campaign

A marketing campaign is a coordinated series of marketing efforts that promote a product, service, or brand. The goal of…

Business Management Jonathan Poland

Business Management

Business management is the process of overseeing and running a business or organization. This involves a wide range of activities,…

Baxter Jonathan Poland

Baxter

Baxter International Inc. is a global healthcare company that develops and manufactures medical products and services for a wide range…

Prototyping Jonathan Poland

Prototyping

A prototype is a preliminary version of something that is used to test and refine an idea, design, process, technology,…

Process Automation Jonathan Poland

Process Automation

Introduction: Process automation refers to the use of information systems to automate business processes in order to improve efficiency and…

Accountability Jonathan Poland

Accountability

Accountability refers to the responsibility of an organization or individual to provide explanations for their actions and accept responsibility for…

Sales Goals Jonathan Poland

Sales Goals

Sales goals are targets for the revenue or units sold that a sales team or individual is expected to achieve…

Pre-Sales Jonathan Poland

Pre-Sales

The term “pre-sales” can refer to a range of different things depending on the industry in which it is used.…

Channel Pricing Jonathan Poland

Channel Pricing

Channel pricing refers to the practice of setting different prices for a product or service depending on the sales channel…