Market Entry Strategy

Market Entry Strategy

Market Entry Strategy Jonathan Poland

A market entry strategy is a plan for introducing products and services to a new market. This can provide an opportunity to expand the organization’s customer base and increase revenue, but it also carries a certain level of risk due to factors such as competition, taxes, and exchange rates.

There are several approaches to market entry that organizations can consider, including:

  1. Direct exporting: This involves selling products or services directly to customers in the new market. This can be a cost-effective option, but it may require establishing a distribution network and dealing with logistics and customs issues.
  2. Licensing: This involves allowing another organization to use the organization’s intellectual property or technology in exchange for royalties or fees. This can be a low-risk way to enter a new market, but it may also generate lower returns.
  3. Joint ventures: This involves partnering with another organization to enter a new market together. This can provide access to new resources and expertise, but it also involves sharing control and decision-making.
  4. Acquisition: This involves purchasing an existing organization in the new market. This can provide a quick entry into the market, but it also carries financial and cultural risks.

Developing a market entry strategy requires a thorough understanding of the new market and the organization’s capabilities and resources. It is important to carefully consider the potential risks and rewards of different approaches and to develop a plan that is aligned with the organization’s goals and objectives.

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Key Bridge

People. Profit. Progress.

Business is the lifeblood of progress and you are the driving force regardless of where you fit in the value chain. People drive profit by bringing useful products and services to market. Profit drives progress by allowing the best ideas to emerge and the best investments to win.

This is the cycle of capital that moves the world forward and that’s why I started Key Bridge, a private membership for the pursuit of profit and progress; a platform for building better assets, tackling global challenges, and advancing the greater good.

Key Bridge

People. Profit. Progress.

Business is the lifeblood of progress and you are the driving force regardless of where you fit in the value chain. People drive profit by bringing useful products and services to market. Profit drives progress by allowing the best ideas to emerge and the best investments to win.

This is the cycle of capital that moves the world forward and that’s why I started Key Bridge, a private membership for the pursuit of profit and progress; a platform for building better assets, tackling global challenges, and advancing the greater good.