What is Marketability?

What is Marketability?

What is Marketability? Jonathan Poland

The marketability of a brand, product, or service refers to its competitiveness within a market. It is the likelihood that a product will sell and the risk that it will not be successful. In other words, marketability is a measure of the potential for a product to be successful in a particular market. The following are common types of marketability.

Cost & Price
The ability to offer a reasonable price and make a profit at that level. In a commodity industry, prices are set by the market and a higher cost base is a significant competitive disadvantage. Premium products compete on price relative to perceived quality.

Customer Needs
A product that customers will be motivated to buy because it fulfills needs.

Functionality & Performance
Competitive features and performance relative to other products on the market. An innovative or niche product may offer features that are unique. In some cases, a lack of features can be an advantage if customer needs and preferences are served.

Quality
The value of your offerings to customers including factors such as reliability, durability, usability, customer experience and design.

Distribution
The ability to reach customers to sell to them and deliver your products and services.

Reputation & Recognition
The ability to establish a reputation and/or brand recognition in a crowded market.

Learn More
Scaling 101 Jonathan Poland

Scaling 101

Scaling is the process of increasing the size, scope, or reach of a business, product, or service. This can involve…

What is the Broken Window Fallacy? Jonathan Poland

What is the Broken Window Fallacy?

The broken window fallacy refers to the idea that the economic benefits of destructive events, such as wars and natural…

Technology Skills Jonathan Poland

Technology Skills

Technology skills refer to the talents and abilities related to information technology and physical technology, such as machines. This includes…

Advanced Economy Jonathan Poland

Advanced Economy

An advanced economy is a highly developed economic system that provides a high level of economic well-being and quality of…

Taxes Jonathan Poland

Taxes

Taxes are mandatory financial contributions that are levied by a government on individuals, businesses, and other organizations. The money collected…

Brand Awareness Jonathan Poland

Brand Awareness

Brand awareness refers to the extent to which consumers are familiar with and able to recognize a brand. It is…

What Is Innovation Capital? Jonathan Poland

What Is Innovation Capital?

Innovation capital is a form of intellectual capital that refers to the resources and processes that an organization uses to…

Recruiting Jonathan Poland

Recruiting

Recruiting refers to the process of attracting, screening, and selecting qualified candidates for employment. This process is essential for any…

Variable Expenses Jonathan Poland

Variable Expenses

Variable expenses are expenses that can fluctuate over time, making them more difficult to budget and predict than fixed expenses.…

Content Database

Search over 1,000 posts on topics across
business, finance, and capital markets.

Product Differentiation Jonathan Poland

Product Differentiation

Product differentiation is the unique value that a product offers on the market. This value can come from a variety…

Specifications Jonathan Poland

Specifications

A specification is a detailed description of the requirements or procedures that are necessary to implement or carry out a…

Refinancing Risk Jonathan Poland

Refinancing Risk

Refinancing risk is the risk that a borrower will be unable to secure new debt to replace an existing debt…

Salesforce Automation Jonathan Poland

Salesforce Automation

Sales force automation is a type of management tool that helps businesses automate and streamline their core sales processes, such…

Generic Drug Manufacturers Jonathan Poland

Generic Drug Manufacturers

The generic drug industry is a sector of the pharmaceutical industry that focuses on the development, production, and marketing of…

Target Market Jonathan Poland

Target Market

A target market is a specific group of consumers that a business aims to sell its products or services to.…

Communication Strengths Jonathan Poland

Communication Strengths

Communication strengths are qualities or abilities that enable an individual to communicate effectively. These can include general communication skills, such…

What is Cultural Fit? Jonathan Poland

What is Cultural Fit?

Culture fit refers to the compatibility of a candidate’s attitudes and experiences with an organization’s culture. It is a hiring…

Product Analysis Jonathan Poland

Product Analysis

Product analysis is the process of evaluating a product for the purpose of product development, review, or purchasing. This evaluation…