Behavioral targeting can also be used to deliver targeted advertising through email marketing. By tracking the email addresses of users who have signed up for newsletters or other communications, advertisers can send targeted emails based on the interests and behaviors of those users.
Behavioral targeting has the potential to be an effective way for advertisers to reach their target audience, but it has also raised concerns about privacy. Some users may not be comfortable with the idea of their online activities being tracked and used for advertising purposes, and there have been calls for greater transparency and control over how this data is collected and used.
Bottom line, behavioral targeting is a powerful tool for advertisers, but it is important for companies to be transparent about their data collection practices and to give users the option to opt out of behavioral tracking.