Behavioral Targeting

Behavioral Targeting

Behavioral Targeting Jonathan Poland

Behavioral targeting is a form of online advertising that uses information about a user’s online activities to create targeted advertisements. This information is gathered through the use of cookies, which are small pieces of data stored on a user’s device by their web browser. Behavioral targeting allows advertisers to tailor their advertisements to the specific interests and behaviors of individual users.

There are several ways in which behavioral targeting can be used. One common approach is to use cookies to track a user’s online activities and then serve them targeted advertisements based on their browsing history. For example, if a user frequently visits websites related to travel, they may be served ads for travel deals or vacation packages.

Behavioral targeting can also be used to deliver targeted advertising through email marketing. By tracking the email addresses of users who have signed up for newsletters or other communications, advertisers can send targeted emails based on the interests and behaviors of those users.

Behavioral targeting has the potential to be an effective way for advertisers to reach their target audience, but it has also raised concerns about privacy. Some users may not be comfortable with the idea of their online activities being tracked and used for advertising purposes, and there have been calls for greater transparency and control over how this data is collected and used.

Bottom line, behavioral targeting is a powerful tool for advertisers, but it is important for companies to be transparent about their data collection practices and to give users the option to opt out of behavioral tracking.

Learn More
Cost Innovation Jonathan Poland

Cost Innovation

Cost innovation is the practice of finding ways to significantly improve value while reducing costs. This can be achieved through…

Business Development Jonathan Poland

Business Development

Business development is a multifaceted discipline that involves identifying and pursuing opportunities to grow a business. It’s a combination of…

What is a Product Line? Jonathan Poland

What is a Product Line?

A product line refers to a group of related products that are marketed together as a single unit. Product lines…

Strategic Advantage Jonathan Poland

Strategic Advantage

A strategic advantage refers to a position that gives a company an edge over its competitors and makes it likely…

BATNA Jonathan Poland


BATNA, or best alternative to a negotiated agreement, is the course of action that a party in a negotiation would…

Quality Goals Jonathan Poland

Quality Goals

Quality goals are specific targets that are set to improve the quality of a product, service, or process. They are…

Brand Identity Jonathan Poland

Brand Identity

Brand identity refers to the overall image and perception that a company wishes to convey to its customers. This includes…

Brand Experience Jonathan Poland

Brand Experience

Brand experience refers to the overall perception and feelings that a consumer has while interacting with a brand. It includes…

Experiment Cycle Time Jonathan Poland

Experiment Cycle Time

Experiment Cycle Time is a measure of how long it takes for an idea to go through the innovation process,…

Latest Thinking

Qualified Small Business Stock (QSBS) Jonathan Poland

Qualified Small Business Stock (QSBS)

Qualified Small Business Stock (QSBS) refers to a special classification of stock in the United States that offers significant tax…

Barrick Gold Jonathan Poland

Barrick Gold

Barrick Gold Corporation (NYSE: GOLD) is a significant player in the global economy, particularly within the gold mining industry. Its…

Newmont Corporation Jonathan Poland

Newmont Corporation

Newmont Corporation (NYSE: NEM), being the world’s largest gold mining corporation, with extensive operations in mining and production of not…

Gold is Money Jonathan Poland

Gold is Money

Overview The history of gold as money spans thousands of years and has played a pivotal role in the economic…

What is Leadership? Jonathan Poland

What is Leadership?

In the modern business world, where rapid changes, technological advancements, and global challenges are the norm, effective leadership is more…

Product Durability Jonathan Poland

Product Durability

A durable product, often referred to as a durable good, is a product that does not quickly wear out or,…

Durable Competitive Advantage Jonathan Poland

Durable Competitive Advantage

The most important aspect of durability is market fit. Unique super simple products or services that does change much if…

Praxeology Jonathan Poland


Praxeology is the study of human action, particularly as it pertains to decision-making and the pursuit of goals. The term…

Business Models Jonathan Poland

Business Models

Business models define how a company creates, delivers, and captures value. There are numerous business models, each tailored to specific…