Digital Channels

Digital Channels

Digital Channels Jonathan Poland

A digital channel is a means of distributing or selling products or services electronically, as opposed to through physical channels such as brick-and-mortar stores. Digital channels can include online marketplaces, e-commerce websites, mobile apps, and other platforms that allow customers to interact with a business and make purchases digitally.

Digital channels have become increasingly important in recent years, as more and more consumers have begun to shop and interact with businesses online. In addition to offering customers a convenient and easily accessible way to make purchases, digital channels also provide businesses with valuable data and insights into customer behavior, which can be used to improve their products, services, and overall customer experience. The following are common types of digital channel.

Web sites including social media and video sharing sites.

Search engine results.

Communication tools such as email or messaging apps.

Mobile apps including apps launched by brands or sites to drive sales.

Online Events
Events that allow users to participate such as a webinar.

Digital Media
Digital media such as streaming video and music services.

Virtual game environments that support virtual locations for brands or advertising.

Learn More…

Unknown Risk Jonathan Poland

Unknown Risk

An unknown risk is a potential loss that is not recognized or…

Product Development Jonathan Poland

Product Development

Product development is the process of designing, creating, and launching new products.…

Strategy 101 Jonathan Poland

Strategy 101

Business strategy is the set of actions and decisions that a business…

Design to Value Jonathan Poland

Design to Value

Design to value refers to the design requirements and considerations that aim…

Job Orientation Jonathan Poland

Job Orientation

Job orientation, also known as onboarding, is the process of introducing new…

Design to Logistics Jonathan Poland

Design to Logistics

Design for logistics involves designing products with the entire supply chain in…

Tactical Planning Jonathan Poland

Tactical Planning

Tactical planning is the process of developing specific strategies and actions to…

Quality Management Jonathan Poland

Quality Management

Quality management is a process that ensures products and services meet certain…

White Labeling Jonathan Poland

White Labeling

White label refers to products or services that are produced and designed…

Jonathan Poland © 2023

Search the Database

Over 1,000 posts on topics ranging from strategy to operations, innovation to finance, technology to risk and much more…

Vertical Integration Jonathan Poland

Vertical Integration

Vertical integration is when a single company owns multiple levels or all of its supply chain.

Network Infrastructure Jonathan Poland

Network Infrastructure

Network infrastructure refers to the hardware and software components that are used…

Brand Awareness Jonathan Poland

Brand Awareness

Brand awareness refers to the extent to which consumers are familiar with…

Problem Management Jonathan Poland

Problem Management

Problem management is an important aspect of IT service management that involves…

Product Launch Jonathan Poland

Product Launch

Product launch refers to the introduction of a new or updated product…

Micromarketing Jonathan Poland


Micromarketing is a marketing strategy that involves targeting a small, highly specific…

What is Reliability? Jonathan Poland

What is Reliability?

Reliability is a measure of the ability of a product or service…

What are End Goals? Jonathan Poland

What are End Goals?

End-goals, also known as long-term goals or ultimate goals, are the desired…

Pricing Power Jonathan Poland

Pricing Power

Pricing power refers to a company’s ability to increase prices without significantly…