Digital Channels

Digital Channels

Digital Channels Jonathan Poland

A digital channel is a means of distributing or selling products or services electronically, as opposed to through physical channels such as brick-and-mortar stores. Digital channels can include online marketplaces, e-commerce websites, mobile apps, and other platforms that allow customers to interact with a business and make purchases digitally.

Digital channels have become increasingly important in recent years, as more and more consumers have begun to shop and interact with businesses online. In addition to offering customers a convenient and easily accessible way to make purchases, digital channels also provide businesses with valuable data and insights into customer behavior, which can be used to improve their products, services, and overall customer experience. The following are common types of digital channel.

Web
Web sites including social media and video sharing sites.

Search
Search engine results.

Communication
Communication tools such as email or messaging apps.

Apps
Mobile apps including apps launched by brands or sites to drive sales.

Online Events
Events that allow users to participate such as a webinar.

Digital Media
Digital media such as streaming video and music services.

Games
Virtual game environments that support virtual locations for brands or advertising.

Learn More
Program Risk Jonathan Poland

Program Risk

Program risk refers to the likelihood of a program failing to achieve its goals due to potential outcomes. This type…

Sustainable Design Jonathan Poland

Sustainable Design

Designing for sustainability involves creating products, services, and processes that minimize environmental impact and enhance quality of life for the…

Phased Implementation Jonathan Poland

Phased Implementation

Phased implementation is a method of developing and introducing a business, brand, product, service, process, capability, or system by dividing…

Internal Branding Jonathan Poland

Internal Branding

Internal branding involves creating a strong brand identity within the company itself, rather than just focusing on marketing to customers.…

Ground Rules Jonathan Poland

Ground Rules

Ground rules are rules or guidelines that are established at the beginning of a meeting, activity, or other situation to…

Market Forces Jonathan Poland

Market Forces

The interaction that shapes a market economy. Market forces are the factors that determine the supply and demand for a…

Pull Strategy Jonathan Poland

Pull Strategy

A pull strategy is a marketing approach in which a company creates demand for its product or service by promoting…

Human Behavior Jonathan Poland

Human Behavior

Behavior is a pattern of actions or reactions that varies depending on factors such as context and mood. It is…

Program Controls Jonathan Poland

Program Controls

Program controls are the mechanisms that enable a computer program to execute a set of instructions in a specific order…

Content Database

Search over 1,000 posts on topics across
business, finance, and capital markets.

Management Decisions Jonathan Poland

Management Decisions

Management decisions are decisions that pertain to the direction and control of a company or organization. These decisions may cover…

Attribution Marketing Jonathan Poland

Attribution Marketing

Attribution marketing is the practice of identifying and analyzing the key events or actions that contribute to customer purchases or…

Anchoring Jonathan Poland

Anchoring

Anchoring is a cognitive bias that occurs when people rely too heavily on an initial piece of information, known as…

Manufacturing 150 150 Jonathan Poland

Manufacturing

Manufacturing is a critical phase in business development, especially for companies that produce physical goods. The synergies between manufacturing and…

What is the Broken Window Fallacy? Jonathan Poland

What is the Broken Window Fallacy?

The broken window fallacy refers to the idea that the economic benefits of destructive events, such as wars and natural…

Military Contracts 150 150 Jonathan Poland

Military Contracts

Military spending contracts are agreements between a government or its defense department and private companies or suppliers for the provision…

Employee Goals Jonathan Poland

Employee Goals

Employee goals are specific targets or objectives that are set for an individual employee in order to align their work…

Forward Thinking Jonathan Poland

Forward Thinking

Forward thinking is the ability to anticipate and prepare for future events and trends in order to make informed and…

Examples of an Argument Jonathan Poland

Examples of an Argument

An argument is a series of statements or reasons that support a particular position or viewpoint. This position can be…