Expectancy Theory

Expectancy Theory

Expectancy Theory Jonathan Poland

Expectancy theory is a motivational concept that suggests people are motivated by their beliefs about the relationship between their efforts and their performance, as well as their beliefs about the potential outcomes of their performance. According to this theory, individuals are motivated to engage in a particular behavior when they believe that their efforts will lead to successful performance, and that successful performance will result in desirable outcomes. In other words, people are motivated by their expectations that their actions will lead to certain results. Here are some examples.

Optimism
Optimism is a tendency to think about the positive side of things. Optimists have a favorable view of calculated risk taking such that they believe that effort and initiative will be rewarded. According to expectancy theory, this would produce motivation.

Role Models
Expectancy theory is based on the belief that effort produces performance and performance produces desirable outcomes. In this context, positive role models that have worked hard to improve their performance who are then rewarded for all this effort will increase motivation. Likewise, role models that fail somewhere in this model will decrease motivation. For example, parents who work hard to earn a high income who are nonetheless unhappy and uninspiring people may decrease the motivation of children to participate in similar lines of effort.

Locus of Control
Locus of control is the degree to which an individual feels that they define themselves and are able to change the world. Individuals with a low locus of control feel like victims of circumstances, systems and competition. According to expectancy theory, such individuals are unlikely to feel motivated.

Mediocrity
Mediocrity is an uninspiring state of existence whereby an individual seeks only safety, security and entertainment. Such individuals avoid risk at all cost and also may seek to prohibit risk taking and punish risk takers. The mediocre can be motivated up to the point of being fed, safe and entertained but feel zero motivation to do anything else. This can be described with expectancy theory as low valence whereby individuals feel that things such as adventure, experiences, self-expression, exploring brave ideas, making the world a better place and self-fulfillment have no value.

Gamification
Gamification is the process of making things feel like games whereby individuals are constantly rewarded for effort and performance. This is likely to increase motivation towards a task. Overexposure to games could theoretically decrease motivation in real life as expectations for instant rewards for every effort are quickly disappointed in the real world.

Self-Efficacy
Self-efficacy is confidence in your character and talents. According to expectancy theory this would dramatically increase motivation as you believe efforts are rewarded.

Personal Resilience
High expectations can quickly lead to disappointment such that personal resilience is likely to greatly improve motivation over time. An individual who believes effort produces great rewards may be surprised at how many problems occur before rewards are realized. Personal resilience is the ability to push through problems and stress without loss of enthusiasm.

Formula
Expectancy theory has the following formula, but it can’t be validated with the scientific method because it isn’t possible to measure beliefs accurately

  • Motivational Force = Expectancy × Instrumentality × Valence
  • Expectancy = Belief that effort produces performance
  • Instrumentality = Belief that performance produces outcomes
  • Valence = Belief that outcomes are desirable
Learn More
Modular Products Jonathan Poland

Modular Products

Modular products are products that are made up of standardized, interchangeable parts or modules that can be easily assembled and…

Cyber Security Jonathan Poland

Cyber Security

Cybersecurity is the practice of protecting computing resources from unauthorized access, use, modification, misdirection, or disruption. It is a critical…

Public Relations Jonathan Poland

Public Relations

Public relations (PR) refers to the practice of managing the spread of information between an organization and its stakeholders. The…

Lifecycle Cost Analysis Jonathan Poland

Lifecycle Cost Analysis

Lifecycle cost analysis is a tool used to evaluate the total cost of owning and operating a product, system, or…

Customer Satisfaction Jonathan Poland

Customer Satisfaction

Customer satisfaction is the practice of measuring how happy customers are with a brand’s products and services. This is typically…

Adaptive Performance Jonathan Poland

Adaptive Performance

Adaptive performance is the ability of an individual to perform well in changing, uncertain, and stressful situations. This type of…

What Is Analysis? Jonathan Poland

What Is Analysis?

Analysis is the process of breaking something down into its component parts in order to better understand it. This is…

Business Analysis Jonathan Poland

Business Analysis

Business analysis is the practice of researching and developing strategies, plans, solutions, and studies to support the goals and objectives…

Creative Ability Jonathan Poland

Creative Ability

Creative ability is the talent or aptitude for creating ideas or products that are original, valuable, and impactful. This can…

Content Database

Search over 1,000 posts on topics across
business, finance, and capital markets.

What are Finished Goods? Jonathan Poland

What are Finished Goods?

Finished goods are products that have completed the manufacturing process and are ready for sale to customers. They are the…

Market Failure Jonathan Poland

Market Failure

Market failure is a situation in which the market does not produce optimal outcomes for society as a whole. It…

Brand Objectives Jonathan Poland

Brand Objectives

Brand objectives refer to the specific goals that a brand is working towards. These goals can be both long-term end-goals,…

What is Moral Hazard? Jonathan Poland

What is Moral Hazard?

Moral hazard is a term used in economics to describe a situation in which one party has less incentive to…

Organizational Structure Jonathan Poland

Organizational Structure

Organizational structure refers to the formal systems that define how an organization is governed, directed, operated, and controlled. It is…

Cycle Time Jonathan Poland

Cycle Time

Cycle time is a measure of the time it takes to complete a single cycle of a process or task.…

Types of Market Research Jonathan Poland

Types of Market Research

Market research is the process of systematically gathering and analyzing information about a market, including customers and competitors. This information…

What Is Innovation Capital? Jonathan Poland

What Is Innovation Capital?

Innovation capital is a form of intellectual capital that refers to the resources and processes that an organization uses to…

Performance Improvement Plan Jonathan Poland

Performance Improvement Plan

A performance improvement plan (PIP) is a formal document that outlines specific goals and objectives that are assigned to an…