Marketing Media

Marketing Media

Marketing Media Jonathan Poland

Marketing media refers to the channels or platforms that businesses use to deliver their marketing messages to their target audiences. Marketing media can include traditional channels, such as print and broadcast media, as well as digital channels, such as social media and online advertising. The choice of marketing media will depend on the business’s target audience, budget, and goals. For example, a business targeting young consumers might use social media as its primary marketing media, while a business targeting a more general audience might use a combination of print, broadcast, and online media. The following are common examples.

Digital Media
Digital media is a broad term for any media delivered to an electronic device such as a mobile phone. This allows for precise targeting of advertising and promotion.

  • Apps
  • Digital Billboards
  • Games
  • Social Media
  • Streaming
  • Media
  • Websites

Broadcast Media
Media that reaches a large audience without being customized for each audience member.

  • Radio
  • Television

Physically printed media that has its own audience.

  • Journals
  • Magazines
  • Newspapers
  • Periodicals

Outdoor Media
Physical things in the real world that can be used to communicate.

  • Billboards
  • Commercial Art
  • Construction Advertising
  • Posters
  • Signs
  • Transport Advertising

Direct Message
Sending message directly to a customer.

  • Digital Direct Message (DM)
  • Direct Mail
  • Email
  • Newsletters

Person to Person
Direct conversations with customers.

  • Direct Sales
  • Sales Meetings
  • Telemarketing
  • Word of Mouth

In-store Media
Retail locations and showrooms.

  • Merchandising Displays
  • Point of Sale Display
  • Product Packaging
  • Store Windows

Communicating marketing messages at events.

  • Event Signage
  • Event Sponsorship
  • Public Speaking
  • Sales Booths

Marketing Collateral
Marketing collateral are knowledge artifacts, printed media and small gifts that are given to customers.

  • Brochures
  • Catalogs
  • Corporate Magazines
  • Presentations
  • Promotional Products
  • White Papers

Product Placement
References to a product or brand in any media that has an audience. In addition to this, logos on the product itself can be a form of media, particularly where it is worn by celebrities or other influencers.

  • Films
  • Media Influencers
  • Music Videos
  • Sponsorships
Learn More
Best Practices Jonathan Poland

Best Practices

Best practices are generally accepted guidelines for achieving a specific goal. In a particular field or industry, best practices are…

Pricing Strategy Jonathan Poland

Pricing Strategy

Pricing strategy is the process of determining the right price for a product or service based on market conditions, business…

Process Automation Jonathan Poland

Process Automation

Introduction: Process automation refers to the use of information systems to automate business processes in order to improve efficiency and…

Market Expansion Jonathan Poland

Market Expansion

Market expansion is a growth strategy that involves offering an existing product to a new market.

Negotiation Jonathan Poland


Negotiation is a dialogue between two or more parties with the goal of reaching an agreement. It is a fundamental…

Risk Evaluation Jonathan Poland

Risk Evaluation

Risk evaluation is the process of identifying and assessing the risks that an organization or individual may face. It is…

Serviceable Available Market Jonathan Poland

Serviceable Available Market

The Serviceable Available Market (SAM) is a term used to describe the portion of a market that is capable of…

Best Industries for Selling B2G 150 150 Jonathan Poland

Best Industries for Selling B2G

The best industries for companies that want to acquire a government contract or grant are those that are aligned with…

Switching Barriers Jonathan Poland

Switching Barriers

Switching barriers are factors that make it difficult or inconvenient for customers to switch from one product or service to…

Content Database

Real Estate Investing Jonathan Poland

Real Estate Investing

Real estate investing refers to the process of buying, owning, managing, and selling real estate properties for the purpose of…

Government Contract Timeline 150 150 Jonathan Poland

Government Contract Timeline

A government contract award timeline can vary depending on the specific country, agency, and procurement process in question. In general,…

What is Cost Overrun? Jonathan Poland

What is Cost Overrun?

A cost overrun occurs when the actual cost of completing a task or project exceeds the budget that was allocated…

Commercialization Jonathan Poland


Commercialization is the process of introducing a new product or service into the market and making it available for purchase…

Customer Service Jonathan Poland

Customer Service

Customer service is the practice of providing support, assistance, and guidance to customers before, during, and after a purchase. This…

What is the Broken Window Fallacy? Jonathan Poland

What is the Broken Window Fallacy?

The broken window fallacy refers to the idea that the economic benefits of destructive events, such as wars and natural…

Procurement Jonathan Poland


Procurement is the process of acquiring goods or services from external vendors or suppliers. It is an essential part of…

Revenue Risk Jonathan Poland

Revenue Risk

Revenue risk refers to any event or circumstance that could potentially negatively affect your future revenue. This could include external…

Balance Sheet Jonathan Poland

Balance Sheet

The balance sheet is a financial statement that provides a snapshot of a company’s financial position at a specific point…