Brand Risk

Brand Risk

Brand Risk Jonathan Poland

Brand risk refers to the potential for a brand to lose value or for a new brand to fail in the market. This can have significant consequences for a company, as a strong brand is an important asset that can drive customer loyalty and increase the perceived value of a company’s products or services.

There are several factors that can contribute to brand risk:

  1. Market changes: Changes in the market or in consumer preferences can pose a risk to a brand. For example, if a brand’s products or services become obsolete or fall out of favor with consumers, it can lead to a decline in the brand’s value.
  2. Reputation risk: A brand’s reputation is an important asset, and any negative news or events that impact the brand’s reputation can pose a risk to its value.
  3. Quality risk: Poor quality products or services can pose a risk to a brand’s value, as they can lead to customer dissatisfaction and loss of loyalty.
  4. Legal risk: Brands may face legal risks if they engage in practices that are deemed illegal or unethical. This can damage the brand’s reputation and value.

To manage brand risk, it is important to follow a standard process of risk management. This involves identifying potential risks, developing strategies to mitigate or treat those risks, and regularly monitoring the brand’s performance to ensure that risks are being effectively managed. A robust risk management plan can help to protect a brand’s value and prevent it from declining in the market.

Learn More
One Stop Shop Jonathan Poland

One Stop Shop

A one stop shop model is a business model in which a single company or organization offers a wide range…

Innovation Metrics Jonathan Poland

Innovation Metrics

Innovation metrics are tools used to assess the innovation efforts of a company. It can be challenging to accurately measure…

Customer Analysis Jonathan Poland

Customer Analysis

Customer analysis involves systematically examining and understanding the characteristics, needs, motivations, and decision-making processes of a target market. This process…

Early Adopters Jonathan Poland

Early Adopters

Early adopters are individuals who quickly adopt an innovation. Marketing and selling innovative products can be challenging as it may…

Liquidity Risk Jonathan Poland

Liquidity Risk

Liquidity risk is the risk that a financial institution or company will not be able to meet its financial obligations…

Overchoice Jonathan Poland


Overchoice, also known as the “paradox of choice,” is a phenomenon in which having too many options or choices can…

Business Management Jonathan Poland

Business Management

Business management is the process of overseeing and running a business or organization. This involves a wide range of activities,…

Project Management Skills Jonathan Poland

Project Management Skills

Project management skills are a combination of talents, knowledge, and experience that enable an individual to effectively plan and execute…

Economic Relations Jonathan Poland

Economic Relations

Economic relations between nations refer to the economic interactions that occur between them. These interactions can include the exchange of…

Content Database

Search over 1,000 posts on topics across
business, finance, and capital markets.

Relationship Building Jonathan Poland

Relationship Building

Relationship building is the act of establishing and maintaining social connections with others. This is a crucial business skill that…

Infrastructure Risk Jonathan Poland

Infrastructure Risk

Infrastructure risk refers to the potential negative consequences that a business may face as a result of failures in core…

Bias for Action Jonathan Poland

Bias for Action

Bias for action is a mindset or approach that emphasizes the importance of taking action quickly, without extensive thought or…

Leadership Development Jonathan Poland

Leadership Development

Leadership development is the process of helping employees develop the necessary skills and competencies to take on leadership roles within…

Integration Risk Jonathan Poland

Integration Risk

Integration risk is a type of risk that arises when two or more entities, such as businesses, systems, or processes,…

Trademarks Jonathan Poland


Trademarks are used to identify and distinguish goods and services from those of others in the marketplace. Here’s what can…

Waste is Food Jonathan Poland

Waste is Food

The concept of “waste is food” is based on the idea that an industrial economy should not produce any waste except for biological nutrients that can be safely returned to the environment.

Strategic Management Jonathan Poland

Strategic Management

Strategic management involves the formulation and implementation of the major goals and initiatives taken by a company’s top management on…

Product Category Jonathan Poland

Product Category

A product category is a classification of similar or related products or services. These categories are often created by a…