A call to action (CTA) is a phrase or statement that is used to encourage a specific response or action from the audience. In marketing and advertising, a call to action is often used to prompt the viewer, reader, or listener to take a specific action, such as visiting a website, purchasing a product, or signing up for a newsletter.
A call to action can be included in various forms of communication, including ads, emails, social media posts, and website pages. A effective call to action should be clear and specific, and should motivate the audience to take the desired action.
Some examples of common calls to action include:
- “Sign up for our newsletter”
- “Learn more”
- “Buy now”
- “Contact us”
- “Download our app”
A call to action should be included in any form of communication that is intended to encourage a specific response or action from the audience. It is an important tool for businesses and organizations to drive conversions and achieve their goals.