Call To Action

Call To Action

Call To Action Jonathan Poland

A call to action (CTA) is a phrase or statement that is used to encourage a specific response or action from the audience. In marketing and advertising, a call to action is often used to prompt the viewer, reader, or listener to take a specific action, such as visiting a website, purchasing a product, or signing up for a newsletter.

A call to action can be included in various forms of communication, including ads, emails, social media posts, and website pages. A effective call to action should be clear and specific, and should motivate the audience to take the desired action.

Some examples of common calls to action include:

  • “Sign up for our newsletter”
  • “Learn more”
  • “Buy now”
  • “Contact us”
  • “Download our app”

A call to action should be included in any form of communication that is intended to encourage a specific response or action from the audience. It is an important tool for businesses and organizations to drive conversions and achieve their goals.

Learn More…

Operating Costs Jonathan Poland

Operating Costs

Operating costs are the expenses that a company incurs in order to…

What is Feasibility? Jonathan Poland

What is Feasibility?

Feasibility refers to the extent to which something is practical or achievable.…

Customer Needs Jonathan Poland

Customer Needs

Customer needs are the factors that make a product or service valuable…

Performance Goals Jonathan Poland

Performance Goals

Performance goals are targets or objectives that are set for an employee’s…

Foot in the Door Jonathan Poland

Foot in the Door

The foot-in-the-door technique is a persuasion strategy that involves asking for a…

Cell Production Jonathan Poland

Cell Production

Cell production is a manufacturing approach that involves organizing work into small,…

Prospecting Jonathan Poland


Sales prospecting is the process of identifying and researching potential customers for…

Income Statement Analysis Jonathan Poland

Income Statement Analysis

Income statements are crucial to understanding a company’s financial performance. An income…

Marketing Metrics Jonathan Poland

Marketing Metrics

Marketing metrics are a way to evaluate the success of marketing efforts…

Jonathan Poland © 2023

Search the Database

Over 1,000 posts on topics ranging from strategy to operations, innovation to finance, technology to risk and much more…

What is an Agent? Jonathan Poland

What is an Agent?

An agent is a person or organization that has been granted the…

ERG Theory Jonathan Poland

ERG Theory

ERG theory is a motivational theory that was developed by Clayton Alderfer.…

Commoditization Jonathan Poland


Commoditization occurs when certain products or services become interchangeable, leading customers to…

Servant Leadership Jonathan Poland

Servant Leadership

Servant leadership is a leadership style in which the leader puts the…

Commodity Risk Jonathan Poland

Commodity Risk

Commodity risk is the risk that changes in commodity prices may result…

Information Advantage Jonathan Poland

Information Advantage

A unique knowledge that provides a competitive edge in a specific situation…

What is a Turnaround Strategy? Jonathan Poland

What is a Turnaround Strategy?

A turnaround strategy is a business plan that is implemented when a…

Examples of Tact Jonathan Poland

Examples of Tact

Tact is the ability to sensitively and skillfully handle a situation or…

Persistence Jonathan Poland


Persistence is the ability to maintain motivation and effort over a prolonged…