Bargaining Power

Bargaining Power

Bargaining Power Jonathan Poland

Bargaining power is a concept in negotiation theory that refers to the relative ability of parties to influence each other in a negotiation. It is often measured by how much it would cost each party to fail to reach an agreement, or how much they stand to gain or lose from the outcome of the negotiation.

For example, in a job negotiation, a company may have a high bargaining power if it is hiring for a critical role and the candidate has rare skills that are in high demand. The company may be willing to offer a higher salary or better benefits to secure the candidate’s services. On the other hand, the candidate may have a low bargaining power if they are desperate for a job and have few other options. In this case, the candidate may be willing to accept a lower salary or worse benefits.

Overall, bargaining power is an important factor in negotiation, as it can determine the outcome of the negotiation and the relative satisfaction of the parties involved. People are typically stronger negotiators when they have little to lose and a lot to gain from the negotiation.

Here are a few examples of how bargaining power can affect negotiation outcomes:

  • In a real estate negotiation, the seller may have a high bargaining power if they are in a seller’s market and there are many interested buyers. In this case, the seller may be able to negotiate a higher price for their property. On the other hand, the buyer may have a low bargaining power if they are in a buyer’s market and there are few available properties. In this case, the buyer may be willing to accept a lower price to secure the property.
  • In a salary negotiation, the employee may have a high bargaining power if they have rare skills or expertise that are in high demand. In this case, the employee may be able to negotiate a higher salary or better benefits. On the other hand, the employer may have a low bargaining power if they are unable to find qualified candidates for the position. In this case, the employer may be willing to offer a higher salary or better benefits to secure the employee’s services.
  • In a contract negotiation, the supplier may have a high bargaining power if they are the only source of a crucial product or service. In this case, the supplier may be able to negotiate favorable terms and conditions in the contract. On the other hand, the buyer may have a low bargaining power if they are in urgent need of the product or service and have few alternatives. In this case, the buyer may be willing to accept less favorable terms and conditions to secure the supplier’s services.

These are just a few examples of how bargaining power can affect negotiation outcomes. The specific effect of bargaining power will depend on the context and the goals of the parties involved.

Learn More
Management by Exception Jonathan Poland

Management by Exception

Management by exception is a management technique that involves automating standard processes and empowering teams to handle routine business conditions.…

What is a Trade Show? Jonathan Poland

What is a Trade Show?

A trade show is an industry-specific event where businesses in a particular sector showcase their products, services, and innovations to…

Product Durability Jonathan Poland

Product Durability

A durable product, often referred to as a durable good, is a product that does not quickly wear out or,…

Experience Economy Jonathan Poland

Experience Economy

The concept of the experience economy suggests that companies can differentiate themselves and gain a competitive advantage by creating memorable…

Customer Retention Jonathan Poland

Customer Retention

Customer retention is the practice of reducing the loss of customers to competitors. A high customer retention rate typically results…

Compliance Testing Jonathan Poland

Compliance Testing

Compliance testing is the process of evaluating an organization’s compliance with laws, regulations, and other standards to ensure that it…

Customer Persona Jonathan Poland

Customer Persona

A customer persona is a fictional character that represents a specific type of customer that an organization is targeting with…

Revenue Operations Jonathan Poland

Revenue Operations

Revenue operations, also known as RevOps, is the practice of overseeing and optimizing an organization’s core sales processes. This includes…

Variable Pricing Jonathan Poland

Variable Pricing

Variable pricing is a pricing strategy in which prices are set based on real-time data and can vary depending on…

Content Database

Search over 1,000 posts on topics across
business, finance, and capital markets.

Travel Expenses Jonathan Poland

Travel Expenses

Travel expenses refer to the costs associated with traveling for business purposes. This can include expenses such as airfare, hotel…

Advertising Jonathan Poland

Advertising

Advertising is a form of marketing that involves the use of paid media to promote a product, service, or idea…

Value Creation Jonathan Poland

Value Creation

Value creation refers to the process of creating outputs that have a higher value than the inputs used to produce…

The Importance of Lobbying 150 150 Jonathan Poland

The Importance of Lobbying

Lobbying is the act of influencing or attempting to influence the decisions of government officials, legislators, or regulators on behalf…

Product Benefits Jonathan Poland

Product Benefits

A product benefit is the value that a customer derives from a product or service. It is what makes the…

Competitive Intelligence Jonathan Poland

Competitive Intelligence

Competitive intelligence is the process of collecting and analyzing information about competitors, markets, industries, products, and customers in order to…

Quality Assurance Jonathan Poland

Quality Assurance

Quality assurance (QA) is the process of verifying that a product or service meets specific quality standards. This is often…

Conformance Quality Jonathan Poland

Conformance Quality

Conformance quality refers to the production of products and delivery of services that meet specified standards or requirements. It is…

Job Orientation Jonathan Poland

Job Orientation

Job orientation, also known as onboarding, is the process of introducing new employees to the company and their role. It…