Internal Communication

Internal Communication

Internal Communication Jonathan Poland

Internal communication is the exchange of information within an organization that is designed to help it achieve its goals. This process involves effective leadership skills like the ability to influence and share compelling stories, as well as technical skills like the management of various communication channels. By facilitating effective internal communication, organizations can ensure that all employees are aware of company objectives, goals, and expectations, and can work together effectively to achieve them. The following are illustrative examples of internal communications.

Knowledge

Knowledge management tools and knowledge sharing processes. For example, “lunch and learn” sessions whereby teams volunteer to present topics to your organization at lunch.

Media

Presenting information and knowledge in formats such as video that are easy to consume. Large organizations may produce a great deal of media for both internal and external communications. For example, videos that explain products in an entertaining format.

Events

Events to communicate information in areas such as strategy, compliance, risk management and change management. For example, a kickoff meeting for a project that involves leaders explaining the urgent competitive need for the project to succeed.

Storytelling

Leaders and media teams who are able to use storytelling to make information more interesting and memorable.

Skip Level Meetings

Processes that allow information to flow upwards from the working level to management such as skip level meetings.

Culture

Developing an organizational culture of information sharing. For example, setting the expectation that knowledge be shared freely between teams without unwarranted secrecy.

Graphics

Visual communication such as posters designed to publicize events, knowledge, policies and other information.

Internal Marketing

The use of marketing techniques to sell strategies and engage employees. For example, using project branding to win stakeholder support for a project.

Training

Internally developed training that is unique to an organization such as safety training that is specific to your environment.

Messages

Using messages such as email and mobile text messages to communicate organizational information. For example, communication of human resources policy by email.

Publications

Internal publications that present an organized view of information that employees need. For example, an intranet that offers an employee benefits guide.

Applications

Digital tools that facilitate communication. For example, a system for making job postings available internally.

Meetings

Scheduled meetings and other formal communications. For example, a requirement that all managers hold goal setting meetings with direct reports every six months.

Audit Trail

In some cases, internal controls such as an audit trail are required to record that certain information has been communicated. For example, employees and managers may be required to sign a copy of a performance review document.

Learn More
What is a Superior Good? Jonathan Poland

What is a Superior Good?

A superior good is a type of good that tends to see an increase in demand as income levels rise.…

Contract Awards Calendar 150 150 Jonathan Poland

Contract Awards Calendar

Governments around the world typically follow a structured and organized process for awarding contracts to suppliers, contractors, and service providers.…

Lead Generation Jonathan Poland

Lead Generation

Lead generation is the process of identifying and attracting potential customers for a business. This is typically the first step…

Operating Costs Jonathan Poland

Operating Costs

Operating costs are the expenses that a company incurs in order to generate revenues from its business operations. These costs…

Penetration Pricing Jonathan Poland

Penetration Pricing

Penetration pricing is a pricing strategy in which a company initially sets a low price for its products or services…

Foot in the Door Jonathan Poland

Foot in the Door

The foot-in-the-door technique is a persuasion strategy that involves asking for a small favor or agreement first, before making a…

Design to Value Jonathan Poland

Design to Value

Design to value refers to the design requirements and considerations that aim to maximize the value of a product or…

Customer Service Jonathan Poland

Customer Service

Customer service is the practice of providing support, assistance, and guidance to customers before, during, and after a purchase. This…

Small Business Jonathan Poland

Small Business

A small business is a privately owned and operated company with a small number of employees and relatively low volume…

Content Database

Search over 1,000 posts on topics across
business, finance, and capital markets.

Diversified Real Estate Jonathan Poland

Diversified Real Estate

Real Estate Investment Trusts that acquire, develop, manage, and dispose of diversified property holdings that have no specific portfolio composition.…

Sales Promotion Jonathan Poland

Sales Promotion

Sales promotion refers to the use of various incentives and discounts to encourage customers to make a purchase. These promotions…

What is Price Stability? Jonathan Poland

What is Price Stability?

Price stability refers to the maintenance of relatively stable prices over time. This is typically measured by the rate of…

Pricing Strategy Jonathan Poland

Pricing Strategy

Pricing strategy is the process of determining the right price for a product or service based on market conditions, business…

Job Levels Jonathan Poland

Job Levels

Job levels, also known as career levels or job grades, refer to the hierarchical structure within an organization. They are…

Alcon Jonathan Poland

Alcon

Alcon is a global medical company that is focused on developing and manufacturing innovative products to improve the lives of…

Innovation Metrics Jonathan Poland

Innovation Metrics

Innovation metrics are tools used to assess the innovation efforts of a company. It can be challenging to accurately measure…

The World’s Biggest Customer 150 150 Jonathan Poland

The World’s Biggest Customer

the U.S. government is the world’s biggest customer, spending over $6 trillion annually on goods and services. Here are some…

Cash Flow Statement Jonathan Poland

Cash Flow Statement

The cash flow statement is a financial statement that shows the inflows and outflows of cash for a company over…