Internal Communication

Internal Communication

Internal Communication Jonathan Poland

Internal communication is the exchange of information within an organization that is designed to help it achieve its goals. This process involves effective leadership skills like the ability to influence and share compelling stories, as well as technical skills like the management of various communication channels. By facilitating effective internal communication, organizations can ensure that all employees are aware of company objectives, goals, and expectations, and can work together effectively to achieve them. The following are illustrative examples of internal communications.

Knowledge

Knowledge management tools and knowledge sharing processes. For example, “lunch and learn” sessions whereby teams volunteer to present topics to your organization at lunch.

Media

Presenting information and knowledge in formats such as video that are easy to consume. Large organizations may produce a great deal of media for both internal and external communications. For example, videos that explain products in an entertaining format.

Events

Events to communicate information in areas such as strategy, compliance, risk management and change management. For example, a kickoff meeting for a project that involves leaders explaining the urgent competitive need for the project to succeed.

Storytelling

Leaders and media teams who are able to use storytelling to make information more interesting and memorable.

Skip Level Meetings

Processes that allow information to flow upwards from the working level to management such as skip level meetings.

Culture

Developing an organizational culture of information sharing. For example, setting the expectation that knowledge be shared freely between teams without unwarranted secrecy.

Graphics

Visual communication such as posters designed to publicize events, knowledge, policies and other information.

Internal Marketing

The use of marketing techniques to sell strategies and engage employees. For example, using project branding to win stakeholder support for a project.

Training

Internally developed training that is unique to an organization such as safety training that is specific to your environment.

Messages

Using messages such as email and mobile text messages to communicate organizational information. For example, communication of human resources policy by email.

Publications

Internal publications that present an organized view of information that employees need. For example, an intranet that offers an employee benefits guide.

Applications

Digital tools that facilitate communication. For example, a system for making job postings available internally.

Meetings

Scheduled meetings and other formal communications. For example, a requirement that all managers hold goal setting meetings with direct reports every six months.

Audit Trail

In some cases, internal controls such as an audit trail are required to record that certain information has been communicated. For example, employees and managers may be required to sign a copy of a performance review document.

Learn More
Revenue Operations Jonathan Poland

Revenue Operations

Revenue operations, also known as RevOps, is the practice of overseeing and optimizing an organization’s core sales processes. This includes…

Telecommuting Jonathan Poland

Telecommuting

Telecommuting, also known as remote work or working from home, is a type of flexible work arrangement in which employees…

Magical Thinking Jonathan Poland

Magical Thinking

Introduction to Magical Thinking Magical thinking is a type of irrational belief that involves attributing causality to events that are…

Customer Expectations Jonathan Poland

Customer Expectations

Customer expectations refer to the base assumptions that customers make about a brand, its products and services, and the overall…

Key Performance Indicators Jonathan Poland

Key Performance Indicators

KPIs, or key performance indicators, are metrics that are used to measure the performance of a business or organization. These…

Research Skills Jonathan Poland

Research Skills

Research skills are abilities that enable individuals to effectively investigate, analyze, and communicate knowledge. These skills are essential for success…

What is a Competitive Market? Jonathan Poland

What is a Competitive Market?

A competitive market is a type of market in which there are numerous buyers and sellers, and in which the…

Change Driver Jonathan Poland

Change Driver

A change driver is a force or factor that initiates or drives change within an organization. Change drivers can be…

Division of Labor Jonathan Poland

Division of Labor

The process of dividing work into specific roles, tasks, and steps is known as division of labor. This allows individuals…

Content Database

Risk Management Jonathan Poland

Risk Management

Risk management is the process of identifying, assessing, and prioritizing risks in order to minimize their potential impact on an…

What is Food Sovereignty? Jonathan Poland

What is Food Sovereignty?

Food sovereignty is the right of peoples and countries to define their own food and agriculture systems, rather than being…

Recruiting Jonathan Poland

Recruiting

Recruiting refers to the process of attracting, screening, and selecting qualified candidates for employment. This process is essential for any…

Professional Skills Jonathan Poland

Professional Skills

Professional skills are a combination of talents, abilities, knowledge, and character traits that are necessary for a person to be…

Strategic Management Jonathan Poland

Strategic Management

Strategic management involves the formulation and implementation of the major goals and initiatives taken by a company’s top management on…

Corporate Identity Jonathan Poland

Corporate Identity

Corporate identity is the visual representation of a company’s brand and values. It includes elements such as a company’s logo,…

Praxeology Jonathan Poland

Praxeology

Praxeology is the study of human action, particularly as it pertains to decision-making and the pursuit of goals. The term…

Exit Strategy Jonathan Poland

Exit Strategy

An exit strategy is a plan for how to end a business venture, investment, or project. It is a way…

Diversified Real Estate Jonathan Poland

Diversified Real Estate

Real Estate Investment Trusts that acquire, develop, manage, and dispose of diversified property holdings that have no specific portfolio composition.…