Media Infrastructure

Media Infrastructure

Media Infrastructure Jonathan Poland

Media infrastructure refers to the technologies, services, facilities, and outlets that are essential for the communication of information, opinions, and expressions. These include things like telecommunication networks, broadcast facilities, and printing presses, as well as the various media outlets that make use of these technologies, such as newspapers, television stations, and social media platforms. The media infrastructure plays a critical role in enabling the free flow of information and ideas, and is essential for the functioning of modern societies. By understanding the media infrastructure, we can gain insight into the ways in which information is disseminated and consumed, and can work to ensure that these technologies and outlets are used in responsible and ethical ways. The following are common examples.

Networks
Data and communication networks such as the internet or 5G mobile networks.

Last Mile
Last mile is the infrastructure required to deliver media to the consumer’s door such as an internet connection, newspaper delivery or cable TV service.

IT Platforms
Generally speaking, digital media runs on a variety of IT platforms such as a cloud infrastructure service or a content management platform.

Facilities
IT and media related facilities such as a data center, broadcasting center, newsroom or modern printing press.

Game Platforms
Platforms for creating games and other virtual or mixed reality media.

Applications
Software that is used by end-users such as mobile apps for news, streaming media or games.

Broadcast Media
Media that flows from a single source to a large audience such as television networks, newspapers and radio stations.

Social Media
Platforms that allow anyone to publish media to the world such as a video sharing website and app.

Search & Discovery
Tools of media discovery such as a search engine or content aggregation service.

Streaming Media
Services that provide media on-demand to mobile and home devices.

Production Tools
Tools of media production such as a video editing platform.

Studios
Organizations and facilities that produce film, television, music, games and other media.

Distribution
Facilities and services that distribute media such as a movie theatre.

Event Infrastructure
Infrastructure that is used to produce and deliver media events such as a concert or conference that communicates to large audiences. For example, a concert hall.

Learn More
Audience Analysis Jonathan Poland

Audience Analysis

Audience analysis is the process of studying and understanding the characteristics of a target audience. This is often done in…

Business Strategy Examples Jonathan Poland

Business Strategy Examples

A business strategy refers to a long-term plan that outlines the future direction of a company and how it will…

Post Sales Jonathan Poland

Post Sales

After a sale is made, post-sales processes kick in to fulfill the customer’s expectations and strengthen the relationship. This can…

What is a Cash Cow? Jonathan Poland

What is a Cash Cow?

A cash cow is a business or product that generates a steady stream of income or profits for a company.…

Middlemen Jonathan Poland

Middlemen

A middleman is a person or organization that acts as an intermediary between a producer and a consumer. In a…

Management Levels Jonathan Poland

Management Levels

A management level is a layer of accountability and responsibility in an organization. It is common for organizations to have…

Human Capital Jonathan Poland

Human Capital

Human capital refers to the future productive potential of people, which is often difficult to estimate directly. Instead, it is…

What is an Exit Interview? Jonathan Poland

What is an Exit Interview?

An exit interview is a formal meeting or conversation that takes place when an employee is leaving an organization, regardless…

Anchoring Jonathan Poland

Anchoring

Anchoring is a cognitive bias that occurs when people rely too heavily on an initial piece of information, known as…

Content Database

Search over 1,000 posts on topics across
business, finance, and capital markets.

Attribution Marketing Jonathan Poland

Attribution Marketing

Attribution marketing is the practice of identifying and analyzing the key events or actions that contribute to customer purchases or…

Product Markets Jonathan Poland

Product Markets

A product market is a venue where buyers and sellers can exchange goods or services. Product markets can be large…

Business Scale Jonathan Poland

Business Scale

Business scale refers to the impact that a company’s size has on its competitive advantage. A scalable business is one…

Sales and Operations Planning Jonathan Poland

Sales and Operations Planning

Sales and operations planning (S&OP) is a process used by companies to effectively align their sales plans with their operational…

Marketing Metrics Jonathan Poland

Marketing Metrics

Marketing metrics are a way to evaluate the success of marketing efforts at various levels, such as the organization, team,…

Organization 101 Jonathan Poland

Organization 101

A business organization is a group of individuals or entities that come together to pursue a common business goal or…

Flat Pricing Jonathan Poland

Flat Pricing

Flat pricing is a pricing strategy in which a fixed price is offered to all customers for a product or…

Product Identity Jonathan Poland

Product Identity

Product identity refers to the overall personality or character of a product. This can include the product’s features, benefits, and…

Sales Operations Jonathan Poland

Sales Operations

Sales operations is the management of the processes and practices that support the sales function of an organization. It involves…