Product Markets

Product Markets

Product Markets Jonathan Poland

A product market is a venue where buyers and sellers can exchange goods or services. Product markets can be large and competitive, such as an online marketplace or a stock exchange, or they can be small and relatively non-competitive, such as a farmer’s market or a roadside fruit stand. Product markets can serve different types of buyers and sellers, including consumers, businesses, and governments. The purpose of a product market is to facilitate the exchange of goods and services, and to help buyers and sellers find each other and agree on a price. Product markets are an essential part of the economy, as they allow businesses to generate revenue and provide consumers with the goods and services they need. The following are some common examples.

Airport Concessions Art Galleries
Auction Sites & Apps Auctions
Automotive Showrooms Barter
Brand Apps Brand Showrooms
Buy / Sell Classifieds Catalog Merchant
Christmas Markets Co-operatives
Conferences Convenience Stores
Custom Product Services Department Stores
Direct Marketing Dollar Stores
Drug Stores Ecommerce Sites
Events, Festivals & Concerts Factory Outlet
Fair Concessions Farmers Markets
Fashion Retailers Fast Food Restaurants
Fish Markets Flagship Locations of Brands
Flea Markets Flower Shops
Franchises Fruit Markets
Fruit Stands Garage Sales
Gift Shops Grey Market
Hobby Shops Home Improvement Retailers
Hotel Shops In-flight Shopping
Individual Sellers Infomercials
Jewelry Shops Kiosks
Liquidators Luxury Retailers
Mail Order Sales Malls
Mobile App Stores Personal Selling
Product Demonstrations Product Subscriptions
Real Estate Agents Real Estate Developer Showrooms
Refurbished Goods Sellers Resellers
Seasonal Markets Shopping Channels
Souvenir Shops Specialty Shops
Sports Stores Street Food
Subscription Boxes Super Stores
Supermarkets Surplus Shops
Telemarketing Theater Concessions
Thrift Stores Toy Stores
Traveling Salesperson Vending Machines
Wholesale Markets

Fast food can be considered a product because most of its value is tangible. This can be contrasted with a fine restaurant that offers mostly intangible value. The latter is considered a service.

A flagship location is a large retail location that is often in a posh location. These are designed to show off the best of a brand and often serve as a brand symbol and media center.

A grey market sells a product without official permission from the producer. For example, an American retailer that imports French chocolates that aren’t officially available in the United States.

Liquidators sell undesirable or excess inventory at a steep discount. For example, an unpopular color of product that a manufacturer sells cheaply to clear inventory.

Generally speaking, homes are a product but land is a special type of asset that doesn’t typically depreciate in value.

It is common for businesses to purchase products through personal selling and wholesale markets. For example, a bank that negotiates prices for stationery with a large office supply firm that then regularly reorders these supplies with a telephone or digital service.

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