Alternative Hypothesis

Alternative Hypothesis

Alternative Hypothesis Jonathan Poland

An alternative hypothesis is a hypothesis that proposes a relationship between variables. This can include any hypothesis that predicts a positive correlation, a negative correlation, a non-directional correlation, or causation between variables. The only hypothesis that is not considered an alternative hypothesis is the null hypothesis, which predicts that there is no relationship between the independent and dependent variables.

Some examples of alternative hypotheses might include:

  • If a researcher is studying the relationship between exercise and weight loss, their alternative hypothesis might be that there is a positive correlation between the two variables – that is, as exercise increases, weight loss also increases.
  • If a researcher is studying the relationship between sleep and academic performance, their alternative hypothesis might be that there is a negative correlation between the two variables – that is, as sleep decreases, academic performance decreases.
  • If a researcher is studying the relationship between diet and heart disease, their alternative hypothesis might be that there is a causal relationship between the two variables – that is, certain dietary factors cause heart disease.

Overall, an alternative hypothesis is any hypothesis that proposes a relationship between variables, as opposed to the null hypothesis, which predicts no relationship. More examples of alternative hypothesis include:

  • Years of martial arts experience has a positive correlation with personal resilience.
  • Coffee drinkers have higher average productivity than people who don’t drink coffee.
  • Temperature influences the volume of alcohol.
  • Rain causes mud puddles.
  • There is a positive correlation between the price of silver and gold.
  • Beeswax can be used to waterproof shoes.
  • People feel happier on Fridays.
  • People use the internet more on Mondays than any other day of the week.
  • Social media use has a positive correlation with self-reported unhappiness.
  • Smoking has a negative correlation with health.
  • Income has a positive correlation with residential air quality.
  • Room color influences mood.
  • Temperature influences the strength of bamboo.
  • Residential noise pollution has a positive correlation with self-reported stress levels.
  • Low air quality has a negative correlation to health.
  • Bacteria growth is correlated with air temperature.
  • Fluid intelligence is positively correlated to career advancement and income.
Learn More
Stakeholders Jonathan Poland


Stakeholders are individuals or groups who have an interest or concern in something, especially a business. For example, in a…

Business Decisions Jonathan Poland

Business Decisions

A business decision is a commitment made by a company, team, or individual employee to a specific course of action.…

Product Category Jonathan Poland

Product Category

A product category is a classification of similar or related products or services. These categories are often created by a…

Target Market Jonathan Poland

Target Market

A target market is a specific group of consumers that a business aims to sell its products or services to.…

Tactical Risk Jonathan Poland

Tactical Risk

Tactical risk refers to the potential for losses due to changes in business conditions in real-time. Tactics differ from strategy…

Examples of Transparency Jonathan Poland

Examples of Transparency

Transparency refers to the practice of openly and honestly disclosing information to stakeholders within an organization, such as the public,…

Taxes Jonathan Poland


Taxes are mandatory financial contributions that are levied by a government on individuals, businesses, and other organizations. The money collected…

Strategic Thinking Jonathan Poland

Strategic Thinking

Strategic thinking is the process of considering the long-term direction and needs of an organization, and developing plans and strategies…

Competitive Differentiation Jonathan Poland

Competitive Differentiation

Competitive differentiation refers to the unique value that a company’s product, service, brand, or experience offers in comparison to all…

Content Database

Search over 1,000 posts on topics across
business, finance, and capital markets.

Data Proliferation Jonathan Poland

Data Proliferation

Data proliferation refers to the rapid growth of data, often resulting in a large amount of replicated and low-quality data.…

Employee Retention Jonathan Poland

Employee Retention

Employee retention refers to the success of a company in keeping its talented employees from leaving. High employee turnover can…

What is Supply? Jonathan Poland

What is Supply?

Supply refers to the amount of a product or service that is available for purchase at a given price. In…

Qualified Small Business Stock (QSBS) Jonathan Poland

Qualified Small Business Stock (QSBS)

Qualified Small Business Stock (QSBS) refers to a special classification of stock in the United States that offers significant tax…

Business Risk Jonathan Poland

Business Risk

A business risk is a potential event or situation that could negatively impact an organization’s ability to achieve its objectives.…

Variable Pricing Jonathan Poland

Variable Pricing

Variable pricing is a pricing strategy in which prices are set based on real-time data and can vary depending on…

Cross Merchandising Jonathan Poland

Cross Merchandising

Cross merchandising is a retail strategy that involves placing related or complementary products in close proximity to each other in…

Critical Mass Jonathan Poland

Critical Mass

In economics, critical mass refers to the minimum size a company needs to be in order to effectively compete in…

What is a Tagline? Jonathan Poland

What is a Tagline?

A tagline is a short, catchy phrase that is used to summarize the core message or value proposition of a…