Law of Supply and Demand

Law of Supply and Demand

Law of Supply and Demand Jonathan Poland

The Law of Supply and Demand is one of the fundamental principles of economics. It states that the quantity of a good or service that a seller is willing to supply is directly related to the price at which they can sell it, while the quantity of a good or service that a buyer is willing to purchase is directly related to the price at which they can buy it. In other words, the higher the price, the more willing sellers are to supply a good or service, and the lower the price, the less willing they are to supply it. Similarly, the higher the price, the less willing buyers are to purchase a good or service, and the lower the price, the more willing they are to purchase it.

There are several factors that can influence the supply and demand for a good or service. Some of these include the availability of resources, the cost of production, and the overall level of economic activity. For example, if there is a shortage of a particular resource, it may become more expensive to produce a good or service, which could lead to a decrease in the supply of that good or service. On the other hand, if there is an increase in the cost of production, it may become less profitable for sellers to produce a good or service, which could also lead to a decrease in supply.

The interaction between supply and demand determines the market price of a good or service. When the supply of a good or service is greater than the demand, the market price will tend to be lower, as sellers will be willing to lower their prices in order to attract buyers. Conversely, when the demand for a good or service is greater than the supply, the market price will tend to be higher, as buyers are willing to pay more in order to obtain the good or service.

The Law of Supply and Demand plays a central role in determining the allocation of resources in a market economy. By setting prices and determining the quantities of goods and services produced and consumed, it helps to ensure that resources are used efficiently and that the needs and preferences of consumers are met. The following are illustrative examples of the implications of this fundamental economic principle.

Price Decreases Demand
The basic direction of a demand curve points down as people generally demand less of a good when it is more expensive.

Price Increases Supply
The basic direction of a supply curve points up as market participants will find ways to increase supply as a higher price is offered.

Demand Increases Supply
More demand increases the price, creating more supply. For example, a television show talks about the health benefits of a particular fruit. Other media outlets pick up on the idea and a large number of people start buying the fruit. Demand increases dramatically, driving up prices. Farmers see these prices and begin to allocate land, labor and capital to producing the fruit. In the following years, the supply of the fruit doubles.

Supply Decreases Price
Increased supply results in a lower price. For example, if there were 10,000 computer science graduates each year they might each have multiple job offers and be in a good position to negotiate a high salary. However, if the number of computer science graduates suddenly jumped to 1 million, salaries would drop as competition for each position would become more intense.

Supply Increases Demand … Sometimes
In many cases, more supply ends up creating more demand by pushing prices down. This isn’t always true because if you’re supplying something people don’t want it will not impact demand. However, a product with healthy demand will generally see an increase in demand when supply increases. For example, if the supply of apples doubled next year prices would tumble and some consumers would buy more apples based on price comparisons with other foods.

Business Cycles
The law of supply and demand explains the cycles of boom and bust experienced by many industries. A rising price causes capital investment to increase supply. Depending on the industry, it can take months or years for the new supply to show up. When supply does finally increase it causes prices to decline. The declining prices cause supply to drop as firms reallocate resources or exit the industry. The price begins to increase again due to less supply and the cycle repeats.

Inflation
Extremely high inflation can cause the laws of supply and demand to break down. For example, inflation causes people to buy goods more quickly because money loses its value. This is a situation whereby higher prices may actually stimulate more demand as it simply causes people to fear the prices of tomorrow.

Giffen Goods
Giffen goods are a category of goods that people buy more as the price rises. This is another exception to the laws of supply and demand. For example, in some nations rice may be a giffen good. When the price of rice increases, people may buy less meat as they need to conserve their food budget. The decline in meat consumption results in more rice consumption as people need to replace the calories.

Channel Structure Jonathan Poland

Channel Structure

Market penetration is the percentage of a target market that purchased a company’s product or service over a period of time.

Customer Journey Jonathan Poland

Customer Journey

A customer journey is the experience that a customer has with a company or brand over time, from their perspective.…

Strategic Drivers Jonathan Poland

Strategic Drivers

Strategic drivers are factors that influence the success of an organization’s strategy and shape the direction of its business. They…

Customer Advocacy Jonathan Poland

Customer Advocacy

Customer advocacy is a customer service strategy that involves employees representing and fighting for the interests of customers, rather than…

Waste is Food Jonathan Poland

Waste is Food

The concept of “waste is food” is based on the idea that an industrial economy should not produce any waste except for biological nutrients that can be safely returned to the environment.

Risk Monitoring Jonathan Poland

Risk Monitoring

Risk monitoring is the ongoing process of keeping track of risks and managing them effectively. The risk management process often…

What is the Iterative Process? Jonathan Poland

What is the Iterative Process?

An iterative process is a method of working through a problem or project by repeating a series of steps, each…

Systematic Risk Jonathan Poland

Systematic Risk

Systemic risk is the risk that a problem in one part of the financial system will have broader impacts on…

What is FMCG? Jonathan Poland

What is FMCG?

Fast moving consumer goods (FMCG) are products that are sold quickly and at a relatively low cost. These products are…

Learn More

Fixed Assets Jonathan Poland

Fixed Assets

Fixed assets are long-term physical resources that are used in a business to produce goods or services. They are also…

Interest Rate Risk Jonathan Poland

Interest Rate Risk

Interest rate risk is the risk that changes in interest rates will negatively impact the value of an investment or…

Bank Derivatives Jonathan Poland

Bank Derivatives

Bank derivatives are financial instruments whose value is derived from an underlying asset, index, or other financial instruments. They are…

Public Relations Jonathan Poland

Public Relations

Public relations (PR) refers to the practice of managing the spread of information between an organization and its stakeholders. The…

External Risk Jonathan Poland

External Risk

An external risk is a type of risk that is outside of your control and cannot be influenced or managed…

Cyber Security Jonathan Poland

Cyber Security

Cybersecurity is the practice of protecting computing resources from unauthorized access, use, modification, misdirection, or disruption. It is a critical…

Foot in the Door Jonathan Poland

Foot in the Door

The foot-in-the-door technique is a persuasion strategy that involves asking for a small favor or agreement first, before making a…

Real Estate Investing Jonathan Poland

Real Estate Investing

Real estate investing refers to the process of buying, owning, managing, and selling real estate properties for the purpose of…

Business Impact Risk Jonathan Poland

Business Impact Risk

Business impact risk refers to the potential negative consequences that a business may face as a result of certain events…