Pricing Strategies

Pricing Strategies

Pricing Strategies Jonathan Poland

Pricing strategy involves deciding on the right prices for a company’s products or services in order to achieve specific business goals. This can include objectives such as maximizing revenue, penetrating a particular market, positioning a product or brand in a certain way, managing inventory, and competing with other businesses. In order to develop an effective pricing strategy, companies must consider a range of factors, such as the cost of production, market demand, competition, and the value that customers place on the product or service. By carefully structuring and setting prices, businesses can maximize their profits and achieve their desired objectives.

The following are common pricing strategies.

  • Algorithmic Pricing
  • Channel Pricing
  • Decoy Effect
  • Dynamic Pricing
  • Everyday Low Price
  • High-Low Pricing
  • Loss Leader
  • Market Price
  • Penetration Pricing
  • Predatory Pricing
  • Premium Pricing
  • Price Discrimination
  • Price Leadership
  • Price Points
  • Price Signal
  • Price Skimming
  • Price Umbrella
  • Price War
  • Pricing Objectives
  • Subscription Model
  • Value Pricing
  • Variable Pricing

Learn More…

Advertising Jonathan Poland


Advertising is a form of marketing that involves the use of paid…

Positive Risk Jonathan Poland

Positive Risk

Positive risk refers to the potential for achieving an outcome that is…

Strategic Partnership Jonathan Poland

Strategic Partnership

A strategic partnership is a relationship between two or more organizations that…

The Fundamentals of Business Mastery Jonathan Poland

The Fundamentals of Business Mastery

Overview Business comes down to just two areas: investments and deliverables. Leaders…

Ambition Jonathan Poland


Ambition is the drive and determination to achieve a particular goal. This…

Data Analysis Jonathan Poland

Data Analysis

Data analysis is the process of collecting, organizing, and examining data in…

Digital Channels Jonathan Poland

Digital Channels

A digital channel is a means of distributing or selling products or…

Impact Evaluation Jonathan Poland

Impact Evaluation

An impact evaluation is a study that measures the actual outcomes and…

Team Leadership Jonathan Poland

Team Leadership

Team leadership involves guiding and representing a team, using influence rather than…

Jonathan Poland © 2023

Search the Database

Over 1,000 posts on topics ranging from strategy to operations, innovation to finance, technology to risk and much more…

Ideation Jonathan Poland


Ideation is the process of generating ideas and solutions to problems. It…

Automation Jonathan Poland


Automation refers to the use of technology to perform tasks that were…

Strategic Goals Jonathan Poland

Strategic Goals

Strategic goals are the specific outcomes that an organization or individual hopes…

Recruiting Jonathan Poland


Recruiting refers to the process of attracting, screening, and selecting qualified candidates…

Business Experience Jonathan Poland

Business Experience

Business experience refers to any work experience, including paid employment, freelance work,…

Law of Demand Jonathan Poland

Law of Demand

The law of demand is a fundamental principle in economics that states…

Go-To-Market Strategy Jonathan Poland

Go-To-Market Strategy

A go-to-market strategy is a plan that outlines how a business will…

Motivation Jonathan Poland


Motivation is the driving force that inspires people to take action and…

Customer Analysis Jonathan Poland

Customer Analysis

Customer analysis involves systematically examining and understanding the characteristics, needs, motivations, and…