What Is Innovation Capital?

What Is Innovation Capital?

What Is Innovation Capital? Jonathan Poland

Innovation capital is a form of intellectual capital that refers to the resources and processes that an organization uses to foster innovation. It includes anything that helps the organization to develop and implement new ideas beyond the creativity and talent of its employees. Innovation capital can take many forms, including intangible assets such as patents, trademarks, and copyrights. It may also include processes and systems that support innovation, such as research and development (R&D) programs, design thinking methodologies, and collaboration tools.

Innovation capital is important because it helps organizations to stay competitive and adapt to changing market conditions. By investing in innovation capital, organizations can create new products and services, improve existing ones, and find new ways to solve problems and meet customer needs. To effectively leverage innovation capital, organizations should have a clear understanding of their innovation goals and priorities, and should allocate resources appropriately. They should also ensure that their innovation processes are well-designed and aligned with their overall business strategy. The following are illustrative examples of innovation capital.

Brand
Launching an innovation under a strong brand can be a significant advantage as it may dramatically increase adoption.

Trade Secrets
Competitive advantages that are defended using secrecy. For example, a firm may have superior manufacturing processes that allows a new innovation to be manufactured cheaply at high quality.

Knowledge
Documented knowledge that can be leveraged by innovation teams such as a guide to setting up a business experiment.

Data
Data sets that can be used for experiments, validations or ideas.

Intellectual Property
Legal rights such as patents that prevent the competition from copying an innovation.

Learn More
Substitution Pricing Jonathan Poland

Substitution Pricing

A substitution price is the price at which a customer will choose to switch to a different product or service…

Negotiation Jonathan Poland

Negotiation

Negotiation is a dialogue between two or more parties with the goal of reaching an agreement. It is a fundamental…

Ambition Jonathan Poland

Ambition

Ambition is the drive and determination to achieve a particular goal. This can apply to any type of goal, including…

Pre-Sales Jonathan Poland

Pre-Sales

The term “pre-sales” can refer to a range of different things depending on the industry in which it is used.…

Test Marketing Jonathan Poland

Test Marketing

Test marketing involves testing different marketing strategies or variations on customers in order to gather data and evaluate their effectiveness.…

Operations Plan Jonathan Poland

Operations Plan

An operations plan is a document that outlines the steps a business will take to establish, improve, or expand its…

Sales Skills Jonathan Poland

Sales Skills

Sales skills are the abilities, knowledge, and personal characteristics that enable an individual to succeed in a sales role. These…

Premium Pricing Jonathan Poland

Premium Pricing

Premium pricing is a pricing strategy in which a company charges a high price for its products or services in…

Final Offer Jonathan Poland

Final Offer

A final offer, also known as a best and final offer, is a negotiation tactic in which a party submits…

Content Database

Search over 1,000 posts on topics across
business, finance, and capital markets.

Go-To-Market Strategy Jonathan Poland

Go-To-Market Strategy

A go-to-market strategy is a plan that outlines how a business will introduce its products or services to the market…

Influence Jonathan Poland

Influence

Influence is the ability to have an impact on the thoughts, behaviors, and values of an individual. It can involve…

Gold is Money Jonathan Poland

Gold is Money

Overview The history of gold as money spans thousands of years and has played a pivotal role in the economic…

Cost Variance Jonathan Poland

Cost Variance

Cost variance (CV) is a project management metric that measures the difference between the budgeted cost of a project and…

Product Knowledge Jonathan Poland

Product Knowledge

Product knowledge refers to the ability to effectively communicate information and answer questions about a product or service. This knowledge…

Complexity Cost Jonathan Poland

Complexity Cost

Complexity cost is the cost associated with making something more complex. Complexity can have a range of costs, including increased…

Budget Risk Jonathan Poland

Budget Risk

Budget risk refers to the potential negative consequences that a business may face as a result of budgeting errors or…

Leadership Development Jonathan Poland

Leadership Development

Leadership development is the process of helping employees develop the necessary skills and competencies to take on leadership roles within…

What is Supply? Jonathan Poland

What is Supply?

Supply refers to the amount of a product or service that is available for purchase at a given price. In…