Intangible Assets

Intangible Assets

Intangible Assets Jonathan Poland

Intangible assets are non-physical assets that have monetary value and are expected to generate economic benefits for an organization. They are also known as intellectual property or intangible capital.

Examples of intangible assets include patents, trademarks, copyrights, trade secrets, licenses, and brand value. These assets can be created, developed, and acquired by organizations, and they can provide a competitive advantage by enabling the organization to differentiate itself from its competitors.

Intangible assets can be difficult to value and manage, as they do not have a tangible form and are often not reflected on the balance sheet. However, they can be a significant source of value for an organization and should be managed carefully to maximize their potential.

There are several ways in which organizations can manage and protect their intangible assets, including:

  • Conducting regular assessments to identify and quantify intangible assets
  • Establishing processes for tracking and protecting intangible assets
  • Developing strategies to monetize intangible assets, such as licensing or selling intellectual property
  • Implementing appropriate legal protections, such as patents, trademarks, and copyrights

Overall, intangible assets are an important component of an organization’s intellectual capital and can play a key role in driving innovation and growth.

Learn More
Toxic Positivity Jonathan Poland

Toxic Positivity

Top-down and bottom-up are opposing approaches to thinking, analysis, design, decision-making, strategy, management, and communication. The top-down approach begins with…

Analytical Skills Jonathan Poland

Analytical Skills

Analytical skills are the abilities, knowledge, and experience related to the gathering, processing, organizing, and interpreting of information. These skills…

Business Efficiency Jonathan Poland

Business Efficiency

Business efficiency refers to the effectiveness with which a company or organization converts inputs, such as capital, labor, and materials,…

Negotiation Tactics Jonathan Poland

Negotiation Tactics

Negotiation tactics are strategies and techniques used in the process of negotiation to help achieve an individual or group’s objectives.…

Early Adopters Jonathan Poland

Early Adopters

Early adopters are individuals who quickly adopt an innovation. Marketing and selling innovative products can be challenging as it may…

Psychographics Jonathan Poland

Psychographics

Psychographics is the study of personality, values, attitudes, interests, and lifestyles. It is a research method used to identify and…

Business Strategy Examples Jonathan Poland

Business Strategy Examples

A business strategy refers to a long-term plan that outlines the future direction of a company and how it will…

Sales Quota Jonathan Poland

Sales Quota

A sales quota is a target for the revenue or units sold that a sales department, team, or individual is…

What is Price Stability? Jonathan Poland

What is Price Stability?

Price stability refers to the maintenance of relatively stable prices over time. This is typically measured by the rate of…

Content Database

Search over 1,000 posts on topics across
business, finance, and capital markets.

Economic Change Jonathan Poland

Economic Change

Economic change refers to shifts in economic conditions, such as changes in GDP, employment rates, and prices. These shifts can…

Operational Efficiency Jonathan Poland

Operational Efficiency

Operational efficiency can be defined as the ratio between the inputs to run a business and the output gained from the business. It is primarily a metric that measures the efficiency of profit earned as a function of operating costs.

Business Equipment Jonathan Poland

Business Equipment

Business equipment refers to the tools, machines, and other physical assets that a company uses to conduct its operations. This…

Dismissing Employees Jonathan Poland

Dismissing Employees

Letting go (aka firing) employees is a difficult and sensitive task, and it’s important to handle it with care and…

The Importance of Lobbying 150 150 Jonathan Poland

The Importance of Lobbying

Lobbying is the act of influencing or attempting to influence the decisions of government officials, legislators, or regulators on behalf…

Advanced Economy Jonathan Poland

Advanced Economy

An advanced economy is a highly developed economic system that provides a high level of economic well-being and quality of…

Time To Value Jonathan Poland

Time To Value

Overview Time to Value (TTV) is a business concept that refers to the period it takes for a customer to…

Marketing Campaign Jonathan Poland

Marketing Campaign

A marketing campaign is a coordinated series of marketing efforts that promote a product, service, or brand. The goal of…

Joint Ventures Jonathan Poland

Joint Ventures

A joint venture is a business venture or partnership between two or more parties. It is a collaborative effort in…