Intangible Assets

Intangible Assets

Intangible Assets Jonathan Poland

Intangible assets are non-physical assets that have monetary value and are expected to generate economic benefits for an organization. They are also known as intellectual property or intangible capital.

Examples of intangible assets include patents, trademarks, copyrights, trade secrets, licenses, and brand value. These assets can be created, developed, and acquired by organizations, and they can provide a competitive advantage by enabling the organization to differentiate itself from its competitors.

Intangible assets can be difficult to value and manage, as they do not have a tangible form and are often not reflected on the balance sheet. However, they can be a significant source of value for an organization and should be managed carefully to maximize their potential.

There are several ways in which organizations can manage and protect their intangible assets, including:

  • Conducting regular assessments to identify and quantify intangible assets
  • Establishing processes for tracking and protecting intangible assets
  • Developing strategies to monetize intangible assets, such as licensing or selling intellectual property
  • Implementing appropriate legal protections, such as patents, trademarks, and copyrights

Overall, intangible assets are an important component of an organization’s intellectual capital and can play a key role in driving innovation and growth.

Learn More
Economic Opportunity Jonathan Poland

Economic Opportunity

Economic opportunity refers to the support that a society provides to individuals that enables them to thrive in the economy.…

Concept Selling Jonathan Poland

Concept Selling

Concept selling is a approach to marketing and sales that involves framing unique selling propositions as a story that customers…

Stakeholders Jonathan Poland

Stakeholders

Stakeholders are individuals or groups who have an interest or concern in something, especially a business. For example, in a…

What is Supply? Jonathan Poland

What is Supply?

Supply refers to the amount of a product or service that is available for purchase at a given price. In…

Compliance Risk Jonathan Poland

Compliance Risk

Compliance risk refers to the risk that an organization may face as a result of not complying with laws, regulations,…

Innovation 101 Jonathan Poland

Innovation 101

Innovation is the process of creating new ideas, products, or processes that add value to a company. This can be…

SLED Contracts 150 150 Jonathan Poland

SLED Contracts

A SLED contract refers to a contract awarded by State, Local, and Education (SLED) government entities. These contracts involve the…

What is Design Risk? Jonathan Poland

What is Design Risk?

Design risk refers to the potential negative consequences that a business may face as a result of problems or issues…

Autonomous Technology Jonathan Poland

Autonomous Technology

Autonomous technology refers to technology that is capable of functioning independently and adapting to changing real-world conditions without human intervention.…

Search →

There are two ways

to work with me…

for business

Key Bridge

“A platform for building better assets…”

for investing

Wall Street Pig

“Unfiltered commentary across the capital markets…”