Brand Concept

Brand Concept

Brand Concept Jonathan Poland

A brand concept is the overarching idea or meaning that lies at the heart of a brand. It is the core message or value that the brand represents, and it is used to give cohesiveness to the brand’s identity. The brand concept is the first thing that a brand wants to come to mind when customers think of the brand. It helps to differentiate the brand from its competitors and gives customers a sense of what the brand stands for. A strong brand concept can drive customer loyalty and increase the perceived value of a brand’s products or services.

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Brand Strategy Jonathan Poland

Brand Strategy

Brand strategy is the plan that a company has for building and…

What is Integrity? Jonathan Poland

What is Integrity?

Integrity is a concept that refers to the adherence to moral and…

What Is Requirements Quality? Jonathan Poland

What Is Requirements Quality?

Requirements quality refers to the extent to which the requirements for a…

Technology Ethics Jonathan Poland

Technology Ethics

Technology ethics refers to the principles that guide the development, use, and…

Lifecycle Cost Analysis Jonathan Poland

Lifecycle Cost Analysis

Lifecycle cost analysis is a tool used to evaluate the total cost…

Lobbying Jonathan Poland

Lobbying

Vertical integration is when a single company owns multiple levels or all of its supply chain.

Domain Knowledge Jonathan Poland

Domain Knowledge

Domain knowledge refers to a person’s understanding, ability, and information about a…

Customer Experience 101 Jonathan Poland

Customer Experience 101

Customer experience (CX) refers to the overall experience that a customer has…

Risk Reduction Jonathan Poland

Risk Reduction

Risk reduction involves the use of various methods to minimize or eliminate…

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Business Model Examples Jonathan Poland

Business Model Examples

A business model is a framework for capturing value. The term is…

Risk-Reward Ratio Jonathan Poland

Risk-Reward Ratio

The risk-reward ratio is a measure that compares the potential for losses…

Professional Skills Jonathan Poland

Professional Skills

Professional skills are a combination of talents, abilities, knowledge, and character traits…

Types of Win-Win Jonathan Poland

Types of Win-Win

Win-win, also known as mutually beneficial, refers to a situation or plan…

Relationship marketing Jonathan Poland

Relationship marketing

Relationship marketing is a type of marketing that focuses on building long-term,…

Unstructured Data Jonathan Poland

Unstructured Data

Unstructured data refers to information that is not organized in a specific,…

Examples of Competency Jonathan Poland

Examples of Competency

Competencies are the various traits and capabilities that enable an individual or…

Economic Relations Jonathan Poland

Economic Relations

Economic relations between nations refer to the economic interactions that occur between…

Program Efficiency Jonathan Poland

Program Efficiency

Program efficiency refers to the effectiveness with which a computer program uses…