Pricing strategy is the process of determining the right price for a product or service based on market conditions, business…
Brand equity refers to the value that a brand adds to a product or service. It is the positive perception…
A user story is a concise description of a specific expectation or need that a user has for a product,…
The broken window fallacy refers to the idea that the economic benefits of destructive events, such as wars and natural…
A durable product, often referred to as a durable good, is a product that does not quickly wear out or,…
Risk management is the process of identifying, assessing, and prioritizing risks in order to minimize their potential impact on an…
A sales objection is a concern or hesitation that a customer has about making a purchase. Identifying and addressing these…
Domain knowledge refers to a person’s understanding, ability, and information about a specific subject or area. It is often associated…
The balance sheet is a financial statement that provides a snapshot of a company’s financial position at a specific point…
