What is Feasibility?

What is Feasibility?

What is Feasibility? Jonathan Poland

Feasibility refers to the extent to which something is practical or achievable. It can be evaluated on a scale ranging from easy to impossible, and can be assessed for any strategy, decision, or plan through the conduct of a feasibility study. A feasibility study is an evaluation of the potential success of a project, plan, or idea, and involves analyzing the resources, constraints, and risks associated with the project to determine whether it is likely to be successful. By conducting a feasibility study, businesses and organizations can make more informed decisions about whether to pursue a particular course of action, and can identify any potential challenges or issues that may need to be addressed in order to increase the likelihood of success. The following are common types of feasibility.

Fundamental
Something that is literally impossible based on first principles in areas such as physics, chemistry, biology or economics.

Technical
Something that is impossible based on the capabilities of a particular tool, machine, system or platform. Technical feasibility also includes the question of whether a solution can be found that meets requirements or solves a technical problem.

Organizational
The realistic limits of an organization based on its current capabilities and culture. For example, something that is feasible for your strongest competitor may not be feasible for you.

Skills
Access to the skills required to execute a plan.

Resources
The ability to secure resources such as procurement of parts.

Logistical
The ability to pull things together such as people, facilities and supplies such that everything is where it needs to be at the right time.

Financial
Financial feasibility is mostly about cost and benefits. A project may be prohibitively expensive or may have an unattractive return on investment.

Markets
Market conditions such as the demand for a product or service in a particular city.

Competition
The potential for competition to disrupt your plans. For example, it may be feasible to launch an improved product but it may not be feasible to launch it before the competition improves their product.

Customers
The needs, preferences and knowledge of a customer base, target market or target audience. For example, the feasibility of migrating banking customers to self-service tools.

Legal
Legal risk and compliance to laws and regulations.

Schedule
The feasibility of meeting a deadline or completing something fast enough to meet your objectives.

Design
The feasibility of a design. For example, a feasibility study to test new materials for an aircraft design.

Operational
The feasibility of day-to-day processes. For example, the feasibility of operating an unusually large aircraft at airports around the world.

Marketing Communications Jonathan Poland

Marketing Communications

Marketing communications refers to the various forms of communication that are utilized in order to achieve marketing goals. These channels…

Acceptable Risk Jonathan Poland

Acceptable Risk

An acceptable risk is a level of risk that is deemed to be tolerable for an individual, organization, community, or…

Captive Market Jonathan Poland

Captive Market

A captive market is a market where a group of customers is forced to buy from a limited number of…

Market Failure Jonathan Poland

Market Failure

Market failure is a situation in which the market does not produce optimal outcomes for society as a whole. It…

Political Risk Jonathan Poland

Political Risk

Political risk refers to the potential for losses or other negative impacts on an organization as a result of changes…

Message Framing Jonathan Poland

Message Framing

Message framing is the way in which information and communications are constructed and presented. The way a message is framed…

SWOT Analysis 101 Jonathan Poland

SWOT Analysis 101

SWOT analysis is a tool that is used to evaluate the strengths, weaknesses, opportunities, and threats of a business or…

Types of Efficiency Jonathan Poland

Types of Efficiency

Efficiency refers to the relationship between the amount of input used to produce something and the amount of output that…

Marketing Experimentation Jonathan Poland

Marketing Experimentation

Marketing experimentation involves making changes to various aspects of a company’s marketing efforts, such as its products, prices, promotional strategies,…

Learn More

Payback Theory Jonathan Poland

Payback Theory

Let’s say you live in a town with two bakeries for sale at $1 million each. Both offer similar products…

Product Category Jonathan Poland

Product Category

A product category is a classification of similar or related products or services. These categories are often created by a…

Two-Sided Market Jonathan Poland

Two-Sided Market

A two-sided market, also known as a multi-sided platform, is a market in which two or more groups of customers…

What is Big Data? Jonathan Poland

What is Big Data?

Big data refers to extremely large and complex datasets that are difficult to process using traditional data processing tools. These…

SLED Contracts 150 150 Jonathan Poland

SLED Contracts

A SLED contract refers to a contract awarded by State, Local, and Education (SLED) government entities. These contracts involve the…

Objection Handling Jonathan Poland

Objection Handling

Objection handling is the practice of addressing and overcoming concerns or hesitations that customers may have about making a purchase.…

Sales Planning Jonathan Poland

Sales Planning

Sales planning is the process of setting revenue and unit targets for a sales team, and developing a plan to…

Procurement Jonathan Poland

Procurement

Procurement is the process of acquiring goods or services from external vendors or suppliers. It is an essential part of…

Examples of Strategy Jonathan Poland

Examples of Strategy

A strategy is a long-term plan that an organization or individual develops to achieve a specific goal in a competitive…