Generic Drug Manufacturers

Generic Drug Manufacturers

Generic Drug Manufacturers Jonathan Poland

The generic drug industry is a sector of the pharmaceutical industry that focuses on the development, production, and marketing of generic medications. Generic drugs are copies of brand-name drugs that have the same active ingredients, strength, and dosage form as the original medication, but are typically sold at a lower price. The generic drug industry plays an important role in providing affordable and accessible medication to patients, and has seen significant growth in recent years due to a number of factors, including an increase in the number of brand-name drugs going off-patent and the growing demand for generic medications.

Industry’s Top Companies:

  • Zoetis
  • Takeda
  • Haleon
  • Viatris
  • Teva Pharmaceutical
  • Dr. Reddy’s
  • Catalent
  • Perrigo
  • Evotec
  • Bausch Health Companies

Learn More…

What is Promotion? Jonathan Poland

What is Promotion?

Promotion refers to any marketing strategy that is aimed at increasing recognition,…

Concentration Risk Jonathan Poland

Concentration Risk

Concentration risk refers to the risk that a specific investment or group…

Risk 101 Jonathan Poland

Risk 101

Competitive advantages can spring from intellectual property, brand recognition, or even a…

Public Relations Jonathan Poland

Public Relations

Public relations (PR) refers to the practice of managing the spread of…

Ground Rules Jonathan Poland

Ground Rules

Ground rules are rules or guidelines that are established at the beginning…

Types of Raw Materials Jonathan Poland

Types of Raw Materials

A raw material is a basic and unprocessed resource that is used…

Work Quality Jonathan Poland

Work Quality

Work quality refers to the value or merit of the work that…

What is Service Life Jonathan Poland

What is Service Life

The service life of a product refers to the length of time…

Gap Analysis Jonathan Poland

Gap Analysis

A gap analysis is a method used to determine the distance between…

Jonathan Poland © 2023

Search the Database

Over 1,000 posts on topics ranging from strategy to operations, innovation to finance, technology to risk and much more…

What is Marketability? Jonathan Poland

What is Marketability?

The marketability of a brand, product, or service refers to its competitiveness…

Market Failure Jonathan Poland

Market Failure

Market failure is a situation in which the market does not produce…

Operational Risk Jonathan Poland

Operational Risk

Operations risk is the risk of financial loss or other negative consequences…

What is Maker Culture? Jonathan Poland

What is Maker Culture?

Maker culture refers to a collection of subcultures that are centered around…

Technology Theories Jonathan Poland

Technology Theories

A technology theory is a broad idea that has significant implications for…

Loss Leader Jonathan Poland

Loss Leader

A loss leader is a product or service that is sold at…

Perceived Value Jonathan Poland

Perceived Value

Perceived value is the subjective worth that a customer assigns to a…

Upselling Jonathan Poland


Upselling is a sales technique that involves encouraging customers to purchase higher-priced,…

Business Services Jonathan Poland

Business Services

Business services are a type of service that is primarily provided to…