Digital Maturity

Digital Maturity

Digital Maturity Jonathan Poland

Digital maturity refers to an organization’s ability to effectively utilize information technology to achieve its goals and objectives. This can involve a range of activities, such as the adoption of digital tools and processes, the development of a digital strategy, and the integration of technology into various business functions. Digital maturity is an important factor in the success of an organization, as it allows the organization to take advantage of the many benefits of technology, including increased efficiency, improved customer experience, and greater competitiveness. The following are common types of digital maturity.

Automation
Improving productivity by automating work.

Efficiency
The efficient use of technology. For example, a firm with an unusually energy efficient data center.

Data
Data assets that are useful, secured, available, governed and managed.

Decision Support
Getting the right information in front of people at the right time to support their work.

Knowledge
Minimization of knowledge loss and knowledge waste.

Business Model
The use of information technology to establish a competitive advantage in your industry.

Product Development
Products and services that use technology effectively to solve customer problems.

Architecture & Technology
Technology platforms that are useful, modern and architecturally sound.

Project Capabilities
The ability to quickly update, change and extend your information technology to adapt to conditions and innovate.

Organizational Culture
An organizational culture that embraces a fast rate of change and is enthusiastic about technology.

Leadership
People at every level of your organization who lead change by using technology in new ways or developing new technologies.

Customer Research Jonathan Poland

Customer Research

Customer research involves gathering information and insights about customers in order to build a deeper understanding of their needs, preferences,…

Business Functions Jonathan Poland

Business Functions

Business functions are the activities that are essential to the operation and success of a business. These functions are typically…

Psychographics Jonathan Poland

Psychographics

Psychographics is the study of personality, values, attitudes, interests, and lifestyles. It is a research method used to identify and…

Data Breach Jonathan Poland

Data Breach

A data breach is a security incident in which sensitive, protected, or confidential data is accessed, disclosed, or stolen. Data…

Brand Identity Jonathan Poland

Brand Identity

Brand identity refers to the overall image and perception that a company wishes to convey to its customers. This includes…

Payback Period Jonathan Poland

Payback Period

The payback period is the length of time it takes for an investment to recoup its initial cost and start…

Product Category Jonathan Poland

Product Category

A product category is a classification of similar or related products or services. These categories are often created by a…

What is Maker Culture? Jonathan Poland

What is Maker Culture?

Maker culture refers to a collection of subcultures that are centered around the creation and customization of technology and other…

Autonomous System Jonathan Poland

Autonomous System

An autonomous system is a system that is capable of functioning independently, without the need for human intervention. Autonomous systems…

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Communication Channels Jonathan Poland

Communication Channels

A communication channel refers to the various means of transmitting information and messages between individuals or organizations. There are many…

Soft Sales vs Hard Sale Jonathan Poland

Soft Sales vs Hard Sale

A soft sell is an approach to sales and promotion that emphasizes building a relationship and reputation with customers, rather…

Customer Acquisition Jonathan Poland

Customer Acquisition

Customer acquisition is the process through which a business attracts and persuades consumers to avail its products or services, thereby…

Research Types Jonathan Poland

Research Types

Research is the process of systematically seeking and interpreting knowledge through inquiry, observation, experimentation, and analysis. It is a way…

Procurement Risk Jonathan Poland

Procurement Risk

Procurement risk is the risk of financial loss or other negative consequences that may arise from the process of procuring…

What is Design Risk? Jonathan Poland

What is Design Risk?

Design risk refers to the potential negative consequences that a business may face as a result of problems or issues…

Accountability Jonathan Poland

Accountability

Accountability refers to the responsibility of an organization or individual to provide explanations for their actions and accept responsibility for…

Direct Marketing Jonathan Poland

Direct Marketing

Direct marketing is a type of marketing that involves communicating directly with potential customers in order to generate a response…

What is a One Stop Shop? Jonathan Poland

What is a One Stop Shop?

A one stop shop is a business that offers a wide range of products and services from a single location,…