archive

Random thoughts on
business and finance

Accept vs Except Jonathan Poland

Accept vs Except

To accept is to consent, to receive or to believe something. Except means “not including.” Accept: to consent, to receive,…

What is the Iterative Process? Jonathan Poland

What is the Iterative Process?

An iterative process is a method of working through a problem or project by repeating a series of steps, each…

Win-Win Negotiation Jonathan Poland

Win-Win Negotiation

Win-win negotiation is a collaborative approach to negotiation that focuses on finding mutually beneficial solutions for all parties involved. This…

Abstraction Jonathan Poland

Abstraction

Abstraction is a problem-solving technique that involves looking at a problem in general, rather than specific, terms. It involves using…

Business Development Jonathan Poland

Business Development

Business development is a multifaceted discipline that involves identifying and pursuing opportunities to grow a business. It’s a combination of…

Channel Structure Jonathan Poland

Channel Structure

Market penetration is the percentage of a target market that purchased a company’s product or service over a period of time.

What is Knowledge? Jonathan Poland

What is Knowledge?

Knowledge is the understanding, skills, and expertise that humans acquire through experience, education, and research. It can take many forms,…

Practical Thinking Jonathan Poland

Practical Thinking

Practical thinking is a type of thinking that focuses on finding timely and reasonable solutions to problems. This type of…

Customer Experience 101 Jonathan Poland

Customer Experience 101

Customer experience (CX) refers to the overall experience that a customer has with a company or brand, from their initial…

Learn More

Direct Marketing Jonathan Poland

Direct Marketing

Direct marketing is a type of marketing that involves communicating directly with potential customers in order to generate a response…

Relational Capital Jonathan Poland

Relational Capital

Relational capital refers to the value that a company derives from its relationships with stakeholders, such as customers, employees, suppliers,…

Marketing Experimentation Jonathan Poland

Marketing Experimentation

Marketing experimentation involves making changes to various aspects of a company’s marketing efforts, such as its products, prices, promotional strategies,…

Dynamic Pricing Jonathan Poland

Dynamic Pricing

Dynamic pricing refers to the practice of changing prices in real time in response to changes in market conditions or…

Negotiation Tactics Jonathan Poland

Negotiation Tactics

Negotiation tactics are strategies and techniques used in the process of negotiation to help achieve an individual or group’s objectives.…

Supplier Risk Jonathan Poland

Supplier Risk

Supplier risk refers to the risk that a supplier will not fulfill their commitments to an organization, which could result…

Strategic Goals Jonathan Poland

Strategic Goals

Strategic goals are the specific outcomes that an organization or individual hopes to achieve through their strategy. The strategic planning…

Technology Ethics Jonathan Poland

Technology Ethics

Technology ethics refers to the principles that guide the development, use, and management of technology, taking into account factors such…

Brand Perception Jonathan Poland

Brand Perception

Brand perception refers to the way that a brand is perceived by its target audience. It’s important for companies to…