Sales and Operations Planning
Sales and operations planning (S&OP) is a process used by companies to effectively align their sales plans with their operational…
The Farm and Heavy Construction Machinery industry comprises companies that design, manufacture, and sell a variety of machinery and equipment used in agriculture, construction, and other heavy industries. Key products include tractors, harvesters, excavators, bulldozers, cranes, and loaders. The industry’s growth is driven by factors such as global population growth, urbanization, infrastructure development, and advancements in technology. Market players range from large multinational corporations to smaller specialized manufacturers, competing on aspects like product quality, innovation, and pricing. The industry is also influenced by economic cycles, government policies, and environmental concerns, which can impact demand for machinery and drive the development of more efficient and sustainable solutions.