Welcome!

My name is Jonathan.
I help people build assets.

20+ years analyzing, forecasting complex
assets across the global economy. Deals in
public and private equity, real estate and
commodity markets as well as advising
business leaders on 5 continents.

First time here? Read My Story
Jonathan Poland © 2024

Welcome!

My name is Jonathan.
I help people build assets.

20+ years analyzing, forecasting complex
assets across the global economy. Deals in
public and private equity, real estate and
commodity markets as well as advising
business leaders on 5 continents.

First time here? Read My Story
Jonathan Poland © 2024

Content Database

Search over 1,000 posts on topics across
business, finance, and capital markets.

Niche Market Jonathan Poland

Niche Market

A niche market is a small and specialized target market that is characterized by unique needs, preferences, and perceptions. These…

Data Science Jonathan Poland

Data Science

Data science is the use of mathematical and statistical methods, machine learning algorithms, and other techniques to extract meaning and…

Product Experience Jonathan Poland

Product Experience

Product experience refers to the overall value that a product or service provides to customers based on their perceptions as…

Is Greed Good? Jonathan Poland

Is Greed Good?

Greed is good is a paraphrased quote that originates with the 1987 film Wall Street. It is important to note…

Middlemen Jonathan Poland

Middlemen

A middleman is a person or organization that acts as an intermediary between a producer and a consumer. In a…

Legal Risk Jonathan Poland

Legal Risk

Legal risk is the risk of financial loss or other negative consequences that may arise from legal action or non-compliance…

Branding 101 Jonathan Poland

Branding 101

Branding is the process of creating a unique and recognizable identity for a product, service, or business. This identity is…

Brand Switching Jonathan Poland

Brand Switching

Brand switching refers to the act of a customer switching from a brand that they were previously loyal to, to…

Market Position Jonathan Poland

Market Position

The market position of a brand, product, or service refers to its place in a crowded market. It is the…