My name is Jonathan.
I help people build assets.

I’ve spent 20+ years analyzing and forecasting investments across the global economy. Work that’s covered deals in public and private equity, real estate, and commodities. Today, I help key decision makers leverage financial data and market insights to drive better business results.

📚 my story  🗄️ archives

about me

This is my journey.
Here’s the story so far…

Born ♓ and raised in the south, moved across 3 states, 2 major cities, and 6 schools in 18 years. Three sport 🏀 🎾 🏌 letter athlete in high school, studied computer science in college, and went into finance summer of 2001.

By November, I was a series 7 licensed broker making 300+ 📞 cold calls a day, finding and pitching deals to HNW investors, and spending nights learning strategies and best practices of top money managers.

Got really good at finding the right stocks and writing reports. Built positions in NXTL, WMB, AAPL, and CHKP. However, it didn’t take long to become disenchanted with industry norms (IYKYK) and after Hurricane Wilma destroyed my office 🏢 decided to start a research service for DIY investors. This was well before newsletters were in vogue.

Spent the next decade picking winners across the capital markets and managing private assets for a select group of clients. By 2015, I had begun working more with entrepreneurs and executives – turning investment strategies into models for better business development.

From 2002 to 2018, my research handily outperformed the S&P 500 with close to 75% accuracy. Subscribers included affluent investors and financial professionals with total assets under management reaching into the billions.

During that run, I helped to create and write the premium newsletter at GuruFocus and have since published over 600 📝 articles, many seen on major financial news sites. Along the way, coached 20+ executives, 2 from the Fortune 1000, and wrote a book 📖 on better investing.

In 2018, I decided to close my research service in order to focus on building a membership for business development, designed mostly for SMEs. Then my grandmother passed, the Covid-19 pandemic happened, my wife gave birth our first child all in successive years. Fast forward to 2026… and I’m back @thekeybridge still helping people like you drive profit and progress.

Links
Socials
Personal Stuff
  • Scratch golfer when playing regularly
  • Big fan of English football, $MANU
  • Had a ~40” vertical in college, can probably still dunk
  • Avid (albeit average) chess player

Learn More

Contract Risk Jonathan Poland

Contract Risk

Contract risk refers to the potential negative consequences that a business may face as a result of issues or problems…

What is a thought experiment? Jonathan Poland

What is a thought experiment?

A thought experiment is a mental exercise that involves exploring the implications or consequences of a hypothetical idea, story, or…

Product Risk Jonathan Poland

Product Risk

Product risk refers to the potential for negative consequences that may result from the development, production, or use of a…

Knowledge Value Jonathan Poland

Knowledge Value

Knowledge value is the value that is derived from knowledge, skills, and information. It can be a measure of the…

Recursive Self-improvement Jonathan Poland

Recursive Self-improvement

Recursive self-improvement refers to software that is able to write its own code and improve itself in a repeated cycle…

What is a Superior Good? Jonathan Poland

What is a Superior Good?

A superior good is a type of good that tends to see an increase in demand as income levels rise.…

Root Cause Analysis Jonathan Poland

Root Cause Analysis

Root cause analysis (RCA) is a method of identifying the underlying causes of a problem or issue in order to…

Digital Assets Jonathan Poland

Digital Assets

Digital assets are electronic representations of value that can be traded, stored, and managed using decentralized digital technologies such as…

Public Capital Jonathan Poland

Public Capital

Public capital refers to the physical and intangible assets owned and managed by the government for the benefit of society.…