Hey There!

My name is Jonathan.
I help people build assets.

20+ years analyzing, forecasting complex
assets across the global economy. Deals in
public and private equity, real estate and
commodity markets as well as advising
business leaders on 5 continents.

First time here? Read My Story
Jonathan Poland © 2024

Hey There!

My name is Jonathan.
I help people build assets.

20+ years analyzing, forecasting complex
assets across the global economy. Deals in
public and private equity, real estate and
commodity markets as well as advising
business leaders on 5 continents.

First time here? Read My Story
Jonathan Poland © 2024

Content Database

Brand Identity Jonathan Poland

Brand Identity

Brand identity refers to the overall image and perception that a company wishes to convey to its customers. This includes…

What is Feasibility? Jonathan Poland

What is Feasibility?

Feasibility refers to the extent to which something is practical or achievable. It can be evaluated on a scale ranging…

Total Addressable Market Jonathan Poland

Total Addressable Market

A total addressable market (TAM) is the total potential revenue that a company can generate from its products or services…

Strategic Partnership Jonathan Poland

Strategic Partnership

A strategic partnership is a relationship between two or more organizations that is characterized by mutual cooperation and the sharing…

Lead Qualification Jonathan Poland

Lead Qualification

Lead qualification is the process of identifying the most promising sales leads and focusing sales efforts on those leads that…

Examples of Strategy Jonathan Poland

Examples of Strategy

A strategy is a long-term plan that an organization or individual develops to achieve a specific goal in a competitive…

Brand Perception Jonathan Poland

Brand Perception

Brand perception refers to the way that a brand is perceived by its target audience. It’s important for companies to…

Arhaus Jonathan Poland

Arhaus

Arhaus, Inc. (ARHS) is a lifestyle brand and high-end retailer specializing in the home furnishings sector. The company offers a…

What is an Intermediary? Jonathan Poland

What is an Intermediary?

An intermediary is a person or organization that acts as a go-between or intermediary for two or more parties in…