Hey There!

My name is Jonathan.
I help people build assets.

20+ years analyzing and forecasting complex
assets across the global economy – deals in the
public, private equity, real estate, commodity
markets; helping decision makers turn data
and insights into better business results.

First time here? Read My Story
Browse my Content Database
Jonathan Poland © 2025

Hey There!

My name is Jonathan.
I help people build assets.

20+ years analyzing and forecasting
complex issues across the economy;
deals in public + private equity, real
estate, commodity markets; helping
business leaders turn data and
insights into better results.

First time here? Read My Story
Browse my Content Database
Jonathan Poland © 2025

Content Database

Search over 1,000 posts on topics across
business, finance, and capital markets.

Retrenchment Strategy Jonathan Poland

Retrenchment Strategy

Retrenchment is a business strategy that involves reducing the size or scope of a company in order to improve efficiency…

Price Promotion Strategy Jonathan Poland

Price Promotion Strategy

A price promotion is a marketing strategy that involves temporarily lowering the price of a product or service in order…

Artificial Intelligence Jonathan Poland

Artificial Intelligence

Artificial intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think and act like…

Internal Communication Jonathan Poland

Internal Communication

Internal communication is the exchange of information within an organization that is designed to help it achieve its goals. This…

Serviceable Available Market Jonathan Poland

Serviceable Available Market

The Serviceable Available Market (SAM) is a term used to describe the portion of a market that is capable of…

What’s a GSA Contract? 150 150 Jonathan Poland

What’s a GSA Contract?

A GSA (General Services Administration) Contract, also known as a GSA Schedule or a Federal Supply Schedule, is a long-term,…

Chaos Theory Jonathan Poland

Chaos Theory

Chaos theory is a branch of mathematics that studies the behavior of complex systems and the impact of small changes…

Market Risk Jonathan Poland

Market Risk

Market risk is the possibility that the value of an investment will decline due to changes in market conditions. This…

Payback Period Jonathan Poland

Payback Period

The payback period is the length of time it takes for an investment to recoup its initial cost and start…