Customer needs are the factors that make a product or service valuable to a customer. These needs can be functional, such as the ability of a restaurant to provide food and drink, or they can be more subjective, such as a customer’s preference for food that tastes good or an environment that feels safe and clean. Customer needs are important to understand because they determine the value that a product or service provides to the customer. By identifying and addressing customer needs, companies can create products and services that are more appealing and relevant to their target audience. This can help to increase customer satisfaction, loyalty, and sales. The following are common examples of customer needs.
| Accessibility | Accuracy & Precision |
| Ambience | Availability |
| Capacity | Certainty |
| Cleanliness | Color |
| Comfort | Compatibility |
| Competence | Configurability |
| Consistency | Convenience |
| Country of Origin | Cultural Needs |
| Diligent Service | Durability |
| Ease of Assembly | Ease of Purchase |
| Efficiency | Entertainment |
| Epic Meaning | Ethical Concerns |
| Fast Service | Features |
| Fit for Purpose | Flexibility |
| Formulations | Friendly Service |
| Functions | Health & Wellness |
| Information | Ingredients |
| Language | Legal Terms |
| Location | Look & Feel |
| Maintainability | Materials |
| Package Sizes | Package Usability |
| Peak Experiences | Performance |
| Price | Privacy |
| Product Information | Product Refinement |
| Product Usability | Quality |
| Quantity | Relaxation |
| Reliability | Request Turnaround Time |
| Respect | Reusability |
| Risk Reduction | Safety |
| Security | Sense & Sensation |
| Shape & Form | Sizes |
| Smell & Lack of Smell | Social Interaction |
| Social Status | Stability |
| Standards Compliance | Style |
| Sustainability | Taste |
| Texture | Trust |
| Uniqueness | Variety |
