Digital Media

Digital Media

Digital Media Jonathan Poland

Digital media refers to any media that is created, stored, and distributed using digital technologies. This includes media such as text, images, audio, and video that can be accessed using computers, smartphones, and other digital devices.

Digital media has become an important part of modern life, and it is playing an increasingly important role in advertising. Many businesses are using digital media to reach their target audience, and to promote their products or services.

There are many different ways that businesses can use digital media for advertising. For example, they can use platforms like Facebook, YouTube, TikTok, Twitter, LinkedIn, and Instagram to reach potential customers and promote their products or services. They can also use targeted online ads to reach specific groups of customers who are interested in their products or services.

Additionally, businesses can use digital media to create engaging content that will attract potential customers and persuade them to take a specific action, such as making a purchase or visiting a website. This can include things like videos, blog posts, infographics, and other types of content that will grab the attention of the target audience and encourage them to learn more about the business and its products or services.

Overall, digital media is an important part of the advertising landscape, and businesses can use it in many different ways to reach their target audience and promote their products or services.

Audio
Audio such as a music file or streaming music service. These can be based on lossy formats such as MP4 that are lower quality than the original recordings due to compression. Alternatively, digital audio can be based on lossless formats such as FLAC that potentially have the same level of quality as the production master.

Video
Video that is recorded, stored and transmitted in a digital format. Consumer devices such as mobile phones produce reasonably small files that can be shared and played in the source format. Films and other high quality video media are produced using digital formats that are compressed but are still very large files that include copious metadata. As such, these formats are transcoded to a smaller format such as MPEG-4 for distribution to audiences.

Digital Publishing
Publishing such as books, magazines and newspapers that are distributed in electronic formats such as ebooks, mobile apps and web sites.

Information
Publication of knowledge, information and data in electronic formats such as documents, mobile apps and websites.

Photos
Digital photos that are captured, stored and shared in a digital format. Extremely high resolution images such as professional scans of artworks can be many gigabytes in size and difficult to distribute. Consumer and professional models of digital cameras mostly produce images that can be distributed in the source format.

Holograms
Three dimensional holographic images, video and related experiences. For example, a theme park that uses digital holograms in a haunted house to simulate the presence of ghosts.

Social Media
Online communities that allow people to post and comment on media.

Advertising
Digital advertising is commonly bought and sold on digital exchanges for placement into digital media such as billboards, mobile apps and web sites.

Broadcast
Broadcast media such as television and radio that is delivered with digital technologies such as streaming media.

Interactive Media
Any media that allows users to take part. For example, a choose-your-own-adventure television show that allows audiences to navigate the story in dynamic ways.

Immersive Experiences
Immersive experiences that surround an individual to make them feel a part of it. For example, a museum exhibit that simulates walking on the surface of an alien planet using digital technologies.

Virtual Reality
Explorable environments that are digitally generated such as a game or simulation.

Augmented Reality
Augmented reality is the integration of virtual and real world environments. For example, a meeting that uses a digital twin of a jet engine to discuss an engineering design problem.

Digital Art
Art based on digital technologies such as installation art that captures an abstract concept with an immersive experience.

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