Digital Media

Digital Media

Digital Media Jonathan Poland

Digital media refers to any media that is created, stored, and distributed using digital technologies. This includes media such as text, images, audio, and video that can be accessed using computers, smartphones, and other digital devices.

Digital media has become an important part of modern life, and it is playing an increasingly important role in advertising. Many businesses are using digital media to reach their target audience, and to promote their products or services.

There are many different ways that businesses can use digital media for advertising. For example, they can use platforms like Facebook, YouTube, TikTok, Twitter, LinkedIn, and Instagram to reach potential customers and promote their products or services. They can also use targeted online ads to reach specific groups of customers who are interested in their products or services.

Additionally, businesses can use digital media to create engaging content that will attract potential customers and persuade them to take a specific action, such as making a purchase or visiting a website. This can include things like videos, blog posts, infographics, and other types of content that will grab the attention of the target audience and encourage them to learn more about the business and its products or services.

Overall, digital media is an important part of the advertising landscape, and businesses can use it in many different ways to reach their target audience and promote their products or services.

Audio
Audio such as a music file or streaming music service. These can be based on lossy formats such as MP4 that are lower quality than the original recordings due to compression. Alternatively, digital audio can be based on lossless formats such as FLAC that potentially have the same level of quality as the production master.

Video
Video that is recorded, stored and transmitted in a digital format. Consumer devices such as mobile phones produce reasonably small files that can be shared and played in the source format. Films and other high quality video media are produced using digital formats that are compressed but are still very large files that include copious metadata. As such, these formats are transcoded to a smaller format such as MPEG-4 for distribution to audiences.

Digital Publishing
Publishing such as books, magazines and newspapers that are distributed in electronic formats such as ebooks, mobile apps and web sites.

Information
Publication of knowledge, information and data in electronic formats such as documents, mobile apps and websites.

Photos
Digital photos that are captured, stored and shared in a digital format. Extremely high resolution images such as professional scans of artworks can be many gigabytes in size and difficult to distribute. Consumer and professional models of digital cameras mostly produce images that can be distributed in the source format.

Holograms
Three dimensional holographic images, video and related experiences. For example, a theme park that uses digital holograms in a haunted house to simulate the presence of ghosts.

Social Media
Online communities that allow people to post and comment on media.

Advertising
Digital advertising is commonly bought and sold on digital exchanges for placement into digital media such as billboards, mobile apps and web sites.

Broadcast
Broadcast media such as television and radio that is delivered with digital technologies such as streaming media.

Interactive Media
Any media that allows users to take part. For example, a choose-your-own-adventure television show that allows audiences to navigate the story in dynamic ways.

Immersive Experiences
Immersive experiences that surround an individual to make them feel a part of it. For example, a museum exhibit that simulates walking on the surface of an alien planet using digital technologies.

Virtual Reality
Explorable environments that are digitally generated such as a game or simulation.

Augmented Reality
Augmented reality is the integration of virtual and real world environments. For example, a meeting that uses a digital twin of a jet engine to discuss an engineering design problem.

Digital Art
Art based on digital technologies such as installation art that captures an abstract concept with an immersive experience.

Learn More
Sales Management Jonathan Poland

Sales Management

Sales management is the process of overseeing and directing an organization’s sales team. It involves setting sales goals, analyzing data,…

Pull Strategy Jonathan Poland

Pull Strategy

A pull strategy is a marketing approach in which a company creates demand for its product or service by promoting…

Brand Image Jonathan Poland

Brand Image

Brand image is the overall perception that consumers and the public have of a brand. It is the way that…

Internal Benchmarking Jonathan Poland

Internal Benchmarking

Internal benchmarking is the process of comparing the performance of one aspect or function within a company to another aspect…

What is Fandom? Jonathan Poland

What is Fandom?

Fandom refers to the subculture that develops around particular popular culture series or formats, such as films, television shows, characters,…

Manufacturing 150 150 Jonathan Poland

Manufacturing

Manufacturing is a critical phase in business development, especially for companies that produce physical goods. The synergies between manufacturing and…

Buying Behavior Jonathan Poland

Buying Behavior

Buying behavior refers to the actions and decisions made by consumers when purchasing goods or services. These are relevant to…

Overchoice Jonathan Poland

Overchoice

Overchoice, also known as the “paradox of choice,” is a phenomenon in which having too many options or choices can…

Marketing Technologies Jonathan Poland

Marketing Technologies

Marketing technology, or “martech,” refers to the tools and software used to support marketing efforts, such as advertising, brand management,…

Content Database

Search over 1,000 posts on topics across
business, finance, and capital markets.

Product Knowledge Jonathan Poland

Product Knowledge

Product knowledge refers to the ability to effectively communicate information and answer questions about a product or service. This knowledge…

Soft Sales vs Hard Sale Jonathan Poland

Soft Sales vs Hard Sale

A soft sell is an approach to sales and promotion that emphasizes building a relationship and reputation with customers, rather…

Advantages vs Disadvantages of Technology Jonathan Poland

Advantages vs Disadvantages of Technology

Technology has brought many advantages to modern society, and has greatly improved the way we live and work. Some of…

Window of Opportunity Jonathan Poland

Window of Opportunity

The window of opportunity is a concept that refers to a limited time period during which an opportunity is available…

Right to Repair Jonathan Poland

Right to Repair

The right to repair is the idea that consumers should have the right to repair their own electronic devices and…

Design Innovation Jonathan Poland

Design Innovation

Design innovation refers to the development of designs that represent a significant advancement. This can encompass innovation in fields that…

Product Category Jonathan Poland

Product Category

A product category is a classification of similar or related products or services. These categories are often created by a…

Strategic Direction Jonathan Poland

Strategic Direction

Strategic direction refers to the long-term vision and direction of an organization, and it serves as a guiding principle for…

Analytical Skills Jonathan Poland

Analytical Skills

Analytical skills are the abilities, knowledge, and experience related to the gathering, processing, organizing, and interpreting of information. These skills…