What is Risk Communication?

What is Risk Communication?

What is Risk Communication? Jonathan Poland

Risk communication involves informing people about potential hazards and the steps that can be taken to prevent or mitigate those risks. This process can include providing warnings, disclosing information, and engaging in two-way communication to effectively manage and address risk. The following are illustrative examples.

Disasters
A government agency calculates the risk of an earthquake based on the frequency of historical earthquakes in a region. They regularly communicate the risks to the public in a variety of media in order to encourage preparation such as earthquake resistant construction.

Health
A product that is known to be unhealthy is required to display a warning on its label in a particular country, province or state.

Environment
A city warns of forecast poor air quality and communicates restrictions put in place to mitigate the situation.

Safety
A construction company conducts mandatory annual safety training for all employees that includes a breakdown of the most common safety risks related to different types of construction sites. Training is aimed at creating awareness of common risks and communicates actions that can be taken to reduce risk.

Financial Risk
A financial advisor accurately communicates investing risks to clients including factors such as volatility, liquidity risk, concentration risk and the risk profile of an asset or security.

Project Risk
A project manager communicates a risk management plan to stakeholders. All stakeholders are given an opportunity to identify risks and provide ideas for reducing risk. Risk owners are asked to sign off on the risk management plan. As new risks are identified, the process repeats.

Business Risk
A purchasing manager at a manufacturing company warns operations and marketing teams of a possible shortage of parts due to supply chain disruptions.

Moment of Risk
A telecom company warns its corporate customers of maintenance to network infrastructure that may impact performance or result in downtime.

Management Principles Jonathan Poland

Management Principles

Management principles are fundamental guidelines or ideas that are adopted by an organization or team to guide their actions and…

Customer Analysis Jonathan Poland

Customer Analysis

Customer analysis involves systematically examining and understanding the characteristics, needs, motivations, and decision-making processes of a target market. This process…

Asset Based Lending Jonathan Poland

Asset Based Lending

Asset-based lending (ABL) is a type of business financing in which a loan or line of credit is secured by…

Negotiation Jonathan Poland

Negotiation

Negotiation is a dialogue between two or more parties with the goal of reaching an agreement. It is a fundamental…

Examples of Strategy Jonathan Poland

Examples of Strategy

A strategy is a long-term plan that an organization or individual develops to achieve a specific goal in a competitive…

Premiumization Jonathan Poland

Premiumization

Premiumization is the strategy of offering higher-quality products or services that consumers perceive as having greater value. This is in…

What is Competitive Parity? Jonathan Poland

What is Competitive Parity?

Competitive parity is a marketing strategy that involves matching or aligning a company’s marketing mix with that of its competitors.…

Organization 101 Jonathan Poland

Organization 101

A business organization is a group of individuals or entities that come together to pursue a common business goal or…

Brand Authenticity Jonathan Poland

Brand Authenticity

Brand authenticity is the degree to which a brand accurately represents itself and its values to consumers. It is the…

Learn More

Time To Market Jonathan Poland

Time To Market

Time to market is an important metric for businesses because it can affect a company’s ability to remain competitive and…

Ideation Jonathan Poland

Ideation

Ideation is the process of generating ideas and solutions to problems. It is a crucial step in the creative process,…

Technology 101 Jonathan Poland

Technology 101

Technology is an important component of every business, constantly reshaping entire industries. Keeping pace with new and emerging technology can…

Market Penetration Jonathan Poland

Market Penetration

Market penetration refers to the process of increasing the market share of a company’s existing products or services within a…

Positive Risk Jonathan Poland

Positive Risk

Positive risk refers to the potential for achieving an outcome that is too good. While risk is often associated with…

Sales Goals Jonathan Poland

Sales Goals

Sales goals are targets for the revenue or units sold that a sales team or individual is expected to achieve…

Income Statement Jonathan Poland

Income Statement

An income statement is a financial statement that shows a company’s revenues, expenses, and profits over a specific period of…

Customer Avatar Jonathan Poland

Customer Avatar

A customer avatar, also known as an ideal customer profile, is a detailed description of the specific type of customer…

Agency Cost Jonathan Poland

Agency Cost

An agency cost is an inefficiency that arises when there are differences in the motivations and access to information between…