Time To Market

Time To Market

Time To Market Jonathan Poland

Time to market is an important metric for businesses because it can affect a company’s ability to remain competitive and respond to changes in the market. A shorter time to market allows a company to bring new products and services to market faster, which can help them gain an advantage over their competitors. A longer time to market, on the other hand, can make it difficult for a company to stay ahead of the competition and may result in lost revenue and market share.

Here are a few examples of how time to market can impact a company’s ability to remain competitive:

  • A technology company is working on developing a new smartphone. They are able to bring the product to market in six months, while their competitors take a year to develop and launch a similar product. As a result, the company is able to gain a significant advantage over their competitors by being the first to market with the new smartphone.
  • A clothing retailer is working on launching a new line of clothing. They take two years to develop the line and bring it to market, while their competitors are able to launch similar products in just six months. As a result, the retailer misses out on potential sales and market share because they are not able to respond to changing consumer preferences as quickly as their competitors.
  • A food manufacturer is working on launching a new line of healthy snacks. They take six months to develop the snacks and bring them to market, but their competitors are able to launch similar products in just three months. As a result, the manufacturer loses out on potential sales because they are not able to respond to changes in consumer demand as quickly as their competitors.

Learn More…

What is a Capitalist? Jonathan Poland

What is a Capitalist?

A capitalist is an individual who supports or practices capitalism, which is…

Persistence Jonathan Poland

Persistence

Persistence is the ability to maintain motivation and effort over a prolonged…

Political Risk Jonathan Poland

Political Risk

Political risk refers to the potential for losses or other negative impacts…

Design to Logistics Jonathan Poland

Design to Logistics

Design for logistics involves designing products with the entire supply chain in…

Forward Thinking Jonathan Poland

Forward Thinking

Forward thinking is the ability to anticipate and prepare for future events…

Agency Cost Jonathan Poland

Agency Cost

An agency cost is an inefficiency that arises when there are differences…

Operational Risk Jonathan Poland

Operational Risk

Operations risk is the risk of financial loss or other negative consequences…

Communication Channels Jonathan Poland

Communication Channels

A communication channel refers to the various means of transmitting information and…

Lead Qualification Jonathan Poland

Lead Qualification

Lead qualification is the process of identifying the most promising sales leads…

Jonathan Poland © 2023

Search the Database

Over 1,000 posts on topics ranging from strategy to operations, innovation to finance, technology to risk and much more…

Risk 101 Jonathan Poland

Risk 101

Competitive advantages can spring from intellectual property, brand recognition, or even a…

Program Risk Jonathan Poland

Program Risk

Program risk refers to the likelihood of a program failing to achieve…

Budget Variance Jonathan Poland

Budget Variance

Budget variance is the difference between the budgeted amount and the actual…

Systems Thinking Jonathan Poland

Systems Thinking

Systems thinking is the practice of analyzing the entire system, rather than…

Experiment Cycle Time Jonathan Poland

Experiment Cycle Time

Experiment Cycle Time is a measure of how long it takes for…

IT Operations Jonathan Poland

IT Operations

IT operations involves the delivery and management of information technology services, including…

What is Demand? Jonathan Poland

What is Demand?

Demand refers to the quantity of a particular good, asset, or other…

Alliance Marketing Jonathan Poland

Alliance Marketing

Alliance marketing refers to a strategic partnership between two or more organizations…

Risk Mitigation Jonathan Poland

Risk Mitigation

Risk mitigation is the process of identifying, analyzing, and taking steps to…