Time To Market

Time To Market

Time To Market Jonathan Poland

Time to market is an important metric for businesses because it can affect a company’s ability to remain competitive and respond to changes in the market. A shorter time to market allows a company to bring new products and services to market faster, which can help them gain an advantage over their competitors. A longer time to market, on the other hand, can make it difficult for a company to stay ahead of the competition and may result in lost revenue and market share.

Here are a few examples of how time to market can impact a company’s ability to remain competitive:

  • A technology company is working on developing a new smartphone. They are able to bring the product to market in six months, while their competitors take a year to develop and launch a similar product. As a result, the company is able to gain a significant advantage over their competitors by being the first to market with the new smartphone.
  • A clothing retailer is working on launching a new line of clothing. They take two years to develop the line and bring it to market, while their competitors are able to launch similar products in just six months. As a result, the retailer misses out on potential sales and market share because they are not able to respond to changing consumer preferences as quickly as their competitors.
  • A food manufacturer is working on launching a new line of healthy snacks. They take six months to develop the snacks and bring them to market, but their competitors are able to launch similar products in just three months. As a result, the manufacturer loses out on potential sales because they are not able to respond to changes in consumer demand as quickly as their competitors.
Learn More
Performance Metrics Jonathan Poland

Performance Metrics

Performance metrics, also known as key performance indicators (KPIs), are measurable values that organizations use to evaluate their progress towards…

Examples of Tact Jonathan Poland

Examples of Tact

Tact is the ability to sensitively and skillfully handle a situation or conversation so as to avoid giving offense. It…

Project Proposal Jonathan Poland

Project Proposal

A project proposal is a document that outlines a proposed project and presents it to potential sponsors or stakeholders for…

Augmented Product Jonathan Poland

Augmented Product

An augmented product is a product that includes intangible benefits beyond the physical product itself. These intangible benefits may include…

Examples of Customer Needs Jonathan Poland

Examples of Customer Needs

Customer needs refer to the specific requirements, desires, or expectations that a customer has for a product or service. These…

Market Saturation Jonathan Poland

Market Saturation

Market saturation refers to a state in which a particular market is filled with a high number of similar products…

Operating Model Jonathan Poland

Operating Model

An operating model is a framework that outlines how a business operates. It typically covers how a business produces and…

What is Baseline? Jonathan Poland

What is Baseline?

A baseline is a reference point or starting point that represents the status or condition of something at a specific…

Job Orientation Jonathan Poland

Job Orientation

Job orientation, also known as onboarding, is the process of introducing new employees to the company and their role. It…

Content Database

Search over 1,000 posts on topics across
business, finance, and capital markets.

BATNA Jonathan Poland

BATNA

BATNA, or best alternative to a negotiated agreement, is the course of action that a party in a negotiation would…

Product Markets Jonathan Poland

Product Markets

A product market is a venue where buyers and sellers can exchange goods or services. Product markets can be large…

Marketing Metrics Jonathan Poland

Marketing Metrics

Marketing metrics are a way to evaluate the success of marketing efforts at various levels, such as the organization, team,…

Economic Advantage Jonathan Poland

Economic Advantage

A competitive advantage is a feature or characteristic that allows a company to perform better than its competitors in a…

Algorithmic Pricing Jonathan Poland

Algorithmic Pricing

Algorithmic pricing involves using automation to set prices dynamically based on a variety of factors, such as customer behavior, market…

Decision Trees Jonathan Poland

Decision Trees

Decision Trees are a popular machine learning algorithm used for both classification and regression tasks. They are part of a…

Technology Ethics Jonathan Poland

Technology Ethics

Technology ethics refers to the principles that guide the development, use, and management of technology, taking into account factors such…

Onboarding Jonathan Poland

Onboarding

Onboarding is the process of introducing a new employee to an organization and providing them with the necessary tools, resources,…

What is Risk Communication? Jonathan Poland

What is Risk Communication?

Risk communication involves informing people about potential hazards and the steps that can be taken to prevent or mitigate those…