Sustainable Materials

Sustainable Materials

Sustainable Materials Jonathan Poland

Sustainable materials are materials that have a relatively positive impact on communities and the environment when used in the construction of products, the delivery of services, or the development of environments such as buildings. Using sustainable materials can help to reduce the environmental and social impacts of production and consumption, and can contribute to the overall sustainability of an economy.

Health

There is no doubt that the material does not harm the health of people in the way that it is used in products, services and buildings. There may be exceptions to this such as rare allergies and so forth but the idea is that the material isn’t going to hurt anyone. For example, an organic cotton used in clothing is unlikely to harm anyone with the exception of people with an allergy to the fiber who may simply avoid cotton products.

Responsibly Sourced

Workers who produce the material are paid a living wage where they work. Work is reasonably safe and healthy such that workers are unlikely to be injured or acquire work related illness. Sales of the material are not used to fund a war, harm or oppress.

Environmental Impact

The material has low environmental impact over its entire lifecycle as compared to economically feasible alternatives. For example, a wood product that is naturally resilient to rot outdoors as compared to a wood product that has been treated with toxic chemicals to improve its rot resistance.

Economical

The material can be produced at a reasonable cost and has properties such as durability that make it competitive with other materials. Developing a material that is expensive and low quality but low environmental impact is a useless exercise as it will not be widely used.

Efficient

The material consumes few resources relative to its value. The material can also be used to produce efficient products, services and buildings. For example, there is no point replacing a plastic in an airplane with a natural material if that natural material is going to be heavy and cause the airplane to burn far more fuel over its lifespan.

Quality of Life

The material is pleasing to people and raises quality of life. The material doesn’t have an unpleasant look, feel or smell that reduces enjoyment of products, services and buildings. For example, natural rubber has a strong smell such that it may be detrimental to quality of life to use large amounts of it in the interior of a building.

Resilience

Materials that are resilient to stresses and problems such as a fibre that makes helmets safer in a crash or a porous landscaping material that makes a city less exposed to flooding.

Renewable

A material that is renewable such that it is continually replenished. For example, wood as compared to a petrochemical product such as plastic.

Reusable

A material that can be reused or recycled. In some cases, this mitigates the sustainability of a material that isn’t renewable. For example, large stones used as a construction material are very likely to be reused with a durability of perhaps a million years. Likewise, any material that originates with waste that has been reused or recycled is typically considered sustainable.

Emotionally Durable

A material that produces high value items that people are unlikely to throw out. For example, a sterling silver spoon that may be used for generations as opposed to a plastic spoon that will be used for minutes and then disposed.

Waste is Food

Ideally, a material produces no waste that can’t be safely consumed by an organism. This applies to production waste products such as the chemicals commonly used by mines to extract precious metals. The principle of waste is food is also applied to end-of-life waste products if a material isn’t reused or fully recycled.

Learn More
Market Research 150 150 Jonathan Poland

Market Research

Market research is a fundamental step for business development as it helps businesses understand their market, customers, and competitors better.…

What is the Snob Effect? Jonathan Poland

What is the Snob Effect?

The snob effect refers to the phenomenon of a brand losing its prestige and exclusivity as it becomes more widely…

Product Extension Jonathan Poland

Product Extension

Product extension is the practice of introducing new products or product lines that are related to a company’s existing products.…

Rationalism vs Empiricism Jonathan Poland

Rationalism vs Empiricism

Rationalism and empiricism are two philosophical approaches to understanding the world and acquiring knowledge. While they share some similarities, they…

Marketing Theories Jonathan Poland

Marketing Theories

Marketing is the process of identifying customer needs and developing strategies to meet those needs. This involves conducting market research,…

Government Contract Timeline 150 150 Jonathan Poland

Government Contract Timeline

A government contract award timeline can vary depending on the specific country, agency, and procurement process in question. In general,…

Qualitative Data Jonathan Poland

Qualitative Data

Qualitative data refers to information that is expressed in a language such as English and cannot be easily quantified or…

Visual Branding Jonathan Poland

Visual Branding

Visual branding is the use of visual elements, such as color, typography, imagery, and design, to create a cohesive and…

Federal Grants 150 150 Jonathan Poland

Federal Grants

The US government grant money is divided into a variety of categories, including: Social programs: These programs provide assistance to…

Content Database

Search over 1,000 posts on topics across
business, finance, and capital markets.

Examples of Tact Jonathan Poland

Examples of Tact

Tact is the ability to sensitively and skillfully handle a situation or conversation so as to avoid giving offense. It…

Knowledge Work Jonathan Poland

Knowledge Work

Knowledge work refers to work that involves the creation, use, or application of knowledge and expertise. It is characterized by…

Blockchain Jonathan Poland

Blockchain

Blockchain is a type of distributed database that allows multiple parties to store, share, and access data in a secure…

Adoption Lifecycle Jonathan Poland

Adoption Lifecycle

The adoption lifecycle refers to the process by which customers adopt and become familiar with a new product or technology.…

Brand Loyalty Jonathan Poland

Brand Loyalty

Brand loyalty refers to the degree to which a consumer consistently prefers one brand over others in a particular product…

What is a Flagship? Jonathan Poland

What is a Flagship?

A flagship is a product or service that represents the best a company has to offer and is intended to…

Legal Risk Jonathan Poland

Legal Risk

Legal risk is the risk of financial loss or other negative consequences that may arise from legal action or non-compliance…

What is Leadership? Jonathan Poland

What is Leadership?

In the modern business world, where rapid changes, technological advancements, and global challenges are the norm, effective leadership is more…

Cost Performance Index Jonathan Poland

Cost Performance Index

Cost Performance Index (CPI) is a project management metric that measures the efficiency of project cost management. It is calculated…