Building Trust

Building Trust

Building Trust Jonathan Poland

To build trust, it is necessary to engage in ongoing behavior that helps people trust you. In general, people tend to trust those they know well and admire. Therefore, getting to know people well is the key to building trust. In a business setting, this means being visible and actively involved. The third component of trust, admirable behavior, varies depending on the situation. For example, you might trust a surfer for their skill and bravery, or you might trust your accountant for their professionalism and attention to detail. Building trust is not a single skill, but rather a combination of various character traits and talents.

Trust is related to social status, social proof and reputation. For example, an employer may trust a new hire who is well known in their industry. People like and trust people who like and trust them. As such, traits such as openness, optimism and a trusting nature tend to generate trust. It is rare for highly distrustful people to enjoy much trust themselves. Building trust often benefits from restraint and self-control. Building trust is a slow process of cultivation that can be damaged in a moment. For example, people who are prone to emotional outbursts or a cruel wit may have trouble building trust.

The following is a list of habits that tend to build trust.

  • Accountability
  • Accuracy
  • Ambition
  • Authenticity
  • Bravery
  • Rapport
  • Calmness
  • Candor
  • Charisma
  • Commitment
  • Communication
  • Competence
  • Conviction
  • Coolness
  • Credibility
  • Diligence
  • Dutiful
  • Engagement
  • Flexible
  • Generosity
  • Helpfulness
  • Honesty
  • Humility
  • Humor
  • Impartial
  • Inventive
  • Involvement
  • Kindness
  • Leadership
  • Likeable
  • Loyal
  • Making/Keeping Commitments
  • Openness
  • Passion
  • Patience
  • Peaceful
  • Personal Presence
  • Politeness
  • Practical
  • Pragmatic
  • Productivity
  • Professionalism
  • Refinement
  • Reliability
  • Resilience
  • Respectful
  • Responsibility
  • Responsiveness
  • Restraint
  • Self-Confidence
  • Self-Control
  • Self-Direction
  • Sociability
  • Storytelling
  • Strength
  • Thoughtfulness
  • Trusting
  • Unaffectedness

Learn More…

Team Management Jonathan Poland

Team Management

Team management involves directing and controlling an organizational unit. Some common team…

Brand Analysis Jonathan Poland

Brand Analysis

Brand analysis is the process of systematically and thoroughly examining a brand…

Dismissing Employees Jonathan Poland

Dismissing Employees

Letting go (aka firing) employees is a difficult and sensitive task, and…

Network Infrastructure Jonathan Poland

Network Infrastructure

Network infrastructure refers to the hardware and software components that are used…

Risk Reduction Jonathan Poland

Risk Reduction

Risk reduction involves the use of various methods to minimize or eliminate…

Creative Destruction Jonathan Poland

Creative Destruction

Creative destruction is a process in which new, innovative ideas and technologies…

Cash Conversion Cycle Jonathan Poland

Cash Conversion Cycle

The cash conversion cycle (CCC) is a financial metric that measures the…

Risk Management Process Jonathan Poland

Risk Management Process

Risk management is the practice of identifying and mitigating potential risks that…

Management Principles Jonathan Poland

Management Principles

Management principles are fundamental guidelines or ideas that are adopted by an…

Jonathan Poland © 2023

Search the Database

Over 1,000 posts on topics ranging from strategy to operations, innovation to finance, technology to risk and much more…

Cash Flow Statement Jonathan Poland

Cash Flow Statement

The cash flow statement is a financial statement that shows the inflows…

Overchoice Jonathan Poland


Overchoice, also known as the “paradox of choice,” is a phenomenon in…

Trade Secret Jonathan Poland

Trade Secret

A trade secret is a type of carefully guarded information that gives…

Basis of Estimate Jonathan Poland

Basis of Estimate

A basis of estimate (BOE) is a document that outlines the methodology…

Marketing Technologies Jonathan Poland

Marketing Technologies

Marketing technology, or “martech,” refers to the tools and software used to…

Business Ethics Jonathan Poland

Business Ethics

Business ethics refer to the principles and values that guide the behavior…

Marketing Channel Jonathan Poland

Marketing Channel

The total combined industries of consumer goods and services.

Tribes Jonathan Poland


Tribes are groups of people who self-organize around common interests, values, communities,…

Workplace Issues Jonathan Poland

Workplace Issues

Workplace issues can negatively impact employee satisfaction and organizational performance. These issues…