Media Vehicles

Media Vehicles

Media Vehicles Jonathan Poland

A media vehicle refers to a specific media outlet or platform that is used to deliver advertising messages to a target audience. Media vehicles can include traditional outlets such as television, radio, and print, as well as newer forms of media such as online platforms, social media, and mobile apps.

As part of the media planning process, advertisers typically select media classes or categories that are most likely to reach their target audience. These media classes may include television, radio, print, digital, and outdoor advertising, among others. Once the appropriate media classes have been identified, advertisers may then select specific media vehicles within each class that are most likely to reach and engage their target audience.

For example, an advertiser targeting young, tech-savvy consumers might select the digital media class and then choose specific vehicles such as social media platforms, online video platforms, and mobile apps to reach their target audience. Alternatively, an advertiser targeting an older demographic might choose the television media class and select specific channels or programs that are popular among their target audience.

The selection of media vehicles is a crucial step in media planning as it determines where and how the advertising messages will be delivered. By carefully selecting media vehicles that are most likely to reach and engage the target audience, advertisers can increase the chances of success for their campaigns. The following are common types of media vehicle.

Audio
A radio station, steaming music service or podcast.

Television
A television station, network or show.

Streaming Media
A video channel, website or app.

Print
A magazine, newspaper or periodical.

Digital Publications
A digital publication such as a news site or blog.

Outdoor
A specific outdoor media spot such as a billboard.

Social Media
A social media site or app.

Apps
An app such as a game.

Events
An event such as an industry conference.

Learn More
Research Types Jonathan Poland

Research Types

Research is the process of systematically seeking and interpreting knowledge through inquiry, observation, experimentation, and analysis. It is a way…

Integration Risk Jonathan Poland

Integration Risk

Integration risk is a type of risk that arises when two or more entities, such as businesses, systems, or processes,…

Micromarketing Jonathan Poland

Micromarketing

Micromarketing is a marketing strategy that involves targeting a small, highly specific group of customers with tailored products, prices, and…

Strategic Communication Jonathan Poland

Strategic Communication

Strategic communication is the deliberate planning, dissemination, and use of information to influence attitudes, beliefs, and behaviors. It is a…

Exit Strategy Jonathan Poland

Exit Strategy

An exit strategy is a plan for how to end a business venture, investment, or project. It is a way…

Public Capital Jonathan Poland

Public Capital

Public capital refers to the physical and intangible assets owned and managed by the government for the benefit of society.…

What is Cost Overrun? Jonathan Poland

What is Cost Overrun?

A cost overrun occurs when the actual cost of completing a task or project exceeds the budget that was allocated…

Environmental Challenges Jonathan Poland

Environmental Challenges

Environmental issues are detrimental changes to the Earth’s natural surroundings that negatively impact the current quality of life for individuals…

Marketing Message Jonathan Poland

Marketing Message

A marketing message refers to any media or communication that is intended to persuade or influence customers. Marketing messages can…

Content Database

Search over 1,000 posts on topics across
business, finance, and capital markets.

Brand Quality Jonathan Poland

Brand Quality

Brand quality is the perception of the level of excellence that a brand achieves in the eyes of its customers.…

Organizational Structure Jonathan Poland

Organizational Structure

Organizational structure refers to the formal systems that define how an organization is governed, directed, operated, and controlled. It is…

Customer is Always Right Jonathan Poland

Customer is Always Right

The principle that “the customer is always right” is a widely used guideline in the business world to guide customer…

Rebranding Jonathan Poland

Rebranding

Rebranding is the process of making significant changes to a company’s brand in order to alter the way it is…

Product Experience Jonathan Poland

Product Experience

Product experience refers to the overall value that a product or service provides to customers based on their perceptions as…

What is Dumping? Jonathan Poland

What is Dumping?

Dumping refers to the act of selling a product or service in a foreign market at a lower price than…

First Principles Thinking Jonathan Poland

First Principles Thinking

Overview First principles thinking is a method of reasoning that involves breaking down complex problems into their most basic and…

Inventory 150 150 Jonathan Poland

Inventory

Understanding inventory is crucial for the successful operation of many businesses. Inventory is a broad area with many facets, and…

What is Marketability? Jonathan Poland

What is Marketability?

The marketability of a brand, product, or service refers to its competitiveness within a market. It is the likelihood that…