Media Vehicles

Media Vehicles

Media Vehicles Jonathan Poland

A media vehicle refers to a specific media outlet or platform that is used to deliver advertising messages to a target audience. Media vehicles can include traditional outlets such as television, radio, and print, as well as newer forms of media such as online platforms, social media, and mobile apps.

As part of the media planning process, advertisers typically select media classes or categories that are most likely to reach their target audience. These media classes may include television, radio, print, digital, and outdoor advertising, among others. Once the appropriate media classes have been identified, advertisers may then select specific media vehicles within each class that are most likely to reach and engage their target audience.

For example, an advertiser targeting young, tech-savvy consumers might select the digital media class and then choose specific vehicles such as social media platforms, online video platforms, and mobile apps to reach their target audience. Alternatively, an advertiser targeting an older demographic might choose the television media class and select specific channels or programs that are popular among their target audience.

The selection of media vehicles is a crucial step in media planning as it determines where and how the advertising messages will be delivered. By carefully selecting media vehicles that are most likely to reach and engage the target audience, advertisers can increase the chances of success for their campaigns. The following are common types of media vehicle.

Audio
A radio station, steaming music service or podcast.

Television
A television station, network or show.

Streaming Media
A video channel, website or app.

Print
A magazine, newspaper or periodical.

Digital Publications
A digital publication such as a news site or blog.

Outdoor
A specific outdoor media spot such as a billboard.

Social Media
A social media site or app.

Apps
An app such as a game.

Events
An event such as an industry conference.

Learn More
Continuous Improvement Jonathan Poland

Continuous Improvement

Continuous improvement is a systematic approach to improving products, services, and processes over time. It involves a cycle of planning,…

Analytics Jonathan Poland

Analytics

Analytics is the practice of analyzing data in order to draw insights and inform business decisions. This can include analyzing…

Economic Advantage Jonathan Poland

Economic Advantage

A competitive advantage is a feature or characteristic that allows a company to perform better than its competitors in a…

Product Features Jonathan Poland

Product Features

A product feature is a characteristic or aspect of a product that contributes to its overall functionality and performance. Product…

Target Audience Jonathan Poland

Target Audience

A target audience refers to the specific group of individuals or consumers that a business or organization is trying to…

Revenue Management Jonathan Poland

Revenue Management

Revenue management is the practice of using data analytics to optimize sales and maximize revenue for a business. This can…

Business Decisions Jonathan Poland

Business Decisions

A business decision is a commitment made by a company, team, or individual employee to a specific course of action.…

Human Behavior Jonathan Poland

Human Behavior

Behavior is a pattern of actions or reactions that varies depending on factors such as context and mood. It is…

Collectables Jonathan Poland

Collectables

Collectables, also known as collectibles or antiques, are items that are valued for their rarity, historical significance, or aesthetic appeal.…

Content Database

Bottleneck Jonathan Poland

Bottleneck

A bottleneck refers to a point of constriction or reduction in capacity that can limit productivity, efficiency, or speed. It…

Fiduciary Duty Jonathan Poland

Fiduciary Duty

Fiduciary duty refers to the legal obligation of one party to act in the best interests of another party. This…

Law of Demand Jonathan Poland

Law of Demand

The law of demand is a fundamental principle in economics that states that, all other factors being equal, the quantity…

Teck Resources Jonathan Poland

Teck Resources

Teck Resources Limited (TECK) is a company involved in the exploration, acquisition, development, and production of natural resources across Asia,…

Alliance Marketing Jonathan Poland

Alliance Marketing

Alliance marketing refers to a strategic partnership between two or more organizations in which they agree to collaborate on marketing…

Price Promotion Strategy Jonathan Poland

Price Promotion Strategy

A price promotion is a marketing strategy that involves temporarily lowering the price of a product or service in order…

External Risk Jonathan Poland

External Risk

An external risk is a type of risk that is outside of your control and cannot be influenced or managed…

Penetration Pricing Jonathan Poland

Penetration Pricing

Penetration pricing is a pricing strategy in which a company initially sets a low price for its products or services…

What’s a GSA Contract? 150 150 Jonathan Poland

What’s a GSA Contract?

A GSA (General Services Administration) Contract, also known as a GSA Schedule or a Federal Supply Schedule, is a long-term,…