archive

Random thoughts on
business and finance

Employee Engagement Jonathan Poland

Employee Engagement

Employee engagement is a measure of how motivated, committed, and involved an employee is in their work. Research has shown…

Marketing Message Jonathan Poland

Marketing Message

A marketing message refers to any media or communication that is intended to persuade or influence customers. Marketing messages can…

Due Diligence Jonathan Poland

Due Diligence

Due diligence refers to the level of investigation, care, and judgement that is appropriate and expected in a given situation.…

Loss Leader Jonathan Poland

Loss Leader

A loss leader is a product or service that is sold at a price below its cost in order to…

Brand Implementation Jonathan Poland

Brand Implementation

Brand implementation involves the use of project management techniques to plan and execute brand strategy. It is the practical application…

Sales Operations Jonathan Poland

Sales Operations

Sales operations is the management of the processes and practices that support the sales function of an organization. It involves…

Hyperinflation Jonathan Poland

Hyperinflation

Hyperinflation is a situation in which there is a rapid and significant increase in the price of goods and services,…

IT Operations Jonathan Poland

IT Operations

IT operations involves the delivery and management of information technology services, including the implementation of processes and systems to support…

Brand Objectives Jonathan Poland

Brand Objectives

Brand objectives refer to the specific goals that a brand is working towards. These goals can be both long-term end-goals,…

Learn More

Audience Analysis Jonathan Poland

Audience Analysis

Audience analysis is the process of studying and understanding the characteristics of a target audience. This is often done in…

Bargaining Power Jonathan Poland

Bargaining Power

Bargaining power is a concept in negotiation theory that refers to the relative ability of parties to influence each other…

Performance Objectives Jonathan Poland

Performance Objectives

Performance objectives are goals that individuals set for themselves on a regular basis, such as quarterly, semi-annually, or annually. These…

Puffery Jonathan Poland

Puffery

Puffery refers to exaggerated or overstated claims in marketing communications. It is a legal concept that acknowledges that customers expect…

Fixed Assets Jonathan Poland

Fixed Assets

Fixed assets are long-term resources that are owned by a business and are used to generate future economic benefits. In…

Recruiting Jonathan Poland

Recruiting

Recruiting refers to the process of attracting, screening, and selecting qualified candidates for employment. This process is essential for any…

Bottleneck Jonathan Poland

Bottleneck

A bottleneck refers to a point of constriction or reduction in capacity that can limit productivity, efficiency, or speed. It…

Capital Expenditures Jonathan Poland

Capital Expenditures

Capital expenditures, also known as capital expenses or capex, refer to the money that a company spends to acquire, maintain,…

Competitive Differentiation Jonathan Poland

Competitive Differentiation

Competitive differentiation refers to the unique value that a company’s product, service, brand, or experience offers in comparison to all…