The travel services industry is a broad category that includes a wide range of businesses that help people plan and book their travel experiences. This can include everything from airlines and hotels to tour operators and travel agents. These businesses help people make travel arrangements, whether it’s booking a flight, reserving a hotel room, or organizing a multi-day tour. The travel services industry plays a crucial role in the global economy, as it enables people to easily visit other countries and experience new cultures.
Leisure travel pertains to trips taken for the purpose of relaxation and enjoyment, and encompasses various sectors such as cruises, travel destinations, holiday activities, online travel market, tour operators, and travel agencies. The cruise industry is focused on factors such as passenger flow, cruise ports and calls, occupancy rates, and bookings. Meanwhile, the holiday destination and activities segments are concerned with both domestic and international tourism destinations, exploring tourist attractions, and trip purposes.
With the advent of the internet era, the online travel market has experienced a surge in popularity. This sector includes online travel agencies (OTAs), which enable tourists to book travel services directly on the web, and digital travel-related experiences such as online reviews. Although brick-and-mortar travel agencies have lost ground to OTAs, some consumers still prefer in-person support when making travel bookings. Apart from evaluating the state of these businesses, this market also examines the online presence of travel agencies and tour operators.